University Place, Washington Logo Design

Each and every new University Place business person realizes that they require a logo, but few entrepreneurs fully understand the crucial role their company logo will play in their success, or why one logo design performs better than another. A logo has an instant and sustaining impact on the prosperity of a company, choose the correct one and it will make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and an impediment for the longevity of a business.

The logos included in the ImageCo portfolio help University Place, Washington businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos do not demand consideration, they can be grasped in just a look.
  2. Scalability: from labels to movie screens a scalable logo design will continue to be legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a business logo should be ageless and should feel as relevant today, tomorrow, and forty years from today.

Retro logo style of a bicycle produced for a University Place, Washington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were launching in an old part of the town and wished to cast a vintage atmosphere without appearing as uninteresting or low energy. I accomplished both of these jobs by means of creating a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide and germs created for University Place, Washington clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and outcomes of diseases, especially the field of healthcare which deals with the laboratory assessment of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Generally I try not to be extremely literal with a concept and to a degree, this design approaches the company it represents fairly literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more interest grabbing and even more memorable.

logo layout with a jumping green frog made for a family fun facility in University Place, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve done dozens of logo designs for surgeons, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to feature a few springs into the concept but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a flock of birds, a mountain, a route, a stream, and a tree - developed for University Place, Washington traveling photographer.

Travel Don't Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area because travel photographers don’t capture places or things but instead communicate emotional experiences through the photos they capture. The idea behind this logo composition was to make use of negative space to convey more than what was visible upon first view, which I think is representative of most professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable ¬†University Place logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 University Place logo layout with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I honestly enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This guy genuinely despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his scorn for this specific variety of sea bird.

When I turn a design over to a customer I encourage them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get impartial assessments on the value of a concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that are inclined to hire a professional to create their business logo understand how crucial a logo design is for their company so they are much more vested in the end result. Every logo design project has it’s share of difficulties, however the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the client the image they see for themselves.

a red panda logo design with bamboo in the background, design for University Place, Washington publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, but it really is the most important part of a printed book because it is in most cases the very first thing a person sees in the bookstore. Concerning a publisher, it’s the opportunity that they will ever get to promote their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has 2 letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it looks like that in many cases one of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a feeling of air travel and it was certainly a success.

 University Place logo layout used for marketing and also a tag design for Vintage Case features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which looked to be much older cases. For this custom logo design I attempted to come up with a logo that offered a fluid vintage feel to it and could easily be used for every thing from a web page to a label on brand new cases that seemed like they were from a different era.

Logo design produced for an orthodontist in University Place, Washington, style include an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo projects because it appears that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to small business marketing, if restaurants approached their branding in the same way dental professionals do every one of their logos would be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design includes 4 personalities surprised in elevation to represent a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the folks in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how people ought to think or feel they don’t understand the objective of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself will never have the chance to be understood.

Logo design produced for a hair design studio featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a spirit of serenity and connection for their new hair studio. I came up with a concept that didn’t go the obvious direction of designing simply a stylized orchid but rather created a logo that suggested an orchid in the formation of a swirl blended into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a business logo is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but instead put the attention on the feeling that they really wanted to forecast to their patrons.

Arabian steed logo style created for a horse ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind creative logo concept fashioned to symbolize the unique physical traits of the Arabian kind of equines. By having an unique head form and very high tail carriage, the Arabian is one of the highly easily identifiable equine breeds in the whole world.

Las Cafe logo design a tiny restaurant, layout includes a changed manuscript font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, style contains a modified manuscript font which floats over a team of ornate lines and dots.

Logo layout for a software designer the layout functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the significance behind a logo is equally as important as how it serves the organization it stands for.

Advance logo design developed for a University Place, Washington indoor designer, layout feature a collection of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a University Place, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, investigates, collaborates, and manages such projects. Interior design is a multifaceted occupation that involves conceptual development, space planning, location inspections, programming, investigation, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V and A in middle of the word progressed have been modified to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This University Place, Washington logo design project was completed for a leadership specialist that enables business leaders to become more efficient at supervising people, expectations, and productivity.

A logo design featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market place was primed for an outdoor sporting retailer that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand products to other sports enthusiasts.
I created their University Place business logo dsign along with an image that garners the attention of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo design MQ farms, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really produced for an University Place, Washington regional farm it was actually devised for a products broker, and this logo design was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make an identity that projected esteem, success, and affluence.

 University Place Logo design for a nonprofit, Transforming Factor Solutions - the logo design attribute for outwardly facing arrow and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Luckily, in this case, I struck a bullseye with the very first try.

Logo design designed for using a sign for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to design a logo which worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.