Acute Care 360 ImageCo, Charleston, West Virginia, WV,

ImageCo, Charleston, West Virginia, WV,

Evolv Design logo designed by ImageCo, Charleston, West Virginia, WV,

Red Panda Publishers logo designed by ImageCo, Charleston, West Virginia, WV,

Charleston, West Virginia, WV,

ImageCo, Charleston, West Virginia, WV,
ImageCo, Charleston, West Virginia, WV,

Mid Valley Pathology logo designed by ImageCo, Charleston, West Virginia, WV,

FSA OK logo designed by ImageCo, Charleston, West Virginia, WV,

Emerald Heights logo designed by ImageCo, Charleston, West Virginia, WV,

Club Sapphire logo designed by ImageCo, Charleston, West Virginia, WV,

Downtown Dogs logo designed by ImageCo, Charleston, West Virginia, WV,

School board logo designed by ImageCo, Charleston, West Virginia, WV,

Ferry Street Coffee Company logo designed by ImageCo, Charleston, West Virginia, WV,

Stoney Forensic logo designed by ImageCo, Charleston, West Virginia, WV,

Smart kernels logo designed by ImageCo, Charleston, West Virginia, WV,

STRATEGIES FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to bear in mind that they simply cannot refund the time you commit which is eminently more precious than your money is.

PORTFOLIO

Some design firms talk a good game but ultimately a design firm can only be evaluated from the quality of their portfolio, if the work in their portfolio doesn’t contain real world examples odds are they will never be able to produce a top quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s purpose is to echo your unique vision for your company. If a designer isn’t focused on actualizing your vision, the thing they are really focused on is how quickly they will get paid.

Charleston LOGO DESIGN​

For over two decades ImageCo has been helping small business owners develop memorable brands. We’ve done logo design work for farmers, educational institutions, heart surgeons, party planners, bistros, retailers, and virtually every other kind of business you can imagine. What makes us unique compared to our competitors is that our background is rooted in the electrical sign industry so we approach every design as though it will be employed as an electrical sign. As a result of our sign first method our brand identity designs can, and have been utilized in everything from fashion labels to electrical signs. Our sign first technique guarantees that our logo designs are equally effective whether they are used in television commercials or website headers, they are consistently recognizable, comprehended, and always remembered regardless of size or use.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design agencies that you might have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are retained to do, we perform in-house. Regardless of the type of design project we undertake, logo design, web site, trade show exhibit, or commercial sign, we do not, and never will farm out our client’s projects to contractors based outside the United States. Whenever you phone us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not a broker that marks up the price of your project and dictates the terms of how my customers and I do business.

ASPECTS OF AN EFFECTIVE LOGO DESIGN

Nearly every new Charleston organization knows they need a logo, however few new business owners fully recognize the pivotal role their business logo can perform in their becoming successful, or the reason that one logo design works better than another. A logo design has an instant and lasting effect on the success of a company, go with the correct one and it can make the door swing and phone ring, choose the wrong one and it will be a barrier and an impediment for the life of a business. The logos featured in the ImageCo portfolio help Charleston companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t require contemplation, they can be grasped in just a glance.
  2. Scalability: from clothing labels to billboards a scalable logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos which work on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they represent.
  5. Relevance: a company logo needs to be timeless and will feel equally relevant today, tomorrow, and forty years from now.

understanding branding

Brand – It’s both a verb and also a noun, it’s an identifying mark as well as the act of denoting something so that it can be recognized, its foundation comes from the brand branded onto livestock. Today a brand symbolizes virtually anything with an objective, regardless if it be profit or government agencies, a brand is an inherent aspect of defining the worth of a specific thing in the customer’s mind.

Branding – Is sort of like advertising and marketing’s sexy cousin, they are each from the exact same family, the difference being that advertising and marketing are about making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity competition targeted at a target audience, it’s objective is to produce an image that the target market can identify with.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When somebody says the brand names Porsche or Corvette what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can move us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and brand image is what makes individuals want those brands. Brand image is why individuals acquire most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the history of most branding firms you’ll discover that they are often re-branded advertising agencies. When someone says they are in advertising many people will likely have an idea about what they do. But when a person says “I’m in branding”… it just sounds more impressive, probably it’s due to the fact that many people don’t understand what it means to be in branding so it comes off as more mysterious and even attractive.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or business that influence understandings. This primarily consists of the name, the logo, the packaging, the colors used but can likewise include audio, illumination, texture, signs, just about anything that can be seen, touched or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a graphic designer that focuses on a kind of visual design which helps shape the image of a business, a product or a business organization. Brand identity designers produce logo designs, sign designs, packaging, and collateral products such as business cards, stationery, as well as pamphlets. Some visual designers also build sites as well as software interfaces. The important duty of a brand identity designer is to establish the visual cues as well as an emotional tone with the objective of affecting actions, results as well as perceptions.

