Sunnyside, Washington Logo Design

Nearly every new Sunnyside business person understands that they need a logo, yet few new business owners fully understand the essential role their organization’s logo can play in their becoming successful, or precisely why one logo design works far better than another. A business logo has an immediate and long term effect on the growth of a company, select the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Sunnyside, Washington companies prosper, they are effective in any given scenario and the reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos do not require scrutiny, they can be grasped in merely a glance.
  2. Scalability: from labels to billboards a scalable business logo will continue to be legible and equally emotive at virtually any scale.
  3. Versatility: logos which function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo must be timeless and will feel as relevant today, tomorrow, and twenty five years from today.
Retro logo design of a bicycle produced for a Sunnyside, Washington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening in an old part of town and wished to project a vintage tone without coming across as stodgy or low energy. I accomplished each of the jobs by creating a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is an ageless business image.

clinical logo design with a microscope slide and bacteria created for Sunnyside, Washington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and outcomes of diseases, mainly the branch of medicine which deals with the clinical examination of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it represents quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more attention grabbing and much more unforgettable.

logo style with a leaping environment-friendly frog created for a family members fun center in Sunnyside, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve produced dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a mountain, a trail, a stream, as well as a tree - designed for Sunnyside, Washington travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional experiences through the pictures they capture. The thought behind this logo concept was to use negative space to reveal more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they oftentimes convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I tried to do something comparable to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Sunnyside logo design but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Sunnyside logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my customer, while he loved the concept, didn’t care for my choice of birds. This particular man really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular breed of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get neutral judgements on the benefit of a design. Fortunately, he talked about it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world because the people that are inclined to hire an expert to create their logo design realize how vital a logo design is for their business so they are much more invested in the end result. Every logo project possesses it’s allotment of obstacles, however the biggest obstacle is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Sunnyside, Washington publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin segment of real estate to work with, nevertheless it is the most critical part of a printed book since it is in most cases the very first thing a person sees in the book shop. Regarding a publishing company, it’s the optimal opportunity that they will likely ever get to promote their label and get their logo design in front of the men and women that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many instances 1 of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline based in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of flight and it was undoubtedly a victory.

 Sunnyside logo layout made use of for advertising as well as a tag style for Vintage Case includes an archaic font design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that appeared to be much older cases. For this business logo design I attempted to come up with a logo that possessed a fluid retro feel to it and could be utilized for anything from a web page to a label on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Sunnyside, Washington, design include an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo projects because it appears that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to small business marketing, if dining establishments approached their advertising in the same way dental practices do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was obvious was really the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design features 4 personalities staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the opportunity to be understood.

Logo design created for a hair style studio including a script font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that projected an atmosphere of ease and elegance for their new hair studio. I created a design which did not go the obvious course of creating merely a stylized orchid but instead designed a logo that implied an orchid in the pattern of a swirl featured into the letter O in the title and by placing attention on the concept with the silhouette of a hummingbird floating over the logo itself. The obvious path in creating a company logo is usually the incorrect direction and in this case, the design ended up not being about the flower but instead laid the focus on the feeling that they wanted to project to their customers.

Arabian steed logo layout produced for a horse cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype design styled to exemplify the unique physical traits of the Arabian type of horses. By having an identifiable head shape and higher tail carriage, the Arabian is one of the highly quite easily identifiable equine lineages in the entire world.

Las Coffee shop logo design a tiny restaurant, style includes a customized manuscript typeface which floats over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout contains a customized manuscript typeface which hovers over a team of ornate lines and dots.

Logo design for a software program designer the style features and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the business and in many cases the meaning supporting a logo design is equally as important as how it brands the organization it represents.

Develop logo layout created for a Sunnyside, Washington indoor developer, style attribute a collection of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sunnyside, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, collaborates, and manages such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, location assessments, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of words advanced have been modified to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sunnyside, Washington logo design project was completed for a leadership advisor that helps business leaders to develop into more successful at supervising people, expectations, and productivity.
A logo style featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly recognized the market was primed for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to market their previously owned products to other sports enthusiasts. I designed their Sunnyside business logo dsign along with an illustration that garners the attention of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo design has a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an Sunnyside, Washington area farm it was actually created for an investments broker, and this particular logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make an identity that projects confidence, effectiveness, and luxury.

 Sunnyside Logo design for a not-for-profit, Turning Factor Solutions - the logo design attribute for outwardly facing arrow and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any concept that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this case, I hit a bullseye with the 1st go.

Logo made for using a sign for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a popular sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the proprietor to design a logo design which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.