Acute Care 360 ImageCo, Parkersburg, West Virginia, WV,

ImageCo, Parkersburg, West Virginia, WV,

Evolv Design logo designed by ImageCo, Parkersburg, West Virginia, WV,

Red Panda Publishers logo designed by ImageCo, Parkersburg, West Virginia, WV,

Parkersburg, West Virginia, WV,

ImageCo, Parkersburg, West Virginia, WV,
ImageCo, Parkersburg, West Virginia, WV,

Mid Valley Pathology logo designed by ImageCo, Parkersburg, West Virginia, WV,

FSA OK logo designed by ImageCo, Parkersburg, West Virginia, WV,

Emerald Heights logo designed by ImageCo, Parkersburg, West Virginia, WV,

Club Sapphire logo designed by ImageCo, Parkersburg, West Virginia, WV,

Downtown Dogs logo designed by ImageCo, Parkersburg, West Virginia, WV,

School board logo designed by ImageCo, Parkersburg, West Virginia, WV,

Ferry Street Coffee Company logo designed by ImageCo, Parkersburg, West Virginia, WV,

Stoney Forensic logo designed by ImageCo, Parkersburg, West Virginia, WV,

Smart kernels logo designed by ImageCo, Parkersburg, West Virginia, WV,

TIPS ON SELECTING THE RIGHT LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so whenever a design company presents a money back guarantee try to bear in mind that they simply cannot refund the amount of time you commit which is much more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but ultimately a design firm can only be determined by the quality of their design work, if the work in their design portfolio doesn’t contain actual samples odds are they will not be able to deliver a top quality logo design.

VISION

A logo’s goal is to be recognized and be unforgettable, and it’s goal is to mirror your personal vision for your company. If a designer is not focused on actualizing your vision, the thing they are really focused on is how fast they will get paid.

Parkersburg LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners grow memorable brands. We’ve undertaken branding work for ranchers, colleges, diamond miners, party planners, diners, retail stores, and virtually every other kind of business you can envision. What makes ImageCo unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we approach every branding project as if it will be used as an electric sign. Because of our sign first strategy our identity designs can, and have been employed in everything from fashion labels to billboards. Our sign first approach insures that our logos are just as successful whether they are used in television commercials or web apps, they are consistently identifiable, understood, and remembered regardless of size or application.

American Made ★ Design

The one difference which truly sets ImageCo apart from many of the design agencies that you may have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are enlisted to do, we do in-house. No matter the kind of design project we accept, business logo, web site, trade show display, or commercial sign, we do not, and never will job out our customer’s work to organizations located outside the US. When you call us at 1-855-IMAGECO the person that answers the phone is ImageCo’s owner and designer, not a middleman that marks up the price of your design project and imposes the terms of how you and I do business.

QUALITIES OF A POWERFUL LOGO DESIGN

It’s likely that every new Parkersburg entrepreneur understands that they require a logo, but few start-ups entirely recognize the vital role their business logo can perform in their success, or precisely why one business logo functions far better than another. A business logo has an instant and long term effect on the success of a company, go with the correct one and it can make the door swing and phone ring, go with the wrong one and it will be a barrier and an impediment for the life span of an organization. The logos featured in the ImageCo portfolio help Parkersburg companies succeed, they are effective in any given situation and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logos don’t need scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to store signs a scalable business logo will stay legible and equally emotive at any scale.
  3. Versatility: logos which work on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the item or business they represent.
  5. Relevance: a company logo must be timeless and should feel equally relevant today, tomorrow, and forty years from today.

understand your brand

Brand – It’s a verb and also a noun, it’s an identifying mark and also the act of marking something to ensure that it can be identified, its genesis comes from the mark branded onto animals. Today a brand symbolizes practically anything with an intention, regardless if it be revenue or political parties, a brand is an intrinsic aspect of specifying the value of something in the consumer’s mind.

Branding – Is kind of like marketing and advertising’s attractive cousin, they are both from the same family, the difference being that advertising and marketing are about making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target market, it’s goal is to produce an image that the audience can relate to.

Brand Image – An image planted and cultivated by advertising and marketing as well as identity design. When someone says the names Porsche or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of speed, beauty, of something dangerous and sexy . That is brand image and brand image is what makes people purchase those brands. Brand image is why people acquire specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Agencies – If you look back at the beginning of many branding firms you’ll discover that they are quite often re-branded marketing and advertising companies. When someone claims they are in advertising most individuals will likely have a preconceived notion about what they do. But when a person says “I’m in branding”… it just sounds more attractive, possibly it’s since lots of people do not recognize what it indicates to be in branding so it comes off as more mysterious and kind of sexy.

Brand Identity – Is an inclusive term that defines the visual aspects of a product or business that affect understandings. This largely consists of the name, the logo design, the packaging, the colors utilized yet can likewise consist of sound, lights, texture, signs, actually anything that can be seen, felt or heard become part of a brand identity.

