Acute Care 360 ImageCo, Martinsburg, West Virginia, WV,

ImageCo, Martinsburg, West Virginia, WV,

Evolv Design logo designed by ImageCo, Martinsburg, West Virginia, WV,

Red Panda Publishers logo designed by ImageCo, Martinsburg, West Virginia, WV,

Martinsburg, West Virginia, WV,

ImageCo, Martinsburg, West Virginia, WV,
ImageCo, Martinsburg, West Virginia, WV,

Mid Valley Pathology logo designed by ImageCo, Martinsburg, West Virginia, WV,

FSA OK logo designed by ImageCo, Martinsburg, West Virginia, WV,

Emerald Heights logo designed by ImageCo, Martinsburg, West Virginia, WV,

Club Sapphire logo designed by ImageCo, Martinsburg, West Virginia, WV,

Downtown Dogs logo designed by ImageCo, Martinsburg, West Virginia, WV,

School board logo designed by ImageCo, Martinsburg, West Virginia, WV,

Ferry Street Coffee Company logo designed by ImageCo, Martinsburg, West Virginia, WV,

Stoney Forensic logo designed by ImageCo, Martinsburg, West Virginia, WV,

Smart kernels logo designed by ImageCo, Martinsburg, West Virginia, WV,

POINTERS FOR FINDING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design firm presents a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you invest which is much more valuable than your money is.

PORTFOLIO

Some design firms talk a good game but in the end a designer can only be evaluated by the quality of their design work, if the work in their design portfolio doesn’t feature real life samples odds are they will never be able to produce a quality logo design.

VISION

A logo’s aim is to be recognized and be unforgettable, and it’s objective is to reflect your unique vision for your organization. If a logo designer is not focused on realizing your vision, the thing they are actually focused on is how fast they can get paid.

Martinsburg LOGO DESIGN​

For over 2 decades ImageCo has been helping entrepreneurs grow memorable brands. We have performed brand identity design work for ranchers, educational institutions, diamond miners, wedding singers, restaurants, retail stores, and practically every other kind of business concern you can envision. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every brand identity project as if it will be employed as an electrical sign. As a result of our sign first approach our identity designs can, and have been utilized in everything from fashion labels to neon signs. Our sign first technique insures that our logos are equally successful whether they are used in TV commercials or website apps, they are consistently recognizable, understood, and always remembered no matter of size or purpose.

American Made ★ Design

Something that really sets ImageCo apart from many of the design agencies that you probably have come across on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are brought on board to do, we perform in-house. Irrespective of the kind of design project we take on, logo design, web page, trade show exhibition, or retail sign, we do not, and never will job out our client’s projects to agencies based outside the USA. When you contact us at 1-855-IMAGECO the individual that answers the phone is ImageCo’s owner and designer, not an agent that increases the cost of your project and imposes the conditions of how my customers and I conduct business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Martinsburg organization understands that they need a logo, however few new business owners fully realize the pivotal role their logo will make in their becoming successful, or precisely why one logo functions far better than another. A logo has an instant and sustaining effect on the success of a company, go with the correct one and it will make the door swing and phone ring, choose the wrong one and it will be an obstacle and a hindrance for the longevity of an organization. The logos presented in the ImageCo portfolio help Martinsburg companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not need consideration, they can be grasped in merely a look.
  2. Scalability: from clothing labels to store signs a scalable logo design will remain legible and equally emotive at virtually any dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel exclusive, and they are suitable for the product or company they represent.
  5. Relevance: a company logo should be timeless and should feel equally relevant today, tomorrow, and twenty five years from today.

understanding branding

Brand – It is both a verb as well as a noun, it is an identifying mark as well as the act of marking something to make sure that it can be distinguished, its foundation originates from the mark burned onto animals. Today a brand symbolizes virtually anything with an intention, regardless of whether it be profit or politics, a brand is an inherent aspect of specifying the worth of a specific thing in the customer’s mind.

Branding – Is kind of like advertising and marketing’s attractive cousin, they are both from the same family, the difference being that advertising and marketing have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a calculated popularity competition targeted at a specific audience, it’s goal is to develop a mental image that the target market can connect to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When a person mentions the names Porsche or Corvette what we think about is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a car with 4 wheels that can carry us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and that is what makes people buy those products. Brand image is why people purchase specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you look back at the origin of a lot of branding companies you’ll discover that they are frequently rebranded marketing and advertising agencies. When somebody claims they are in advertising and marketing most people will likely have a preconceived notion about what they do. Yet when someone claims “I am in branding”… it simply sounds more attractive, probably it’s because most people do not know what it means to be in branding so it comes off as more mysterious and maybe even attractive.

Brand Identity – Is a comprehensive term that explains the visual elements of a product or agency that affect perceptions. This primarily includes the name, the logo, the product packaging, the colors utilized however can additionally include sound, lights, texture, signs, really anything that can be seen, felt or listened to become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that concentrates on a type of visual design which helps form the perception of a firm, a product or a company. Brand identity designers produce logo designs, signage designs, packaging, as well as collateral products such as cards, stationery, as well as pamphlets. Some visual designers also design websites and user interfaces. The essential role of a brand identity designer is to create the visual cues and a psychological tone with the goal of affecting activities, end results as well as assumptions.

select SIGNS & LOGOS

Retro logo design of a bicycle produced for a Martinsburg coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an old section of the town and wanted to cast a nostalgic atmosphere without appearing as monotonous or low energy. I accomplished both tasks by creating a trademark concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscope slide and germs created for Martinsburg clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the root causes and effects of diseases, mainly the branch of healthcare that deals with the clinical evaluation of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I recollect in which I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be overly literal with a design and to a point, this design approaches the company it serves rather literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more intriguing, more focus grabbing and even more memorable.

logo design with a jumping green frog developed for a family fun facility in Martinsburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the opportunity to work on.

