Vancouver, Washington Logo Design

Every new Vancouver organization realizes that they need a logo, however few new business owners entirely understand the essential role their organization’s logo will make in their success, or why one logo design works far better than another. A logo has an immediate and lasting impact on the financial success of a business, pick the correct one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the longevity of an organization.

The logos included in the ImageCo portfolio help Vancouver, Washington companies prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logos do not require consideration, they can be understood in merely a glance.
  2. Scalability: from labels to signboards a scalable business logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a company logo should be lasting and should feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bicycle developed for a Vancouver, Washington coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an old section of town and really wanted to impart a vintage atmosphere without appearing as uninteresting or low energy. I accomplished both of these jobs by means of developing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is an enduring business image.

medical logo style with a microscope slide and germs made for Vancouver, Washington medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, especially the field of medicine which works with the clinical evaluation of specimens of body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is the sole instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Generally I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more captivating, more interest grabbing and more memorable.

logo layout with a leaping eco-friendly frog designed for a family members enjoyable center in Vancouver, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to include a some springs into the design but Cool Springz is a fun location to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a route, a stream, and also a tree - created for Vancouver, Washington traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot places or things but instead convey emotional journeys by means of the photos they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they often share entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Vancouver logo but also to reveal the depth of her art and in the way that she views the world through the lens of her camera.

 Vancouver logo layout with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, even though he loved the concept, really did not care for my choice of birds. This guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a client I encourage them to discuss it with friends and colleagues and family as well as with folks that they don’t even know so as to get honest opinions on the merit of a design concept. Fortunately, he talked about it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that have a tendency to hire an expert to design their business logo comprehend how vital a logo design is for their company so they are much more vested in the result. Every logo project possesses it’s portion of obstacles, however the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Vancouver, Washington book author

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it is the most critical part of a published book since it is usually the initial thing a person views in the book store. With respect to a publisher, it’s the most ideal opportunity that they will likely ever have to promote their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many occurrences 1 of the traits folks usually tend to remember the most are their logos. The Air LA logo design was done for a small fledgling commuter/shuttle air service based in LA and while I’m not certain it really “took off” their logo design didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was definitely a victory.

 Vancouver logo style utilized for marketing and a label design for Vintage Case features an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which looked to be much older cases. For this business logo design I sought to come up with a logo that provided a fluid old-fashioned feel to it and could be used for everything from a website to a label on brand new cases that looked like they were from another point in time.

Logo produced for an orthodontist in Vancouver, Washington, style consist of an arc with lines intersecting through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logos can be one of the most challenging and difficult logo jobs because it seems that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the same way dental practitioners do every one of their company logos would definitely be a picture explaining something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really love doing dentist business logos because it challenges me to come up with a design that implies dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo features 4 personalities surprised in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to illustrate how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the opportunity to be understood.

Logo style developed for a hair layout workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated a spirit of ease and connection for their new hair studio. I came up with a design that didn’t go the obvious course of making merely a stylized orchid but alternatively crafted a logo design which implied a flower in the pattern of a swirl integrated in to the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird hovering above the image itself. The obvious path in designing a logo is frequently the wrong direction and in this case, the design ended up not being about the flower but alternately laid the attention on the emotion that they really wanted to forecast to their patrons.

Arabian equine logo style produced for a steed ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed a distinct company logo concept styled to epitomize the unique physical traits of the Arabian kind of equines. By having an identifiable head form and very high tail carriage, the Arabian is one of the most immediately identifiable equine breeds in the whole world.

Las Coffee shop logo layout a small restaurant, style includes a changed script typeface which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a small dining establishment, layout contains a customized manuscript font style which floats above a team of luxuriant lines and dots.

Logo style for a software program programmer the design functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the meaning behind a company logo is just as important as how it brands the enterprise it stands for.

Evolve logo style developed for a Vancouver, Washington indoor developer, style feature a collection of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Vancouver, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, location examinations, programming, research study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word advanced have been modified to connect straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Vancouver, Washington logo design job was completed for a leadership advisor that helps business leaders to become more successful at managing people, expectations, and profitability.
A logo layout featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a place to sell their used items to other sports enthusiasts. I designed their Vancouver logo design dsign along with a graphic that garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really produced for an Vancouver, Washington regional farm it was really devised for a commodities broker, and this particular creative logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to make a image that projects esteem, success, and luxury.

 Vancouver Logo design for a not-for-profit, Transforming Point Solutions - the logo style attribute for externally facing arrowhead as well as the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they wanted, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of knowing where the target is. Thankfully, in this particular case, I hit a bullseye with the very first try.

Logo designed for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to develop a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very legible from over a block away.