Brand Identity Designers
– A brand identity designer is a designer that concentrates on a type of visual design which helps form the image of a firm, a product or a company. Brand identity designers develop logo designs, sign designs, packaging, and collateral products such as cards, stationery, and sales brochures. Some visual designers also design web sites and also user interfaces. The essential role of a brand identity designer is to develop the visual cues as well as an emotional tone with the objective of affecting actions, end results and also perceptions.

Featured signs/logos

Retro logo layout of a bike produced for a Parkersburg coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were launching in an old part of the community and wished to project an old-fashioned atmosphere without coming across as stodgy or low energy. I fulfilled the two tasks via developing a company logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo style with a microscopic lense slide and germs made for Parkersburg medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the triggers and outcomes of diseases, mainly the field of healthcare which deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Typically I try not to be extremely literal with a design and to a point, this design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more attention grabbing and a lot more memorable.

logo layout with a jumping eco-friendly frog designed for a family members enjoyable center in Parkersburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to include a handful of springs into the design but Cool Springz is a fun place to go and spring doesn’t actually resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - designed for Parkersburg travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but instead reveal emotional journeys through the images they record. The thought behind this logo design was to use negative space to reveal more than what was visible upon initial glance, which I think is representative of most good photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with just words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Parkersburg logo design but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Parkersburg logo layout with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I seriously relish and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the customer, even though he liked the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his scorn for this particular variety of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with friends and family as well as with folks that they don’t even know so as to get unprejudiced point of views on the value of a concept. Fortunately, he talked about it with his whole family and they really loved the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a strange animal in the design world given that the people that tend to hire a professional to create their logo recognize how essential a logo is for their business so they are much more invested in the result. Every logo design project has it’s allotment of hurdles, but the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Parkersburg book author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most necessary part of a published book since it is often the initial thing a person views in the book store. With regard to a publisher, it’s the absolute best opportunity they will ever get to publicize their label and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many instances 1 of the aspects consumers usually tend to remember the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their custom logo didn’t ground them. The bookend A’s in their name lent itself well to conferring a sense of airline flight and it was definitely a winner.

 Parkersburg logo layout used for advertising and marketing and also a tag design for Vintage Situation features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which seemed to be antique cases. For this logo concept I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be used for everything from a web page to an insignia on brand new cases that appeared like they were from a different point in time.

Logo design produced for an orthodontist in Parkersburg, design include an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logo designs can be one of the most difficult logo projects because it appears that almost every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the same way dental offices do every one of their logo designs would be a picture explaining something they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo includes 4 personalities staggered in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design that communicated that they were about families without being overtly corny about it. The goal of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain specifically how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo style produced for a Parkersburg hair design workshop featuring a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed a spirit of tranquility and elegance for their new hair studio. I created a design which did not go the obvious path of crafting just a stylized orchid but rather designed a company logo that suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by placing attention on the concept with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a logo design is oftentimes the incorrect course and in this case, the design ended up not being about the flower but alternately placed the attention on the perception that they wanted to transmit to their customers.

Arabian steed logo style produced for a horse ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logo design tailored to illustrate the unique physical traits of the Arabian breed of horses. With a distinctive head shape and higher tail carriage, the Arabian is one of the highly quite easily recognizable equine types in the world.

Las Cafe, A Parkersburg restaurant logo style a small dining establishment, design includes a customized manuscript font style which floats over a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a tiny restaurant, layout includes a changed manuscript font style which hovers over a group of ornate lines and dots.

Logo style for a software application developer the design features and renowned Parkersburg aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and disk management. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the meaning behind a business logo is equally as important as how it brands the organization it stands for.

Evolve logo design created for a Parkersburginterior developer, design attribute a series of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Parkersburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, explores, collaborates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site inspections, programming, research, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Parkersburg, the characters for letter V as well as A in center of the word advanced have been modified to connect straight right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Parkersburg logo design job was done for a leadership coach that helps business leaders to develop into more effective at overseeing people, expectations, and profitability.

A Parkersburg business logo style including a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that operates as a consignment business. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of interests, a location to market their secondhand goods to other sports enthusiasts.

I designed their Parkersburg logo design with an image that garners the interest of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages forty five mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.

Logo design MQ ranches, this Parkersburg company logo style has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t actually designed for an Parkersburg area farm it was actually designed for a products broker, and this particular company was one of several which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to make a image that projected self-assurance, success, and luxury.

 Parkersburg Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for externally dealing with arrowhead and the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to investigate any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where the target is. Fortunately, in this particular case, I struck a bullseye with the 1st try.

Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a popular Parkersburg sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project in which I worked directly with the owner to design a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.

commercial branding projects

Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Electrical sign design for Parkersburg restaurnat designed by Parkersburg Sign Business
Parkersburg logo design and brand identity design for Parkersburg retailers
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,

Logo designed by ImageCo, Parkersburg, West Virginia, WV,

Logo designed by ImageCo, Parkersburg, West Virginia, WV,

Logo designed by ImageCo, Parkersburg, West Virginia, WV,

Logo designed by ImageCo, Parkersburg, West Virginia, WV,

Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,
Logo designed by ImageCo, Parkersburg, West Virginia, WV,