Wisconsin Logo Design
Every new Wisconsin business understands that they are in need of a logo, however few new business owners thoroughly realize the crucial role their organization logo will perform in their becoming successful, or precisely why one logo performs far better than another. A logo has an immediate and sustaining effect on the success of a company, pick the correct one and it will make the door swing and cash register ring, select the incorrect one and it will be a barrier and a hindrance for the longevity of a company.
The logos included in the ImageCo portfolio help Wisconsin businesses succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these five traits in common.
- Simplicity: simple logos do not require deliberation, they can be realized in just a glimpse.
- Scalability: from business cards to signboards a scalable logo design will continue to be legible and equally emotive at any size.
- Versatility: logos that function on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
- Suitability: they are appropriate, they are personal, and they are suitable for the business they represent.
- Relevance: a logo design must be timeless and should feel relevant today, tomorrow, and thirty years from today.
Logo PORTFOLIO Volume 1
Ferry Street Coffee Company | Logo Design | Retail Branding
This budding coffee roaster and coffee shop were launching in an old section of the town and hoped to visualize a nostalgic atmosphere without coming across as stodgy or low energy. I accomplished both of these jobs by designing a business logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline that studies the root causes and outcomes of diseases, mainly the branch of healthcare that works with the clinical assessment of specimens of body tissue for diagnostic or forensic purposes.
The Mid-Valley Pathology custom logo design I came up with is the only instance I recall where I was able to integrate a bacteria-laden microscope slide within a logo design.
Generally I attempt not to be excessively literal with a design and to a degree, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and even more meaningful.
Cool Springs | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a very cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for doctors, dental professionals, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.
Given that the full name of the company features the word springz in its name the obvious choice would have been to incorporate a some springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better lively high energy feeling.
In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field because travel photographers don’t shoot places or things but rather convey emotional journeys by means of the photos they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first glance, which I think is quintessential of the majority of professional photographers in that they oftentimes share whole stories through their photography.
It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something similar to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable Wisconsin logo but also to show the depth to her art and in the way that she perceives the world through the lens of her camera.
Coastal Wireless | Logo Design The lion’s share of custom logo design projects that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the character A but the customer, even though he liked the concept, didn’t care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his scorn for this specific kind of sea bird. When I turn a design over to a client I encourage all of them to share it with friends and colleagues and family as well as with people that they don’t actually know so as to get impartial opinions on the worthiness of a design. Fortunately, he shared it with his family and they really loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept. Logos are a weird creature in the design world because the people that are inclined to hire a professional to design their business logo comprehend how important a logo design is for their organization so they are much more invested in the final result. Every logo job possesses it’s portion of challenges, but the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a slender slice of real estate to work with, but it really is the most critical part of a published book given that it is ordinarily the very first thing a person sees in the book shop. Regarding a publisher, it’s the best opportunity that they will likely ever have to spotlight their label and get their logo design in front of the people that purchase actual books.
This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.
Air LA | Logo Design
Airlines come and depart yet it seems that in many occurrences 1 of the things folks usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company based in LA and although I’m not certain it actually “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was certainly a victory.
Vintage Case | