Walla Walla Logo Design

Nearly every new Walla Walla organization knows they require a logo, but few new business owners thoroughly grasp the vital role their business logo can take in their financial success, or exactly why one logo design performs better than another. A logo has a critical and lasting impact on the success of a company, choose the right one and it can make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Walla Walla businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.
  1. Simplicity: simple logos do not require consideration, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be enduring and will feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bicycle produced for a Walla Walla coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening in an old part of the area and hoped to project an old-fashioned tone without appearing as boring or low energy. I achieved both of these jobs by developing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscopic lense slide and germs developed for Walla Walla medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and consequences of diseases, mainly the field of healthcare that deals with the laboratory assessment of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more focus grabbing and much more unforgettable.

logo design with a leaping green frog created for a family enjoyable facility in Walla Walla.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to integrate a few springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for advertising. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo design featuring a flock of birds, a mountain, a route, a stream, and also a tree - developed for Walla Walla travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead convey emotional experiences by means of the pictures they record. The thought behind this logo composition was to utilize negative space to project more than what was visible upon initial view, which I think is representative of most professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with mere words. I tried to do something very similar to this logo by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Walla Walla logo design but also to illustrate the depth to her art and in the way that she sees the world through the lens of her camera.

 Walla Walla logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A but my customer, even though he loved the concept, really did not care for my choice of birds. This guy truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with friends and family as well as with folks that they don’t actually know so as to get honest judgements on the benefit of a concept. Fortunately, he shared it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logos are a strange creature in the design world because the people that have a tendency to hire a professional to design their logo recognize how essential a logo design is for their company so they are much more invested in the end result. Every logo project possesses it’s allotment of hurdles, however the biggest challenge is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Walla Walla book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it really is the most necessary part of a published book since it is often the very first thing a person sees in the bookstore. Regarding a publisher, it’s the best opportunity that they will likely ever get to advertise their product and get their logo design in front of the individuals that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it looks like that in many instances one of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline based in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of air travel and it was surely a winner.

 Walla Walla logo design made use of for marketing and a label layout for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, which seemed to be antique cases. For this business logo concept I sought to come up with a logo that offered a fluid retro feel to it and could be used for everything from a web page to an insignia on brand new cases that appeared like they were from another generation.

Logo developed for an orthodontist in Walla Walla, design consist of an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging logo projects because it appears that almost every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their branding in the exact same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family nonprofit, the logo design features 4 personalities surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people residing in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain specifically how individuals should think or feel they don’t understand the purpose of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that explains itself will never have the chance to be comprehended.

Logo design developed for a hair style studio featuring a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that related an atmosphere of ease and class for their new hair salon. I came up with a design which did not go the obvious path of creating simply a stylized orchid but alternatively created a company logo which suggested a flower in the pattern of a swirl incorporated in to the letter O in the title and by putting emphasis on the concept with the figure of a hummingbird floating above the image itself. The obvious path in creating a company logo is usually the wrong route and in this case, the design ended up not being about the orchid but alternately placed the importance on the perception that they really wanted to project to their patrons.

Arabian equine logo design created for a horse ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a unique creative logo design styled to illustrate the unique physical traits of the Arabian type of horses. With an unique head form and higher tail carriage, the Arabian is one of the very most easily recognizable horse lineages in the entire world.

Las Cafe logo design a tiny restaurant, style includes a customized manuscript typeface which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a small restaurant, style includes a customized script font which floats above a group of ornate lines and dots.

Logo layout for a software designer the design attributes and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the meaning behind a logo is equally as important as how it brands the enterprise it represents.

Evolve logo layout developed for a Walla Walla indoor developer, layout function a series of red circles that intersect and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Walla Walla interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, researches, collaborates, and oversees such ventures. Interior design is a diverse profession that includes conceptual development, space planning, site evaluations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have been customized to connect directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Walla Walla logo design assignment was done for a leadership consultant that assists business professionals to become more successful at handling people, expectations, and productivity.

A logo layout featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was ready for an outdoor sporting merchant that functions as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a place to market their used goods to other sports enthusiasts. I tailored their Walla Walla business logo dsign using an image which seizes the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really produced for an Walla Walla regional farm it was actually devised for an investments broker, and this logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to make a graphic that projects esteem, success, and opulence.
Logo design developed for using an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a popular sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the owner to develop a logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.