Featured signs/logos

Retro logo style of a bike developed for a Charleston coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee bar were actually launching in an older part of the city and hoped to project a retro tone without coming across as uninteresting or low energy. I accomplished each of the jobs by means of developing a sign design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a enduring business image.

medical logo design with a microscopic lense slide as well as bacteria developed for Charleston clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the root causes and outcomes of diseases, mainly the field of healthcare that deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more interest grabbing and even more memorable.

logo design with a leaping environment-friendly frog created for a household enjoyable facility in Charleston.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a flock of birds, a hill, a route, a stream, and a tree - developed for Charleston travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche field because travel photographers tend not to shoot locations or things but rather communicate emotional experiences by means of the photos they capture. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I tried to do something the same to this logo by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Charleston logo but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Charleston logo style with a seagull utilized for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I really take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but my client, even though he loved the concept, didn’t care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and colleagues and family members as well as with individuals that they don’t actually know so as to get unprejudiced viewpoints on the benefit of a concept. Fortunately, he discussed it with his family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to design their logo design recognize how essential a logo is for their company so they are much more vested in the end result. Every logo project has it’s portion of difficulties, however the largest challenge is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also providing the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Charleston book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most necessary part of a printed book considering that it is often the primary thing a person sees in the book store. For a publishing company, it’s the best opportunity that they will likely ever get to promote their label and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many occurrences 1 of the items consumers tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline based in LA and while I’m not sure it really “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was undoubtedly a success.

 Charleston logo layout made use of for marketing and a label layout for Vintage Instance includes an old font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be vintage cases. For this logo design I strove to come up with a logo that offered a fluid nostalgic feel to it and could be utilized for every thing from a web page to an insignia on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Charleston, style include an arc with lines converging via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design jobs due to the fact that it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden fields when it comes to small business branding, if dining establishments approached their branding in the same way dental professionals do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind including an illustration of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo made for a family members not-for-profit, the logo design features 4 personalities surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to convey.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate how individuals ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that explains itself will never have the likelihood to be understood.

Logo design developed for a Charleston hair layout workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that carried a sense of relaxation and class for their new hair salon. I came up with a design which did not go the obvious path of crafting just a stylized orchid but instead designed a company logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the name and by placing attention on the logo design along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a business logo is oftentimes the incorrect route and in this case, the design ended up not being about the flower but alternately put the focus on the perception that they really wanted to transmit to their clients.

Arabian equine logo design created for a horse cattle ranch that specializes in breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created an original business logo design styled to embody the unique physical traits of the Arabian breed of equines. With an unique head form and very high tail carriage, the Arabian is one of the very most immediately identifiable horse types in the world.

Las Cafe, A Charleston restaurant logo style a little restaurant, design contains a modified manuscript font style which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, layout contains a customized manuscript font which floats above a group of elaborate lines as well as dots.

Logo layout for a software application programmer the design functions and also renowned Charleston aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding to what business they are in or how it relates to their specific location. However, it intimated something to the owner of the company and in quite a few cases the meaning supporting a logo is just as important as how it brands the business it stands for.

Progress logo layout created for a Charlestoninterior designer, style function a series of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Charleston interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, explores, collaborates, and manages such ventures. Interior design is a multifaceted profession that involves conceptual development, area planning, location inspections, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Charleston, the personalities for letter V and A in center of words progressed have been modified to tie straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Charleston logo design job was performed for a leadership advisor that enables business leaders to become more successful at managing people, expectations, and profitability.

A Charleston business logo layout including an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a place to sell their previously owned products to other sports enthusiasts.

I designed their Charleston logo design utilizing a graphic that grabs the interest of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo style MQ ranches, this Charleston company logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually designed for an Charleston area farm it was actually created for a commodities broker, and this business logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to make an identity that projected esteem, effectiveness, and luxury.

 Charleston Logo design for a not-for-profit, Transforming Factor Solutions - the logo style function for externally facing arrowhead as well as the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it grants a designer the opportunity to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where the target is. Luckily, in this case, I hit a bullseye with the 1st shot.

Logo designed for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is similar to a well-known Charleston sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to create a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,
Electrical sign design for Charleston restaurnat designed by Charleston Sign Business
Charleston logo design and brand identity design for Charleston businesses
Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,

Logo designed by ImageCo, Charleston, West Virginia, WV,

Logo designed by ImageCo, Charleston, West Virginia, WV,

Logo designed by ImageCo, Charleston, West Virginia, WV,

Logo designed by ImageCo, Charleston, West Virginia, WV,

Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,
Logo designed by ImageCo, Charleston, West Virginia, WV,