Given that the title of the business features the word springz in its name the apparent choice would have been to integrate a some springs into the design but Cool Springz is a fun destination to go and spring doesn’t really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for promotion and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design featuring a group of birds, a mountain, a path, a stream, as well as a tree - created for Martinsburg travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area because travel photographers don’t shoot locations or things but instead communicate emotional experiences by means of the pictures they record. The idea behind this logo design was to utilize negative space to convey more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something comparable to this logo by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Martinsburg logo but also to show the depth to her work and in the way that she perceives the world through the lens of her camera.

 Martinsburg logo design with a seagull used for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I honestly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my client, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his aversion for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to share it with colleagues and family as well as with individuals that they don’t even know so as to get neutral viewpoints on the benefit of a design concept. Fortunately, he shared it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world given that the people that tend to hire an expert to create their business logo comprehend how important a logo design is for their company so they are much more invested in the result. Every logo project possesses it’s share of difficulties, but the largest obstacle is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Martinsburg book publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it really is the most essential part of a published book due to the fact that it is in most cases the initial thing a person sees in the book store. For a publishing company, it’s the opportunity they will likely ever have to advertise their product and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems that in many instances one of the traits people often tend to recollect the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline situated in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a sense of air travel and it was definitely a victory.

 Martinsburg logo design made use of for marketing as well as a tag style for Vintage Instance includes an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which looked to be much older cases. For this logo concept I strove to come up with a logo that offered a fluid vintage feel to it and could be utilized for everything from a website to an insignia on brand new cases that looked like they were from a different generation.

Logo created for an orthodontist in Martinsburg, style include an arc with lines intersecting via it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo jobs due to the fact that it appears that each and every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to small business advertising, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture explaining something they served, McDonalds would most likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a layout that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo includes 4 personalities staggered in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design that communicated that they were about families without being overtly corny about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe how individuals ought to think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo layout developed for a Martinsburg hair layout studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which carried a feeling of contentment and elegance for their new hair salon. I created a design that didn’t go the obvious course of designing simply a stylized orchid but rather delivered a logo which implied a flower in the formation of a swirl integrated in to the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating above the logo itself. The obvious path in designing a company logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but alternately placed the importance on the emotion that they really wanted to transmit to their clients.

Arabian horse logo layout created for a steed ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a distinct logo concept fashioned to exemplify the unique physical traits of the Arabian type of equines. With a different head form and very high tail carriage, the Arabian is one of the highly easily identifiable equine lineages in the world.

Las Cafe, A Martinsburg restaurant logo design a small dining establishment, style consists of a changed script font style which floats above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, design includes a modified manuscript font style which hovers above a group of luxuriant lines and dots.

Logo design for a software developer the style functions as well as legendary Martinsburg component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the substance behind a logo design is just as important as how it brands the organization it represents.

Advance logo design produced for a Martinsburgindoor designer, layout function a collection of red circles that converge and change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Martinsburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who prepares, investigates, collaborates, and oversees such tasks. Interior design is a diverse profession that involves conceptual development, space planning, location assessments, programming, study, communicating with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout done for Advanced Leadership Solutions in Martinsburg, the characters for letter V as well as A in center of words progressed have been modified to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Martinsburg logo design job was performed for a management specialist that assists business professionals to develop into more efficient at managing people, expectations, and profitability.

A Martinsburg business logo design including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting merchant that functions as a consignment company. Whether or not you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a spot to sell their previously owned items to other sports enthusiasts.

I tailored their Martinsburg logo design with an image which garners the attention of traffic and projects an image that wakens the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.

Logo style MQ farms, this Martinsburg company logo layout has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t actually created for an Martinsburg regional farm it was in reality created for a products broker, and this particular creative logo was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a brand mark that projected assurance, effectiveness, and opulence.

 Martinsburg Logo design for a nonprofit, Turning Factor Solutions - the logo layout function for externally encountering arrowhead and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without understanding where exactly the target is. Luckily, in this particular case, I nailed a bullseye with the 1st try.

Logo design developed for the use of a sign for the dining establishment (Brewgrrs), it is an elaborate manuscript typeface that is reminiscent of a famous Martinsburg sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to create a logo design which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Electrical sign design for Martinsburg restaurnat designed by Martinsburg Sign Shop
Martinsburg logo design and brand identity design for Martinsburg retailers
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,

Logo designed by ImageCo, Martinsburg, West Virginia, WV,

Logo designed by ImageCo, Martinsburg, West Virginia, WV,

Logo designed by ImageCo, Martinsburg, West Virginia, WV,

Logo designed by ImageCo, Martinsburg, West Virginia, WV,

Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,
Logo designed by ImageCo, Martinsburg, West Virginia, WV,