Parkersburg Logo Design

Nearly every new Parkersburg company understands that they require a logo, but few entrepreneurs fully grasp the key role their company logo will play in their financial success, or exactly why one logo design performs better than another. A logo design has an immediate and long term effect on the success of a company, pick the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization. The logos featured in the ImageCo portfolio help Parkersburg businesses succeed, they are effective in any given situation and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be understood in just a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will be legible and just as emotive at every dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and 20 years from today.

Retro logo layout of a bike developed for a Parkersburg coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were opening in an old section of the city and wanted to project a retro tone without coming across as stodgy or low energy. I accomplished the two jobs by developing a trademark design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a timeless business image.

clinical logo layout with a microscope slide as well as bacteria made for Parkersburg clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which examines the triggers and effects of diseases, especially the field of medicine which deals with the laboratory examination of specimens of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more appealing, more interest grabbing and even more meaningful.

logo style with a jumping green frog made for a family members fun center in Parkersburg.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the name of the business features the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a hill, a path, a stream, as well as a tree - designed for Parkersburg travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche sector because travel photographers tend not to capture places or things but instead project emotional journeys through the photos they record. The thought behind this logo design was to use negative space to communicate more than what was visible upon first view, which I think is representative of almost all good photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness that can’t be revealed with just words. I made an effort to do something much the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Parkersburg logo but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 Parkersburg logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I genuinely savor and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my client, even though he loved the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this particular type of sea bird.

When I turn a design over to a customer I encourage them to share it with friends and family members as well as with other people that they don’t actually know so as to get unprejudiced viewpoints on the merit of a concept. Fortunately, he shared it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that tend to hire a professional to design their logo design realize how essential a logo is for their company so they are way more vested in the end result. Every logo job has it’s allotment of difficulties, however the most significant challenge is identifying that sweet spot in a design that operates really well at the task it’s required to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Parkersburg publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it really is the most vital part of a published book since it is usually the initial thing a person views in the book shop. With regard to a publisher, it’s the best opportunity they will likely ever have to promote their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars changed to imply they are wings.

Air LA | Logo Design

Airlines come and go but it looks like that in many instances one of the items individuals often tend to remember the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service based in LA and while I’m not certain it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of air travel and it was undoubtedly a success.

 Parkersburg logo design utilized for advertising and also a tag style for Vintage Case features an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be antique cases. For this business logo concept I tried to come up with a logo that had a fluid old-fashioned feel to it and could be used for anything from a website to an insignia on brand new cases that appeared like they were from a different generation.

Logo created for an orthodontist in Parkersburg, style consist of an arc with lines intersecting through it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design jobs considering that it seems that almost every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the same way dental practitioners do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies dentistry or a certain field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo features 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being overtly corny about it. The goal of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to explain precisely how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo that explains itself will never have the opportunity to be comprehended.

Logo design created for a hair style studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which communicated an atmosphere of relaxation and connection for their new hair salon. I created a design which didn’t go the obvious path of making merely a stylized orchid but rather created a business logo that suggested a flower in the formation of a swirl featured into the letter O in the name and by putting emphasis on the logo design with the silhouette of a hummingbird hovering over the logo itself. The obvious path in designing a logo design is usually the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the emphasis on the feeling that they really wanted to forecast to their patrons.

Arabian equine logo style developed for a steed cattle ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo concept styled to exemplify the unique physical traits of the Arabian pedigree of horses. With an unique head shape and higher tail posture, the Arabian is one of the most immediately recognizable horse types in the whole world.

Las Coffee shop logo design a small dining establishment, layout consists of a customized script font which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a small restaurant, layout consists of a customized manuscript font which floats above a group of elaborate lines as well as dots.

Logo layout for a software designer the design features and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. However, it intimated something to the owner of the business and in many cases the symbolism supporting a logo design is just as important as how it serves the organization it represents.

Evolve logo design developed for a Parkersburg indoor designer, layout feature a series of red circles that intersect and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Parkersburg interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location evaluations, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo design done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of words advanced have actually been modified to connect straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Parkersburg logo design project was carried out for a leadership guide that enables business professionals to become more successful at managing people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a spot to sell their used goods to other sports enthusiasts. I designed their Parkersburg logo dsign with a graphic which garners the attention of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really composed for an Parkersburg area farm it was really created for a products broker, and this company logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a graphic that projected self-assurance, effectiveness, and wealth.
Logo created for making use of a sign for the dining establishment (Brewgrrs), it is a luxuriant script font that is similar to a well-known sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to produce a logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.