Acute Care 360 ImageCo, Beckley, West Virginia, WV,

ImageCo, Beckley, West Virginia, WV,

Evolv Design logo designed by ImageCo, Beckley, West Virginia, WV,

Red Panda Publishers logo designed by ImageCo, Beckley, West Virginia, WV,

Beckley, West Virginia, WV,

ImageCo, Beckley, West Virginia, WV,
ImageCo, Beckley, West Virginia, WV,

Mid Valley Pathology logo designed by ImageCo, Beckley, West Virginia, WV,

FSA OK logo designed by ImageCo, Beckley, West Virginia, WV,

Emerald Heights logo designed by ImageCo, Beckley, West Virginia, WV,

Club Sapphire logo designed by ImageCo, Beckley, West Virginia, WV,

Downtown Dogs logo designed by ImageCo, Beckley, West Virginia, WV,

School board logo designed by ImageCo, Beckley, West Virginia, WV,

Ferry Street Coffee Company logo designed by ImageCo, Beckley, West Virginia, WV,

Stoney Forensic logo designed by ImageCo, Beckley, West Virginia, WV,

Smart kernels logo designed by ImageCo, Beckley, West Virginia, WV,

TIPS ON SELECTING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design company presents a money back guarantee try to keep in mind that they can’t refund the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many designers talk a good game but ultimately a design agency can only be judged from the quality of their design work, if the work in their design portfolio does not contain real world examples odds are they will not be able to produce a top quality logo design.

VISION

A logo’s aim is to be understood and remembered, and it’s objective is to reflect your unique vision for your business. If a designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how fast they will get paid.

Beckley LOGO DESIGN​

For over 2 decades ImageCo has been helping businesses of all kinds cultivate memorable brands. We have performed branding work for farmers, educational institutions, heart surgeons, party planners, diners, retailers, and just about every other kind of business concern you can imagine. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be used as an electric sign. Because of our sign first method our identity designs can, and have been used in everything from fashion labels to neon signs. Our sign first method insures that our logos are equally reliable whether they are used in TV commercials or web applications, they are consistently recognizable, comprehended, and remembered irrespective of scale or purpose.

American Made ★ Design

The one difference that really sets ImageCo apart from many of the design companies that you might possibly have found in search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are contracted to perform, we perform in-house. Irrespective of the type of design project we take on, logo, website, trade show booth, or retail sign, we do not, and never will job out our client’s work to agencies located outside the USA. Whenever you call us at 1-855-IMAGECO the person that answers the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your project and imposes the terms of how my customers and I do business.

QUALITIES OF A GOOD LOGO DESIGN

Every new Beckley company understands that they probably need a logo, yet few new business owners entirely grasp the pivotal role their company logo can perform in their success, or why one logo works more effectively than another. A logo design has a critical and long-term influence on the financial success of a business, choose the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be a barrier and an impediment for the longevity of a company. The logos presented in the ImageCo portfolio help Beckley businesses prosper, they are effective in any given scenario and the main reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not need deliberation, they can be understood in just a look.
  2. Scalability: from label to store signs a scalable business logo will be legible and just as emotive at every size.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or business they represent.
  5. Relevance: a logo should be enduring and should feel equally relevant today, tomorrow, and twenty years from today.

understand your brand

Brand – It’s a verb as well as a noun, it’s an identifying mark and the act of marking something so that it can be distinguished, its foundation comes from the mark branded onto livestock. Today a brand signifies practically anything with an intention, whether it be earnings or political parties, a brand is an intrinsic aspect of defining the value of something in the public’s mind.

Branding – Is sort of like marketing and advertising’s sexy sister, they are both from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition directed at a target audience, it’s goal is to develop a mental image that the target market can relate to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When someone states the brand names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and sexy . That is brand image and brand image is what makes people want those products. Brand image is why people buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that we can identify with.

Branding Agencies – If you reflect on the history of a lot of branding firms you’ll find that they are often re-branded advertising companies. When a person says they are in advertising and marketing the majority of people will likely have a preconceived notion about what they do. However when somebody says “I am in branding”… it simply seems more impressive, possibly it’s since many people do not know what it indicates to be in branding so it comes off as mysterious and maybe even sexy.

Brand Identity – Is a comprehensive term that explains the visual aspects of a product or agency that influence perceptions. This mainly consists of the name, the logo design, the product packaging, the colors utilized yet can also include sound, illumination, texture, signage, really anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that focuses on a type of visual design which helps form the public image of a business, a product or an organization. Brand identity designers develop logo designs, sign designs, packaging, as well as collateral material such as cards, stationery, as well as pamphlets. Some identity designers also design websites as well as software interfaces. The important duty of a brand identity designer is to establish the visual cues and also a psychological tone with the goal of affecting activities, end results and assumptions.

select SIGNS & LOGOS

Retro logo design of a bike created for a Beckley coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were actually opening in an older part of the area and wished to project an old-fashioned vibe without coming across as monotonous or low energy. I accomplished both of these tasks by means of developing a sign design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

clinical logo style with a microscope slide and germs developed for Beckley clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and effects of diseases, especially the branch of healthcare that deals with the laboratory examination of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide into a logo design.

