Tacoma, Washington Logo Design

Virtually every new Tacoma company realizes that they require a logo, but few new business owners thoroughly comprehend the key role their business logo can perform in their financial success, or why one logo design performs far better than another. A logo design has a critical and long term impact on the viability of a company, go with the correct one and it will make the door swing and phone ring, choose the incorrect one and it can be a barrier and an impediment for the longevity of an organization.

The logos included in the ImageCo portfolio help Tacoma, Washington companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to signboards a scalable logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos which work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a business logo needs to be timeless and will feel as relevant today, tomorrow, and 20 years from today.
Retro logo design of a bike created for a Tacoma, Washington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an old section the city and really wanted to project a vintage feel without appearing as monotonous or low energy. I achieved both of these tasks by developing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

medical logo layout with a microscope slide as well as bacteria designed for Tacoma, Washington medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and outcomes of diseases, mainly the branch of healthcare which works with the clinical assessment of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the only instance I remember in which I was able to integrate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a concept and to a point, this design approaches the company it serves rather literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more interest grabbing and a lot more meaningful.

logo design with a leaping eco-friendly frog made for a family members fun facility in Tacoma, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a some springs into the design but Cool Springz is a fun destination to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a hill, a trail, a stream, and also a tree - developed for Tacoma, Washington travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector due to the fact that travel photographers don’t capture places or things but rather convey emotional journeys through the pictures they capture. The thought behind this logo concept was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of most professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I tried to do something comparable to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Tacoma logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Tacoma logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, even though he liked the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this specific type of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with folks that they don’t even know so as to get honest viewpoints on the benefit of a design concept. Fortunately, he shared it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world because the people that are inclined to hire an expert to design their logo design recognize how important a logo is for their company so they are way more invested in the final result. Every logo job possesses it’s portion of difficulties, but the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Tacoma, Washington publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it really is the most vital part of a printed book given that it is often the very first thing a person views in the bookstore. With respect to a publishing company, it’s the optimal opportunity they will ever have to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo design has two letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many instances 1 of the things people tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was undoubtedly a winner.

 Tacoma logo design utilized for advertising and marketing as well as a label layout for Vintage Instance features an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, that looked to be antique cases. For this business logo design I tried to come up with a logo that offered a fluid nostalgic feel to it and could easily be used for anything from a web site to a label on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Tacoma, Washington, design consist of an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can easily be one of the most challenging logo jobs due to the fact that it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business advertising, if dining establishments approached their branding in the same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I actually love doing dentistry logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo features 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to illustrate exactly how people should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself will never have the opportunity to be understood.

Logo design produced for a hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that communicated a spirit of ease and elegance for their new hair salon. I came up with a design which did not go the obvious route of designing merely a stylized orchid but rather delivered a logo which implied an orchid in the pattern of a swirl featured into the letter O in the name and by putting attention on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in designing a company logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the emphasis on the feeling that they really wanted to transmit to their patrons.

Arabian equine logo layout developed for an equine ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind creative logo concept customized to embody the unique physical traits of the Arabian kind of horses. By having an unique head form and higher tail carriage, the Arabian is one of the highly easily identifiable equine types in the whole world.

Las Coffee shop logo style a little dining establishment, layout includes a modified script font which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small dining establishment, layout includes a changed script font style which hovers above a group of luxuriant lines as well as dots.

Logo layout for a software program designer the layout features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the company and in many cases the meaning supporting a logo design is just as important as how it serves the company it represents.

Develop logo style developed for a Tacoma, Washington indoor designer, layout feature a collection of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tacoma, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, area planning, site assessments, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in center of the word progressed have been changed to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Tacoma, Washington logo design assignment was performed for a management advisor that aids business professionals to become more successful at managing people, expectations, and productivity.
A logo design featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a place to sell their used items to other sports enthusiasts. I created their Tacoma logo design dsign with a graphic which captures the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ ranches, this logo style has actually an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really produced for an Tacoma, Washington area farm it was really created for a products broker, and this company logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to design a brand mark that projects confidence, financial success, and wealth.

 Tacoma Logo design for a nonprofit, Transforming Point Solutions - the logo design attribute for outwardly facing arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they wanted, that can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without understanding where the target is. Luckily, in this particular case, I hit a bullseye with the 1st try.

Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is an elaborate script font style that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the business owner to design a logo design which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.