Huntington, West Virginia Logo Design

Nearly every new Huntington business understands that they need a logo, but few entrepreneurs fully understand the crucial role their logo can take in their becoming successful, or precisely why one logo design functions far better than another. A logo has an immediate and long-term influence on the success of a business, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help Huntington, West Virginia companies prosper, they are effective in any given situation and the reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require deliberation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a company logo should be enduring and will feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle produced for a Huntington, West Virginia coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening up in an older section of the community and hoped to project a retro tone without appearing as uninteresting or low energy. I achieved each of the jobs via creating a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a ageless business image.

medical logo style with a microscope slide and also bacteria designed for Huntington, West Virginia clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and effects of diseases, mainly the field of healthcare which works with the clinical assessment of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the only instance I recollect in which I was in a position to incorporate a bacteria-laden microscope slide into a business logo design.

Typically I attempt not to be extremely literal with a design and to a point, this design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and a lot more unforgettable.

logo style with a leaping green frog made for a family fun center in Huntington, West Virginia.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of jobs which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the opportunity to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to include a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo including a flock of birds, a mountain, a path, a stream, as well as a tree - created for Huntington, West Virginia traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area because travel photographers tend not to shoot places or things but instead communicate emotional journeys by means of the images they record. The thought behind this logo concept was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of most good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be revealed with just words. I attempted to do something much the same to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Huntington logo but also to reveal the depth to her art and in the way that she sees the world through the lens of her camera.

 Huntington logo layout with a seagull used for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but the client, while he liked the concept, didn’t care for my choice of birds. This man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family as well as with individuals that they don’t even know so as to get neutral assessments on the value of a design. Fortunately, he discussed it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world because the people that have a tendency to hire a professional to create their logo comprehend how important a logo design is for their business so they are much more invested in the result. Every logo project has it’s allotment of difficulties, however the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Huntington, West Virginia publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it really is the most vital part of a printed book given that it is usually the primary thing a person views in the bookstore. Concerning a publisher, it’s the optimal opportunity that they will ever have to advertise their product and get their logo design in front of the people that purchase actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems like that in many occurrences 1 of the items individuals often tend to recall the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a spirit of flight and it was surely a victory.

 Huntington logo style made use of for advertising and also a tag layout for Vintage Case features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that seemed to be antique cases. For this custom logo design I attempted to come up with a logo that possessed a fluid vintage feel to it and could be utilized for every thing from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Huntington, West Virginia, layout include an arc with lines intersecting with it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most difficult logo design jobs because it seems that every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo includes 4 personalities staggered in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how individuals should think or feel they don’t understand the objective of a logo. If viewers have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately understood and a logo that describes itself will never have the chance to be understood.

Logo layout created for a hair layout workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo which conveyed a spirit of peace and class for their new hair studio. I came up with a concept that did not go the obvious route of making merely a stylized orchid but instead delivered a company logo that implied an orchid in the pattern of a swirl blended in to the letter O in the title and by placing emphasis on the logo design using the figure of a hummingbird floating over the image itself. The obvious path in creating a logo design is oftentimes the incorrect route and in this case, the design ended up not being about the flower but instead laid the attention on the feeling that they wanted to transmit to their patrons.

Arabian equine logo layout produced for a steed cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique business logo design tailored to exemplify the unique physical traits of the Arabian kind of horses. With an identifiable head shape and very high tail posture, the Arabian is one of the highly easily recognizable equine lineages in the entire world.

Las Coffee shop logo style a little dining establishment, layout includes a changed script typeface which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout consists of a changed script font which hovers above a team of elaborate lines as well as dots.

Logo design for a software designer the layout attributes as well as iconic aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it symbolized something to the business owner of the business and in quite a few cases the symbolism behind a company logo is equally as important as how it serves the enterprise it stands for.

Progress logo layout produced for a Huntington, West Virginia indoor designer, style function a series of red circles that converge and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Huntington, West Virginia interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, site evaluations, programming, investigation, corresponding with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in center of words advanced have been changed to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Huntington, West Virginia logo design project was carried out for a leadership guide that aids business leaders to develop into more successful at overseeing people, expectations, and productivity.
A logo design including an angler in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of interests, a spot to sell their pre-owned products to other sports enthusiasts. I designed their Huntington business logo dsign along with an image which pulls in the interest of traffic and projects an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo layout MQ farms, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t actually composed for an Huntington, West Virginia regional farm it was really devised for an investments broker, and this brand was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate an identity that projected self-confidence, financial success, and opulence.

 Huntington Logo design for a not-for-profit, Turning Point Solutions - the logo style function for ostensibly dealing with arrowhead and the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to investigate any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this particular case, I struck a bullseye with the first try.

Logo design created for using an indicator for the dining establishment (Brewgrrs), it is an ornate manuscript typeface that is similar to a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to develop a logo design which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very easy to read from over a block away.