Washougal, Washington Logo Design

Every new Washougal venture understands that they are in need of a logo, however few entrepreneurs entirely realize the vital role their logo will play in their financial success, or precisely why one logo design performs more effectively than another. A business logo has an immediate and long-term influence on the prosperity of a company, pick the correct one and it will make the door swing and cash register ring, go with the wrong one and it can be an obstacle and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Washougal, Washington businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t require scrutiny, they can be realized in just a glance.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at virtually any dimension.
  3. Versatility: logos that operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Washougal, Washington coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and cafe were opening up in an old part of the city and wished to cast a nostalgic feel without coming across as monotonous or low energy. I achieved both jobs by means of developing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo design with a microscopic lense slide as well as bacteria designed for Washougal, Washington clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and effects of diseases, especially the field of medicine that works with the laboratory evaluation of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Normally I attempt not to be extremely literal with a concept and to a point, this design approaches the company it serves rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and much more meaningful.

logo layout with a leaping environment-friendly frog made for a family fun center in Washougal, Washington.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for surgeons, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to feature a few springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a path, a stream, and also a tree - made for Washougal, Washington traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality due to the fact that travel photographers don’t capture locations or things but rather reveal emotional journeys through the pictures they record. The idea behind this logo composition was to make use of negative space to project more than what was visible upon initial view, which I think is representative of the majority of good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be revealed with just words. I made an effort to do something much the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Washougal logo design but also to reveal the depth to her art and in the way that she views the world through the lens of her camera.

 Washougal logo design with a seagull used for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific kind of sea bird.

When I turn a design over to a customer I urge all of them to talk about it with colleagues and family as well as with other people that they don’t even know so as to get unbiased point of views on the benefit of a concept. Fortunately, he talked about it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire an expert to design their business logo comprehend how essential a logo design is for their business so they are much more invested in the end result. Every logo design project has it’s portion of challenges, however the greatest obstacle is finding that sweet spot in a design that operates really well at the task it’s required to do in branding a company and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for Washougal, Washington publication author

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, nevertheless it really is the most crucial part of a printed book considering that it is often the initial thing a person views in the book store. Concerning a publisher, it’s the best opportunity they will ever have to publicize their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many occurrences 1 of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline based in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was definitely a winner.

 Washougal logo style utilized for advertising and also a tag design for Vintage Situation includes an old font style style.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that looked to be vintage cases. For this brand design I sought to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a website to an insignia on brand new cases that looked like they were from another generation.

Logo design produced for an orthodontist in Washougal, Washington, layout consist of an arc with lines converging with it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging logo design projects considering that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to small business marketing, if dining establishments approached their branding in the same way dentists do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dental business logos simply because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo includes 4 characters startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution wants to project.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to explain precisely how individuals ought to think or feel they don’t understand the purpose of a logo. If people have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo design created for a hair layout workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo which communicated an atmosphere of peace and connection for their new hair studio. I came up with a concept that didn’t go the obvious direction of creating merely a stylized orchid but instead crafted a company logo which suggested an orchid in the formation of a swirl blended in to the letter O in the name and by placing emphasis on the concept with the silhouette of a hummingbird hovering over the logo design itself. The obvious path in designing a logo design is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but instead put the focus on the emotion that they wanted to project to their customers.

Arabian steed logo style produced for an equine cattle ranch that specializes in reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original company logo design fashioned to illustrate the unique physical traits of the Arabian type of equines. By having an unique head form and high tail carriage, the Arabian is one of the very most immediately recognizable horse breeds in the world.

Las Coffee shop logo style a tiny restaurant, style contains a changed manuscript font which floats above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, style contains a customized manuscript font style which floats over a team of elaborate lines and also dots.

Logo layout for a software program designer the style functions and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and hard drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it symbolized something to the owner of the business and in many cases the meaning supporting a company logo is just as important as how it brands the company it stands for.

Advance logo layout developed for a Washougal, Washington indoor developer, design feature a collection of red circles that intersect and replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Washougal, Washington interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, site assessments, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have been customized to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Washougal, Washington logo design project was carried out for a leadership specialist that assists business leaders to develop into more successful at managing people, expectations, and productivity.
A logo design including an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly understood the market place was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a spot to sell their pre-owned items to other sports enthusiasts. I tailored their Washougal logo dsign using a graphic which garners the attention of traffic and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really designed for an Washougal, Washington area farm it was really created for a products broker, and this particular company was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to generate a brand mark that projects self-confidence, effectiveness, and opulence.

 Washougal Logo design for a not-for-profit, Turning Point Solutions - the logo style function for externally dealing with arrowhead as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye without recognizing where exactly the target is. Fortunately, in this case, I hit a bullseye with the very first shot.

Logo made for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is similar to a well-known sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to develop a business logo which worked really well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very easy to read from over a block away.