Typically I try not to be excessively literal with a concept and to a degree, this design approaches the company it serves quite literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and even more meaningful.

logo design with a jumping green frog made for a family members fun center in Beckley.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to incorporate a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I came up with was made into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - designed for Beckley traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but rather reveal emotional experiences by means of the photos they capture. The thought behind this logo design was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Beckley logo design but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.

 Beckley logo design with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I genuinely enjoy and the Coastal Wireless assignment was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my client, while he loved the concept, really did not care for my choice of birds. This guy truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a customer I encourage all of them to share it with colleagues and family members as well as with people that they don’t even know so as to get neutral judgements on the worthiness of a design. Fortunately, he shared it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a strange animal in the design world because the people that are inclined to hire a professional to create their business logo understand how essential a logo design is for their organization so they are way more vested in the final result. Every logo project has it’s portion of obstacles, but the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Beckley publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, yet it is the most important part of a printed book considering that it is ordinarily the first thing a person views in the book store. For a publishing company, it’s the optimal opportunity that they will likely ever have to promote their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vibrant, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many occurrences one of the traits individuals often tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of flight and it was surely a victory.

 Beckley logo design utilized for advertising and marketing and a tag style for Vintage Situation includes an antiquated typeface layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be much older cases. For this logo concept I strove to come up with a logo that had a fluid vintage feel to it and could easily be utilized for everything from a website to an insignia on brand new cases that seemed like they were from a different generation.

Logo created for an orthodontist in Beckley, style consist of an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo design projects considering that it seems that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the same way dental practices do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely have an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a particular area of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members nonprofit, the logo design includes 4 personalities startled in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization hopes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which conveyed that they were about families without being overtly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to think about a logo to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the likelihood to be understood.

Logo style developed for a Beckley hair style studio featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that carried a sense of simplicity and class for their new hair salon. I came up with a design which didn’t go the obvious path of making merely a stylized orchid but rather crafted a company logo that implied a flower in the formation of a swirl featured into the letter O in the name and by putting attention on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in creating a logo is in most cases the incorrect path and in this case, the design ended up not being about the orchid but instead put the emphasis on the perception that they really wanted to forecast to their patrons.

Arabian horse logo layout developed for an equine ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand design styled to display the unique physical traits of the Arabian type of horses. By having a distinctive head shape and high tail posture, the Arabian is one of the most easily identifiable equine types in the whole world.

Las Cafe, A Beckley restaurant logo style a tiny restaurant, style includes a changed script font which floats above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design contains a customized manuscript typeface which floats over a team of ornate lines as well as dots.

Logo design for a software program designer the layout features as well as renowned Beckley component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the business and in quite a few cases the substance behind a logo design is equally as important as how it brands the company it stands for.

Evolve logo layout produced for a Beckleyindoor developer, design feature a series of red circles that intersect as well as replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Beckley interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, coordinates, and manages such tasks. Interior design is a multifaceted occupation that includes conceptual development, space planning, site inspections, programming, research study, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Beckley, the characters for letter V and also A in center of the word progressed have been changed to connect directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Beckley logo design job was carried out for a leadership consultant that enables business professionals to become more successful at handling people, expectations, and productivity.

A Beckley business logo layout including a fisherman in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting fans the founders of On the Fly knew the market place was ready for an outdoor sporting store that operates as a consignment company. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all kinds of interests, a location to sell their pre-owned equipment to other sports enthusiasts.

I tailored their Beckley business logo design using an image which seizes the attention of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and calm habitat.

Logo layout MQ farms, this Beckley company logo design has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really composed for an Beckley regional farm it was really devised for a products broker, and this logo was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce an identity that projects self-confidence, success, and luxury.

 Beckley Logo design for a not-for-profit, Turning Point Solutions - the logo design function for ostensibly encountering arrowhead and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to investigate any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where the target is. Thankfully, in this particular case, I nailed a bullseye with the very first go.

Logo design created for the use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known Beckley sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the business owner to create a business logo which worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,
Electrical sign design for Beckley restaurnat designed by Beckley Sign Business
Beckley logo design and brand identity design for Beckley businesses
Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,

Logo designed by ImageCo, Beckley, West Virginia, WV,

Logo designed by ImageCo, Beckley, West Virginia, WV,

Logo designed by ImageCo, Beckley, West Virginia, WV,

Logo designed by ImageCo, Beckley, West Virginia, WV,

Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,
Logo designed by ImageCo, Beckley, West Virginia, WV,