Acute Care 360 ImageCo, Morgantown, West Virginia, WV,

ImageCo, Morgantown, West Virginia, WV,

Evolv Design logo designed by ImageCo, Morgantown, West Virginia, WV,

Red Panda Publishers logo designed by ImageCo, Morgantown, West Virginia, WV,

Morgantown, West Virginia, WV,

ImageCo, Morgantown, West Virginia, WV,
ImageCo, Morgantown, West Virginia, WV,

Mid Valley Pathology logo designed by ImageCo, Morgantown, West Virginia, WV,

FSA OK logo designed by ImageCo, Morgantown, West Virginia, WV,

Emerald Heights logo designed by ImageCo, Morgantown, West Virginia, WV,

Club Sapphire logo designed by ImageCo, Morgantown, West Virginia, WV,

Downtown Dogs logo designed by ImageCo, Morgantown, West Virginia, WV,

School board logo designed by ImageCo, Morgantown, West Virginia, WV,

Ferry Street Coffee Company logo designed by ImageCo, Morgantown, West Virginia, WV,

Stoney Forensic logo designed by ImageCo, Morgantown, West Virginia, WV,

Smart kernels logo designed by ImageCo, Morgantown, West Virginia, WV,

TIPS FOR FINDING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so anytime a design company offers a money back guarantee try to bear in mind that they simply cannot reimburse the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some design firms talk a good game but inevitably a designer can only be judged from the quality of their portfolio, if the work in their portfolio does not contain actual examples chances are they will not be able to produce a premium logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s purpose is to echo your unique vision for your organization. If a designer is not focused on realizing your vision, the thing they are actually focused on is how quickly they can get paid.

Morgantown LOGO DESIGN​

For over 2 decades ImageCo has been helping business owners establish notable brands. We have done branding work for builders, schools, heart surgeons, party planners, diners, retailers, and practically every other kind of business concern you can think of. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every branding project as though it will be employed as an electric sign. Because of our sign first strategy our logo designs can, and have been utilized in everything from garment labels to electrical signs. Our sign first approach insures that our logo designs are equally effective whether they are used in television commercials or website applications, they are consistently recognizable, understood, and remembered regardless of size or use.

American Made ★ Design

Something that truly sets ImageCo apart from many of the design firms that you might possibly have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that each and every design project we are contracted to do, we perform in-house. Regardless of the kind of project we accept, logo design, business website, trade show banners, or electric sign, we do not, and never will farm out our client’s work to contractors located outside the USA. When you call us at 1-855-IMAGECO the party that picks up the phone is ImageCo’s owner and designer, not a broker that marks up the cost of your design project and dictates the terms of how you and I do business.

CHARACTERISTICS OF AN EFFECTIVE LOGO DESIGN

Every new Morgantown entrepreneur understands that they require a logo, however few start ups entirely grasp the essential role their logo can perform in their success, or why one logo works better than another. A company logo has a critical and sustaining impact on the prosperity of a company, go with the correct one and it can make the door swing and phone ring, select the incorrect one and it will be an obstacle and an impediment for the longevity of a business. The logos included in the ImageCo portfolio help Morgantown businesses succeed, they are effective in any given situation and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos do not need deliberation, they can be comprehended in just a glance.
  2. Scalability: from business cards to posters a scalable logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the product or company they represent.
  5. Relevance: a logo design should be timeless and will feel equally relevant today, tomorrow, and thirty years from now.

understand your brand

Brand – It’s both a verb as well as a noun, it is an identifying mark and also the act of denoting something to ensure that it can be recognized, its foundation comes from the mark burned onto animals. These days a brand signifies virtually anything with an intention, regardless if it be revenue or government agencies, a brand is an inherent aspect of specifying the value of something in the customer’s mind.

Branding – Is kind of like marketing and advertising’s sexy sister, they are each from the same family, the distinction being that marketing and advertising have to do with making a promise and branding’s objective is to deliver on that promise. Branding is also a strategic popularity contest aimed at a target audience, it’s objective is to create an image that the target market can relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody mentions the names Ferrari or Mustang what we think of is their brand image, it’s an image that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, beauty, of something dangerous and exotic . That is brand image and brand image is what makes people buy those products. Brand image is why individuals purchase most things, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Firms – If you reflect on the origin of most branding agencies you’ll find that they are quite often re-branded marketing and advertising companies. When someone says they are in advertising and marketing many people will likely have a preconceived notion about what they do. But when someone says “I’m in branding”… it just seems much more attractive, possibly it’s since most individuals don’t recognize what it indicates to be in branding so it comes off as mysterious and perhaps even sexy.

