Tacoma Logo Design

Each and every new Tacoma company realizes that they are in need of a logo, but few entrepreneurs fully comprehend the essential role their logo will make in their becoming successful, or the reason that one logo design performs far better than another. A business logo has a critical and long-term effect on the growth of a company, choose the right one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Tacoma businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not demand deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and equally emotive at any dimension.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo needs to be ageless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bicycle produced for a Tacoma coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually launching in an old part of the town and hoped to visualize an old-fashioned tone without appearing as monotonous or low energy. I fulfilled the two jobs via creating a custom logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscope slide and germs designed for Tacoma clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and consequences of diseases, mainly the field of medicine which deals with the laboratory assessment of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Generally I attempt not to be excessively literal with a design and to a point, this specific design approaches the company it represents quite literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more focus grabbing and a lot more unforgettable.

logo design with a leaping green frog made for a family members fun facility in Tacoma.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo design featuring a group of birds, a hill, a trail, a stream, as well as a tree - made for Tacoma traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field because travel photographers don’t capture locations or things but rather project emotional journeys by means of the photos they capture. The thought behind this logo concept was to make use of negative space to convey more than what was visible upon first view, which I think is quintessential of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I made an effort to do something much the same to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Tacoma logo design but also to illustrate the depth of her work and in the way that she views the world through the lens of her camera.

 Tacoma logo style with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I honestly savor and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my customer, while he liked the concept, didn’t care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific type of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with colleagues and family as well as with people that they don’t even know so as to get impartial opinions on the merit of a concept. Fortunately, he shared it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that are inclined to hire an expert to create their logo comprehend how important a logo is for their business so they are much more vested in the end result. Every logo project has it’s allotment of hurdles, however the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Tacoma publication publisher

Red Panda Publishers | Logo Design

The book spine is a thin parcel of real estate to work with, yet it really is the most vital part of a printed book because it is in most cases the first thing a person views in the book shop. Regarding a publishing company, it’s the optimal opportunity they will ever have to advertise their label and get their logo design in front of the individuals that purchase actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many occurrences one of the items individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to imparting a spirit of flight and it was surely a victory.

 Tacoma logo style utilized for advertising and marketing and also a label style for Vintage Case features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, which appeared to be vintage cases. For this business logo design I tried to come up with a logo that offered a fluid old style feel to it and could easily be used for anything from a website to a label on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in Tacoma, layout consist of an arc with lines converging via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo projects because it seems that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company branding, if dining establishments approached their branding in the same way dental offices do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design includes 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate specifically how individuals should think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be understood.

Logo layout produced for a hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which related a sense of tranquility and elegance for their new hair salon. I came up with a design which didn’t go the obvious course of making simply a stylized orchid but instead crafted a logo that suggested a flower in the pattern of a swirl integrated into the letter O in the name and by putting attention on the concept with the silhouette of a hummingbird floating over the image itself. The obvious path in creating a company logo is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but instead laid the focus on the feeling that they wanted to forecast to their customers.

Arabian horse logo layout developed for an equine ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo concept tailored to embody the unique physical traits of the Arabian type of equines. With an identifiable head shape and very high tail posture, the Arabian is one of the very most immediately identifiable horse breeds in the world.

Las Cafe logo layout a little dining establishment, design contains a modified manuscript typeface which hovers above a group of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style includes a changed script font which floats above a team of luxuriant lines as well as dots.

Logo design for a software programmer the design functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the symbolism supporting a company logo is equally as important as how it brands the organization it stands for.

Evolve logo design developed for a Tacoma indoor designer, style attribute a series of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Tacoma interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, collaborates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site evaluations, programming, research, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have actually been changed to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Tacoma logo design project was done for a leadership advisor that helps business leaders to develop into more effective at handling people, expectations, and profitability.

A logo design including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the owners of On the Fly recognized the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell their secondhand items to other sports enthusiasts. I created their Tacoma business logo dsign along with a graphic which garners the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ farms, this logo style has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t actually composed for an Tacoma area farm it was in reality designed for a commodities broker, and this particular company logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to create an identity that projects self-assurance, effectiveness, and luxury.
Logo design created for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the business owner to create a logo design which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.