Walla Walla, Washington Logo Design

Virtually every new Walla Walla business professional realizes that they need a logo, yet few new business owners thoroughly comprehend the pivotal role their organization’s logo will perform in their becoming successful, or exactly why one logo design works far better than another. A business logo has an instant and long-term effect on the viability of a business, choose the right one and it will make the door swing and phone ring, choose the wrong one and it will be a barrier and a hindrance for the life span of an organization.

The logos presented in the ImageCo portfolio help Walla Walla, Washington companies succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be understood in merely a glimpse.
  2. Scalability: from business cards to movie screens a scalable business logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design should be timeless and should feel as relevant today, tomorrow, and thirty years from today.
Retro logo layout of a bike created for a Walla Walla, Washington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an old part of the area and wanted to project an old-fashioned vibe without coming across as stodgy or low energy. I fulfilled both jobs via creating a symbol design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscope slide and germs designed for Walla Walla, Washington clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the triggers and outcomes of diseases, especially the field of medicine which works with the laboratory examination of samplings of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Usually I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves quite literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more intriguing, more focus grabbing and a lot more memorable.

logo design with a leaping environment-friendly frog designed for a household enjoyable center in Walla Walla, Washington.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dentists, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I came up with was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - developed for Walla Walla, Washington traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers don’t capture places or things but instead convey emotional experiences by means of the photos they capture. The thought behind this logo concept was to use negative space to communicate more than what was visible upon initial glance, which I think is quintessential of the majority of professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I tried to do something much the same to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Walla Walla logo design but also to show the depth to her art and in the way that she views the world through the lens of her camera.

 Walla Walla logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I seriously relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I urge all of them to share it with colleagues and family members as well as with other people that they don’t actually know so as to get neutral judgements on the value of a design concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Logo designs are a strange animal in the design world given that the people that are inclined to hire an expert to create their logo design understand how crucial a logo design is for their organization so they are much more vested in the result. Every logo job has it’s share of challenges, but the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Walla Walla, Washington publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most essential part of a published book due to the fact that it is often the very first thing a person sees in the bookstore. With regard to a publishing company, it’s the best opportunity they will ever get to publicize their label and get their logo design in front of the men and women that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many instances 1 of the things folks usually tend to recollect the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline based in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of flight and it was definitely a winner.

 Walla Walla logo layout utilized for advertising and marketing as well as a tag design for Vintage Instance includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that seemed to be much older cases. For this business logo design I attempted to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Walla Walla, Washington, style consist of an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging logo design projects considering that it seems that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the very same way dental practices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and subsequently I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this concept over to the client the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo features 4 personalities startled in elevation to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that explains itself will never have the chance to be understood.

Logo design developed for a hair style studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which communicated a sense of simplicity and elegance for their new hair studio. I created a design that did not go the obvious course of designing merely a stylized orchid but instead designed a company logo that suggested an orchid in the formation of a swirl blended in to the letter O in the name and by placing attention on the concept along with the figure of a hummingbird hovering over the logo itself. The obvious path in designing a company logo is in most cases the incorrect course and in this case, the design ended up not being about the flower but instead laid the emphasis on the perception that they wanted to forecast to their patrons.

Arabian steed logo style produced for a steed cattle ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted a distinct creative logo design customized to exemplify the unique physical traits of the Arabian breed of equines. With an unique head shape and higher tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the world.

Las Coffee shop logo style a small dining establishment, layout consists of a customized script font which hovers over a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, design consists of a modified script font style which hovers above a team of ornate lines and also dots.

Logo style for a software developer the layout features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in quite a few cases the significance behind a logo design is equally as important as how it brands the organization it stands for.

Progress logo design developed for a Walla Walla, Washington interior developer, design attribute a series of red circles that converge and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Walla Walla, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, researches, collaborates, and oversees such ventures. Interior design is a multifaceted profession that consists of conceptual development, space planning, location inspections, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have actually been modified to connect directly right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Walla Walla, Washington logo design job was undertaken for a management guide that enables business leaders to develop into more effective at managing people, expectations, and productivity.
A logo design including a fisherman in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their previously owned equipment to other sports enthusiasts. I designed their Walla Walla logo dsign along with a graphic that garners the attention of traffic and projects an image that evokes the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really composed for an Walla Walla, Washington regional farm it was actually devised for a products broker, and this company logo was one of multiple that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate a graphic that projected esteem, financial success, and luxury.

 Walla Walla Logo design for a nonprofit, Transforming Factor Solutions - the logo style attribute for externally dealing with arrow and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Thankfully, in this particular case, I hit a bullseye with the first try.

Logo design developed for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked closely with the business owner to develop a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.