West Virginia Logo Design

Nearly every new West Virginia organization knows they are in need of a logo, but few new business owners fully grasp the crucial role their organization logo will take in their becoming successful, or exactly why one business logo works more effectively than another. A logo has an immediate and sustaining influence on the financial success of a business, go with the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help West Virginia businesses succeed, they are effective in any given situation and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logo designs don’t require contemplation, they can be grasped in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo will continue to be legible and equally emotive at virtually any dimension.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a company logo should be timeless and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bicycle produced for a West Virginia coffee cafe and a coffee roaster.

Ferry Street Coffee Company

This start-up coffee roaster and coffee shop were opening in an old section of the town and hoped to cast a vintage feel without coming across as stodgy or low energy. I accomplished each of the tasks via developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

clinical logo layout with a microscope slide and also germs developed for West Virginia medical facility.

Mid-Valley Pathology | Logo Design Project

Pathology is the science that investigates the causes and consequences of diseases, especially the branch of healthcare that deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I attempt not to be excessively literal with a concept and to a degree, this design approaches the company it serves quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more interesting, more interest grabbing and more memorable.

logo design with a jumping eco-friendly frog developed for a family members fun facility in West Virginia.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.

Given that the title of the company has the word springz in its name the apparent choice would have been to incorporate a some springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a mountain, a path, a stream, as well as a tree - designed for West Virginia travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to capture locations or things but rather reveal emotional journeys through the photos they record. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first view, which I think is quintessential of most good photographers in that they often tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I attempted to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  West Virginia logo but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 West Virginia logo design with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design Project

The bulk of business logo design projects that I take on I really take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A however my client, while he loved the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get objective opinions on the worthiness of a concept. Fortunately, he shared it with his family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world given that the people that are inclined to hire an expert to create their business logo recognize how vital a logo is for their company so they are much more vested in the outcome. Every logo design job has it’s portion of obstacles, however the greatest challenge is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, design for West Virginia book publisher

Red Panda Publishers | Logo Design Project

The book spine is a cramped slice of real estate to work with, however it is the most essential part of a printed book considering that it is usually the primary thing a person views in the bookstore. With respect to a publishing company, it’s the absolute best opportunity they will ever have to advertise their label and get their logo design in front of the men and women that shop for actual books. This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design Project

Airlines come and go yet it seems like that in many cases 1 of the things consumers tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline situated in LA and although I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a spirit of flight and it was surely a winner.

 West Virginia logo style utilized for marketing as well as a label layout for Vintage Case includes an antiquated font style.

Vintage Case | Logo Design Project

Vintage case specialized in all new cases for music instruments, which seemed to be much older cases. For this business logo design I strove to come up with a logo that possessed a fluid retro feel to it and could be used for everything from a web site to a label on brand new cases that appeared like they were from another era.

Logo design developed for an orthodontist in West Virginia, style include an arc with lines intersecting with it to suggest steel dental braces.

Kujak Orthodontics | Logo Design Project

Dental care business logos can easily be one of the most challenging and difficult logo jobs because it appears that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the exact same way dental practitioners do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry. I really enjoy doing dentist logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on. Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.
William McNally logo designed for a household not-for-profit, the logo features 4 personalities surprised in height to represent a family with in the layout.

William McNally | Logo Design Project

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to project. The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how individuals should think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself will never have the likelihood to be comprehended.
Logo layout created for a hair layout workshop including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that related an atmosphere of ease and elegance for their new hair studio. I came up with a design which did not go the obvious route of creating merely a stylized orchid but rather crafted a logo design that suggested a flower in the formation of a swirl blended into the letter O in the name and by placing attention on the concept using the figure of a hummingbird hovering above the logo design itself. The obvious path in designing a company logo is more often than not the wrong direction and in this case, the design ended up not being about the flower but instead placed the focus on the perception that they wanted to project to their patrons.
Arabian horse logo layout developed for an equine ranch that focuses on breeding Arabian show equines.

Dazzo Arabians | Logo Design Project

ImageCo designed a unique organization logo design tailored to exemplify the unique physical traits of the Arabian pedigree of horses. With an unique head form and high tail carriage, the Arabian is one of the highly quite easily identifiable equine lineages in the world.
Las Cafe logo style a tiny restaurant, design consists of a customized script font style which hovers over a team of ornate lines and also dots.

Las Cafe | Logo Design Project

Las Coffee shop logo design a small restaurant, design includes a customized script font which floats over a group of ornate lines and also dots.

Logo style for a software designer the design attributes and renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it intimated something to the owner of the business and in many cases the substance behind a logo is just as important as how it brands the business it stands for.

Advance logo layout developed for a West Virginia indoor developer, layout attribute a series of red circles that converge and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design Project

Evolv Design is a West Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and manages such tasks. Interior design is a diverse profession that consists of conceptual development, area planning, location examinations, programming, analysis, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have actually been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular West Virginia logo design assignment was undertaken for a leadership consultant that enables business professionals to develop into more successful at overseeing people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of passions, a place to sell off their secondhand items to other sports enthusiasts.

I created their West Virginia logo design design using a graphic that garners the interest of traffic and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.

Logo layout MQ farms, this logo style has a field included into the letter Q.

MQ Farms | Logo Design

The MQ farms company logo idea wasn’t actually produced for an West Virginia area farm it was in reality developed for a commodities broker, and this company logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make a image that projected confidence, effectiveness, and wealth.

 West Virginia Logo design for a not-for-profit, Turning Factor Solutions - the logo layout attribute for outwardly dealing with arrow and also the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the liberty to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where the target is. Fortunately, in this case, I struck a bullseye with the very first shot.

Logo design designed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a popular sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Branding

I have designed loads of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the proprietor to design a logo which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.