Acute Care 360 ImageCo, Wenatchee, Washington, WA,

ImageCo, Wenatchee, Washington, WA,

Evolv Design logo designed by ImageCo, Wenatchee, Washington, WA,

Red Panda Publishers logo designed by ImageCo, Wenatchee, Washington, WA,

Wenatchee, Washington, WA,

ImageCo, Wenatchee, Washington, WA,
ImageCo, Wenatchee, Washington, WA,

Mid Valley Pathology logo designed by ImageCo, Wenatchee, Washington, WA,

FSA OK logo designed by ImageCo, Wenatchee, Washington, WA,

Emerald Heights logo designed by ImageCo, Wenatchee, Washington, WA,

Club Sapphire logo designed by ImageCo, Wenatchee, Washington, WA,

Downtown Dogs logo designed by ImageCo, Wenatchee, Washington, WA,

School board logo designed by ImageCo, Wenatchee, Washington, WA,

Ferry Street Coffee Company logo designed by ImageCo, Wenatchee, Washington, WA,

Stoney Forensic logo designed by ImageCo, Wenatchee, Washington, WA,

Smart kernels logo designed by ImageCo, Wenatchee, Washington, WA,

TIPS ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design agency offers a money back guarantee try to remember that they simply cannot refund the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be evaluated from the quality of their portfolio, if the work in their design portfolio doesn’t feature real life samples chances are they won’t be able to produce a premium logo design.

VISION

A logo’s aim is to be understood and be unforgettable, and it’s objective is to echo your personal vision for your organization. If a logo designer isn’t focused on actualizing your vision, the thing they are actually focused on is how quickly they can get paid.

Wenatchee LOGO DESIGN​

For over two decades ImageCo has been helping business owners establish notable brand identities. We’ve done logo design work for mechanics, universities, diamond miners, wedding singers, bistros, retailers, and just about every other kind of business you can envision. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be employed as an electric sign. As a result of our sign first approach our logo designs can, and have been used in everything from clothing labels to billboards. Our sign first technique guarantees that our logo designs are equally effective whether they are used in television commercials or website headers, they are consistently recognizable, understood, and remembered regardless of size or application.

American Made ★ Design

The one difference that really sets ImageCo apart from many of the design agencies that you may have encountered online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to perform, we do in-house. Irrespective of the kind of project we accept, business logo, business website, trade show booth, or retail sign, we do not, and never will farm-out our client’s projects to companies located outside the US. When you call us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a go-between that increases the cost of your design project and imposes the conditions of how you and I do business.

CHARACTERISTICS OF A GOOD LOGO DESIGN

Every new Wenatchee business realizes that they require a logo, but few start ups fully grasp the crucial role their business logo can perform in their financial success, or the reason that one business logo works more effectively than another. A logo design has an instant and lasting influence on the viability of a business, choose the right one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life span of a business. The logos included in the ImageCo portfolio help Wenatchee businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be understood in merely a look.
  2. Scalability: from label to posters a scalable business logo will remain legible and just as emotive at any size.
  3. Versatility: logos which function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they brand.
  5. Relevance: a logo should be ageless and will feel equally relevant today, tomorrow, and forty years from today.

understanding branding

Brand – It’s a verb and also a noun, it’s an identifying mark and the process of marking something to make sure that it can be recognized, its foundation comes from the brand branded onto animals. These days a brand symbolizes pretty much anything with an objective, regardless of whether it be profit or government agencies, a brand is an innate aspect of specifying the value of a specific thing in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive sister, they are all from the same family, the distinction being that marketing and advertising are about making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity contest aimed at a specific audience, it’s goal is to develop an image that the target market will likely connect to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When someone states the names Porsche or Mustang what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people want those products. Brand image is why people get most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you reflect on the origin of many branding agencies you’ll find that they are quite often re-branded advertising firms. When someone states they are in marketing the majority of people will likely have an idea about what they do. However when somebody states “I am in branding”… it just seems more impressive, probably it’s because lots of people don’t fully understand what it indicates to be in branding so it comes off as mysterious and kind of attractive.

Brand Identity – Is an inclusive term that explains the visual components of a product or agency that affect perceptions. This mainly consists of the name, the logo, the packaging, the colors used but can also include audio, illumination, texture, signage, just about anything that can be seen, touched or heard belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that concentrates on a type of visual design that helps form the image of a firm, a product or an organization. Brand identity designers produce logo designs, signage designs, packaging, as well as collateral material such as business cards, stationery, and sales brochures. Some identity designers also design websites and also software interfaces. The necessary duty of a brand identity designer is to develop the visual cues as well as a psychological tone with the objective of influencing actions, results and also understandings.

select SIGNS & LOGOS

Retro logo design of a bike produced for a Wenatchee coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening up in an old part of the area and hoped to project a nostalgic atmosphere without appearing as uninteresting or low energy. I fulfilled both jobs by means of designing a trademark design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

medical logo layout with a microscopic lense slide as well as germs made for Wenatchee medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and consequences of diseases, especially the field of healthcare that works with the clinical assessment of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and more unforgettable.

