Martinsburg Logo Design

Each and every new Martinsburg organization knows they need a logo, however few entrepreneurs thoroughly recognize the pivotal role their organization logo will make in their financial success, or exactly why one logo design works better than another. A logo has an immediate and long term impact on the financial success of a business, select the right one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Martinsburg businesses succeed, they are effective in any given scenario and the reason they are so effective is because they all have these 5 features in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos that function on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a logo should be lasting and will feel relevant today, tomorrow, and thirty years from now.

Retro logo style of a bike developed for a Martinsburg coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were launching in an old section of the town and wished to project an old-fashioned tone without appearing as stodgy or low energy. I achieved both of these tasks by means of creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and germs developed for Martinsburg medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that examines the causes and effects of diseases, mainly the branch of medicine that deals with the clinical evaluation of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recall where I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be extremely literal with a design and to a point, this specific design approaches the company it serves rather literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more interesting, more focus grabbing and much more memorable.

logo design with a jumping eco-friendly frog designed for a family fun center in Martinsburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for physicians, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the company has the word springz in its name the obvious choice would have been to include a couple springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better enthusiastic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a hill, a path, a stream, and a tree - created for Martinsburg travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional journeys through the images they capture. The idea behind this logo composition was to use negative space to convey more than what was visible upon initial glance, which I think is quintessential of the majority of good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something the same to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Martinsburg logo design but also to illustrate the depth of her art and in the way that she views the world through the lens of her camera.

 Martinsburg logo style with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the customer, while he liked the concept, didn’t care for my choice of birds. This man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular type of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with friends and colleagues and family members as well as with people that they don’t actually know so as to get neutral assessments on the merit of a concept. Fortunately, he discussed it with his family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to design their logo understand how crucial a logo design is for their organization so they are way more vested in the end result. Every logo design project possesses it’s portion of obstacles, however the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Martinsburg publication publisher

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most vital part of a published book considering that it is ordinarily the first thing a person views in the book store. With regard to a publishing company, it’s the opportunity that they will ever have to spotlight their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it seems that in many instances one of the traits consumers tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was certainly a victory.

 Martinsburg logo style utilized for marketing as well as a tag layout for Vintage Situation includes an archaic typeface layout.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that seemed to be older cases. For this custom logo concept I tried to come up with a logo that possessed a fluid old style feel to it and could be utilized for anything from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo created for an orthodontist in Martinsburg, style consist of an arc with lines converging through it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most challenging and difficult logo jobs due to the fact that it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their advertising in the same way dental offices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo developed for a family members not-for-profit, the logo design features 4 personalities staggered in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or organization hopes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo that conveyed that they were about families without being overtly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain exactly how people ought to think or feel they don’t understand the goal of a logo. If people have to consider a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo design that describes itself will never have the opportunity to be comprehended.

Logo design created for a hair design workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo that related a sense of simplicity and connection for their new hair salon. I created a design that did not go the obvious course of crafting simply a stylized orchid but rather delivered a logo which implied a flower in the formation of a swirl blended into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a logo is usually the incorrect direction and in this case, the design ended up not being about the flower but alternately put the main focus on the emotion that they really wanted to forecast to their patrons.

Arabian horse logo layout developed for a steed cattle ranch that concentrates on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind brand concept customized to symbolize the unique physical traits of the Arabian type of equines. By having a distinctive head shape and higher tail posture, the Arabian is one of the very most easily recognizable horse breeds in the entire world.

Las Cafe logo design a small restaurant, layout contains a customized manuscript font which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small restaurant, style consists of a modified script font which hovers above a team of luxuriant lines and also dots.

Logo style for a software designer the style attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in many cases the substance supporting a logo design is just as important as how it brands the company it represents.

Advance logo layout developed for a Martinsburg indoor designer, layout function a collection of red circles that converge and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Martinsburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have actually been customized to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Martinsburg logo design assignment was undertaken for a management consultant that assists business professionals to become more effective at handling people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand items to other sports enthusiasts. I tailored their Martinsburg logo dsign along with an illustration that pulls in the attention of vehicles and sends an image that evokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo layout has actually an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually created for an Martinsburg regional farm it was in reality developed for an investments broker, and this particular brand was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce an identity that projects assurance, effectiveness, and wealth.
Logo design made for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script font style that is similar to a well-known sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to design a business logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung above their doors, and was highly visible and very legible from over a block away.