Washougal Logo Design

Virtually every new Washougal venture knows they need a logo, however few entrepreneurs fully are aware of the key role their logo can take in their becoming successful, or precisely why one logo performs far better than another. A logo design has an immediate and long-term effect on the growth of a business, go with the right one and it will make the door swing and phone ring, select the incorrect one and it can be a barrier and a hindrance for the life span of a business. The logos included in the ImageCo portfolio help Washougal businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in just a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will stay legible and just as emotive at virtually any size.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and 20 years from today.

Retro logo design of a bike created for a Washougal coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were launching in an old part of the city and hoped to cast a nostalgic atmosphere without appearing as monotonous or low energy. I fulfilled each of the tasks via developing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

clinical logo design with a microscopic lense slide and also germs created for Washougal clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the triggers and consequences of diseases, especially the branch of medicine which deals with the laboratory examination of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more interest grabbing and much more unforgettable.

logo style with a leaping environment-friendly frog created for a family members fun facility in Washougal.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to feature a handful of springs into the design but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they used for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, and also a tree - developed for Washougal traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather project emotional journeys through the photos they capture. The thought behind this logo concept was to use negative space to convey more than what was visible upon first glance, which I think is representative of most good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I made an effort to do something comparable to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Washougal logo design but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Washougal logo style with a seagull utilized for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, while he loved the concept, really did not care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I encourage all of them to share it with colleagues and family members as well as with other people that they don’t actually know so as to get unprejudiced opinions on the merit of a concept. Fortunately, he discussed it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a weird animal in the design world given that the people that are inclined to hire a professional to create their logo comprehend how crucial a logo is for their organization so they are way more vested in the final result. Every logo job has it’s share of difficulties, however the largest challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Washougal book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, nevertheless it really is the most critical part of a printed book given that it is usually the primary thing a person views in the book shop. Concerning a publishing company, it’s the opportunity that they will ever have to spotlight their brand and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems like that in many cases 1 of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of air travel and it was undoubtedly a success.

 Washougal logo style used for advertising and marketing and a tag layout for Vintage Case includes an antiquated font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be much older cases. For this brand design I attempted to come up with a logo that had a fluid vintage feel to it and could be used for everything from a website to a label on brand new cases that appeared like they were from another generation.

Logo design developed for an orthodontist in Washougal, design include an arc with lines converging through it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo jobs considering that it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden fields when it comes to small business advertising, if restaurants approached their branding in the exact same way dental practitioners do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental logos because it challenges me to come up with a design that implies dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo features 4 characters startled in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate precisely how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo style developed for a hair style studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that related a sense of simplicity and connection for their new hair studio. I came up with a concept that did not go the obvious course of creating simply a stylized orchid but rather designed a logo design which suggested a flower in the formation of a swirl featured into the letter O in the name and by putting attention on the concept using the figure of a hummingbird hovering over the logo itself. The obvious path in creating a business logo is oftentimes the incorrect path and in this case, the design ended up not being about the flower but alternately put the importance on the feeling that they wanted to transmit to their customers.

Arabian horse logo design created for a steed cattle ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo developed an original business logo concept fashioned to display the unique physical traits of the Arabian breed of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the highly easily identifiable equine lineages in the whole world.

Las Coffee shop logo layout a little dining establishment, design consists of a changed script font which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little restaurant, layout includes a changed script font style which hovers above a group of ornate lines as well as dots.

Logo design for a software application developer the style features and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and disk management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in many cases the significance behind a logo design is just as important as how it serves the enterprise it represents.

Develop logo style created for a Washougal indoor designer, layout feature a series of red circles that intersect and replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Washougal interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, collaborates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site evaluations, programming, research study, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in center of the word advanced have been modified to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Washougal logo design assignment was undertaken for a leadership expert that helps business leaders to develop into more successful at managing people, expectations, and productivity.

A logo design featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was ready for an outdoor sporting retailer that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a place to sell their previously owned equipment to other sports enthusiasts. I created their Washougal logo design dsign along with an illustration that seizes the interest of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t really designed for an Washougal area farm it was actually devised for a products broker, and this company logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop a graphic that projected self-confidence, financial success, and luxury.
Logo design created for using an indication for the dining establishment (Brewgrrs), it is an elaborate script font style that is similar to a famous sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the business owner to design a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.