Vancouver, Washington Logo Design

Nearly every new Vancouver company realizes that they are in need of a logo, but few entrepreneurs fully grasp the pivotal role their organization logo can take in their becoming successful, or exactly why one logo works far better than another. A logo has a critical and long-term influence on the financial success of a company, choose the right one and it can make the door swing and cash register ring, choose the incorrect one and it can be an obstacle and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Vancouver, Washington businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not require contemplation, they can be grasped in just a look.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and just as emotive at every size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design must be timeless and will feel relevant today, tomorrow, and thirty years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle created for a Vancouver, Washington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening in an older part of the town and hoped to visualize a retro tone without coming across as monotonous or low energy. I accomplished each of the tasks by means of developing a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo style with a microscope slide as well as germs developed for Vancouver, Washington clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and effects of diseases, especially the branch of medicine that works with the laboratory evaluation of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be overly literal with a concept and to a degree, this design approaches the company it represents rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more interesting, more attention grabbing and a lot more meaningful.

logo design with a jumping environment-friendly frog designed for a household enjoyable facility in Vancouver, Washington.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the obvious choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also think this is the only time that a logo I did was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and also a tree - developed for Vancouver, Washington traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area because travel photographers tend not to capture locations or things but rather project emotional experiences by means of the photos they capture. The idea behind this logo composition was to use negative space to convey more than what was visible upon initial view, which I think is representative of almost all professional photographers in that they oftentimes tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be conveyed with mere words. I attempted to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Vancouver logo but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Vancouver logo layout with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really relish and the Coastal Wireless project was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A however my client, even though he liked the concept, didn’t care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this specific kind of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with friends and family members as well as with folks that they don’t actually know so as to get objective judgements on the benefit of a concept. Fortunately, he talked about it with his family and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to create their business logo understand how crucial a logo design is for their organization so they are much more invested in the outcome. Every logo project possesses it’s allotment of difficulties, but the largest challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, layout for Vancouver, Washington book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, however it is the most important part of a published book since it is ordinarily the initial thing a person sees in the bookstore. With regard to a publishing company, it’s the most ideal opportunity that they will likely ever get to promote their product and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo made for an airline in Los Angeles, the logo design has two letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems that in many cases one of the things individuals often tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle air service based in LA and while I’m not certain it actually “took off” their business logo didn’t slow them. The bookend A’s in their name lent itself well to confering a sense of flight and it was certainly a victory.

 Vancouver logo design made use of for advertising and also a label style for Vintage Instance includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which appeared to be older cases. For this brand design I tried to come up with a logo that possessed a fluid nostalgic feel to it and could easily be utilized for everything from a web site to an insignia on brand new cases that looked like they were from another era.

Logo created for an orthodontist in Vancouver, Washington, style include an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most challenging and difficult logo jobs considering that it seems that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the exact same way dental professionals do every one of their company logos would be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind adding an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually really love doing dentist logo designs simply because it challenges me to come up with a design that implies dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo design includes 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name presented a unique opportunity to do a logo which conveyed that they were about families without being openly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize precisely how people should think or feel they don’t understand the mission of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be understood.

Logo design created for a hair design studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which conveyed a spirit of simplicity and class for their new hair studio. I created a design that did not go the obvious path of making merely a stylized orchid but instead designed a logo which suggested an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting attention on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is usually the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the main focus on the perception that they really wanted to project to their patrons.

Arabian horse logo design produced for a steed cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype design styled to embody the unique physical traits of the Arabian breed of horses. By having an unique head form and higher tail carriage, the Arabian is one of the very most immediately identifiable equine types in the world.

Las Cafe logo style a tiny dining establishment, design includes a modified script font which hovers above a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, design includes a changed script font which hovers over a team of luxuriant lines as well as dots.

Logo layout for a software developer the layout attributes and also renowned aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding what business they are in or how it relates to their specific location. But it intimated something to the owner of the company and in many cases the significance behind a logo is just as important as how it serves the enterprise it stands for.

Advance logo design developed for a Vancouver, Washington indoor developer, style attribute a series of red circles that intersect and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Vancouver, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, coordinates, and manages such projects. Interior design is a multifaceted profession that involves conceptual development, area planning, location evaluations, programming, study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and A in middle of the word advanced have been changed to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Vancouver, Washington logo design assignment was undertaken for a leadership coach that aids business professionals to develop into more effective at handling people, expectations, and productivity.
A logo design featuring a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all sorts of passions, a spot to sell their secondhand items to other sports enthusiasts. I tailored their Vancouver logo dsign with an illustration which captures the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really developed for an Vancouver, Washington regional farm it was really developed for a commodities broker, and this particular brand was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to produce a brand mark that projected trust, effectiveness, and prosperity.

 Vancouver Logo design for a nonprofit, Turning Point Solutions - the logo layout function for ostensibly dealing with arrowhead and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any concept that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Thankfully, in this particular instance, I hit a bullseye with the 1st try.

Logo created for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the proprietor to produce a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung over their doors, and was highly visible and very legible from over a block away.