Brand Identity – Is an inclusive term that describes the visual elements of a product or agency that affect understandings. This mainly consists of the name, the logo design, the packaging, the different colors utilized however can additionally include audio, lights, texture, signs, actually anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that specializes in a type of visual design that helps shape the public image of a firm, a product or an organization. Brand identity designers produce logo designs, sign designs, product packaging, as well as collateral material such as cards, stationery, and sales brochures. Some identity designers also develop websites and also software interfaces. The necessary duty of a brand identity designer is to establish the visual cues and a psychological tone with the goal of influencing actions, end results as well as understandings.

select SIGNS & LOGOS

Retro logo layout of a bicycle produced for a Morgantown coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and cafe were actually opening up in an older section of the town and hoped to project a nostalgic feel without coming across as uninteresting or low energy. I achieved each of the jobs via developing a logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide as well as bacteria created for Morgantown medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and consequences of diseases, mainly the branch of medicine that works with the clinical evaluation of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology custom logo design I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I try not to be overly literal with a concept and to a point, this design approaches the company it serves very literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and even more meaningful.

logo style with a jumping green frog designed for a family enjoyable center in Morgantown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for physicians, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, and also a tree - designed for Morgantown travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche area due to the fact that travel photographers tend not to shoot locations or things but rather reveal emotional journeys by means of the images they capture. The thought behind this logo composition was to make use of negative space to communicate more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes tell whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with just words. I attempted to do something much the same to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Morgantown logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Morgantown logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific kind of sea bird.

When I turn a design over to a client I encourage them to share it with colleagues and family members as well as with people that they don’t actually know so as to get objective assessments on the value of a concept. Fortunately, he shared it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he went with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to create their logo comprehend how essential a logo design is for their company so they are way more vested in the outcome. Every logo design job possesses it’s portion of hurdles, but the most significant challenge is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Morgantown book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, but it really is the most important part of a published book due to the fact that it is in most cases the initial thing a person views in the bookstore. Concerning a publishing company, it’s the optimal opportunity they will likely ever have to promote their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many instances one of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline based in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was certainly a winner.

 Morgantown logo layout made use of for advertising and a tag layout for Vintage Instance includes an old-fashioned font style style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be antique cases. For this logo concept I attempted to come up with a logo that provided a fluid retro feel to it and could easily be used for anything from a web site to a label on brand new cases that appeared like they were from a different point in time.

Logo design created for an orthodontist in Morgantown, design consist of an arc with lines converging through it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo design projects because it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the very same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would likely contain an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really enjoy doing dental care logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design includes 4 personalities staggered in height to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the families in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how people should think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be instantly comprehended and a logo that describes itself won’t have the opportunity to be comprehended.

Logo layout created for a Morgantown hair design studio including a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which projected a spirit of relaxation and elegance for their new hair studio. I came up with a concept which did not go the obvious path of crafting merely a stylized orchid but alternatively crafted a logo design which suggested a flower in the formation of a swirl incorporated into the letter O in the name and by placing emphasis on the logo design with the figure of a hummingbird floating above the logo itself. The obvious path in creating a business logo is more often than not the wrong path and in this case, the design ended up not being about the flower but alternately placed the main focus on the emotion that they wanted to project to their clients.

Arabian equine logo design produced for a steed ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct creative logo concept fashioned to embody the unique physical traits of the Arabian pedigree of equines. By having an identifiable head shape and very high tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the world.

Las Cafe, A Morgantown Coffee shop logo design a tiny restaurant, design includes a changed script font which hovers over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little dining establishment, design contains a changed script typeface which floats over a group of luxuriant lines and also dots.

Logo layout for a software application programmer the style functions and renowned Morgantown component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. However it meant something to the owner of the company and in many cases the symbolism behind a company logo is just as important as how it brands the company it stands for.

Evolve logo design produced for a Morgantownindoor developer, style function a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Morgantown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who arranges, investigates, collaborates, and oversees such ventures. Interior design is a diverse profession that involves conceptual development, area planning, site assessments, programming, research, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Morgantown, the characters for letter V and A in middle of words progressed have been changed to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Morgantown logo design assignment was performed for a management expert that enables business leaders to develop into more successful at handling people, expectations, and profitability.

A Morgantown business logo style including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting fans the founders of On the Fly realized the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of interests, a place to sell their secondhand products to other sports enthusiasts.

I created their Morgantown business logo design with a graphic that garners the attention of traffic and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo style MQ ranches, this Morgantown company logo style has an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand idea wasn’t actually developed for an Morgantown area farm it was in reality devised for an investments broker, and this particular logo design was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to develop an identity that projected assurance, effectiveness, and prosperity.

 Morgantown Logo design for a not-for-profit, Transforming Factor Solutions - the logo design attribute for outwardly encountering arrow as well as the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Fortunately, in this case, I nailed a bullseye with the very first go.

Logo design developed for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a famous Morgantown sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to design a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Electrical sign design for Morgantown restaurnat designed by Morgantown Sign Shop
Morgantown logo design and brand identity design for Morgantown commercial businesses
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,

Logo designed by ImageCo, Morgantown, West Virginia, WV,

Logo designed by ImageCo, Morgantown, West Virginia, WV,

Logo designed by ImageCo, Morgantown, West Virginia, WV,

Logo designed by ImageCo, Morgantown, West Virginia, WV,

Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,
Logo designed by ImageCo, Morgantown, West Virginia, WV,