logo layout with a leaping eco-friendly frog made for a family members fun center in Wenatchee.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the title of the business has the word springz in its name the obvious choice would have been to incorporate a some springs into the design but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and included him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design featuring a group of birds, a hill, a path, a stream, and also a tree - created for Wenatchee traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche speciality because travel photographers don’t capture places or things but rather communicate emotional journeys by means of the photos they capture. The idea behind this logo design was to make use of negative space to project more than what was visible upon initial view, which I think is representative of almost all good photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something very similar to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Wenatchee logo but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Wenatchee logo style with a seagull made use of for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the client, even though he liked the concept, didn’t care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with other people that they don’t even know so as to get objective assessments on the benefit of a design concept. Fortunately, he talked about it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire a professional to create their logo design realize how vital a logo design is for their business so they are way more invested in the final result. Every logo project possesses it’s portion of obstacles, however the greatest obstacle is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo in the background, style for Wenatchee publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, however it really is the most important part of a published book due to the fact that it is in most cases the initial thing a person views in the bookstore. With respect to a publisher, it’s the absolute best opportunity that they will ever have to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences one of the things consumers tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline situated in LA and although I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a sense of flight and it was undoubtedly a success.

 Wenatchee logo layout used for advertising and also a label layout for Vintage Situation includes an archaic font style layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be older cases. For this brand design I attempted to come up with a logo that possessed a fluid nostalgic feel to it and could be utilized for everything from a web site to an insignia on brand new cases that seemed like they were from another era.

Logo produced for an orthodontist in Wenatchee, layout include an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most difficult logo design jobs because it seems that virtually every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company marketing, if restaurants approached their advertising in the same way dental offices do every one of their logos would definitely be a picture trying to explain something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s logo design nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a household nonprofit, the logo design features 4 personalities staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain specifically how individuals ought to think or feel they don’t understand the mission of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo style produced for a Wenatchee hair design studio including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that conveyed a spirit of tranquility and class for their new hair salon. I came up with a design that did not go the obvious path of crafting simply a stylized orchid but instead delivered a business logo that suggested a flower in the pattern of a swirl incorporated in to the letter O in the name and by putting attention on the logo design with the figure of a hummingbird floating above the logo itself. The obvious path in creating a company logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but alternately placed the attention on the feeling that they wanted to forecast to their customers.

Arabian steed logo layout produced for a steed ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo design fashioned to exemplify the unique physical traits of the Arabian type of equines. With an unique head shape and higher tail posture, the Arabian is one of the highly easily recognizable equine lineages in the world.

Las Cafe, A Wenatchee Coffee shop logo layout a tiny restaurant, design includes a modified manuscript typeface which hovers over a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny dining establishment, design includes a changed script font which hovers over a group of elaborate lines as well as dots.

Logo design for a software designer the style features and famous Wenatchee component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and disk operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software program and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However, it meant something to the owner of the company and in quite a few cases the meaning supporting a logo is equally as important as how it serves the business it stands for.

Evolve logo design produced for a Wenatcheeinterior developer, layout attribute a series of red circles that intersect and change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wenatchee interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, explores, coordinates, and manages such projects. Interior design is a multifaceted occupation that includes conceptual development, area planning, site evaluations, programming, study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions in Wenatchee, the characters for letter V and A in middle of words progressed have actually been customized to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wenatchee logo design job was done for a leadership specialist that assists business leaders to develop into more efficient at supervising people, expectations, and productivity.

A Wenatchee business logo design including an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was ready for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a location to sell off their used goods to other sports enthusiasts.

I designed their Wenatchee logo design utilizing an image which garners the attention of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and serene habitat.

Logo style MQ ranches, this Wenatchee company logo layout has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand design wasn’t really created for an Wenatchee area farm it was actually devised for a products broker, and this trademark was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to develop an identity that projects confidence, effectiveness, and luxury.

 Wenatchee Logo design for a nonprofit, Transforming Factor Solutions - the logo design function for externally facing arrow as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design they preferred, this can be a good thing or a bad thing. Good in that it grants a designer the flexibility to investigate any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where the target is. Luckily, in this case, I struck a bullseye with the 1st shot.

Logo made for the use of an indication for the restaurant (Brewgrrs), it is an ornate manuscript font that is evocative a well-known Wenatchee sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked directly with the business owner to produce a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,
Electrical sign design for Wenatchee restaurnat designed by Wenatchee Sign Shop
Wenatchee logo design and brand identity design for Wenatchee commercial businesses
Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,

Logo designed by ImageCo, Wenatchee, Washington, WA,

Logo designed by ImageCo, Wenatchee, Washington, WA,

Logo designed by ImageCo, Wenatchee, Washington, WA,

Logo designed by ImageCo, Wenatchee, Washington, WA,

Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,
Logo designed by ImageCo, Wenatchee, Washington, WA,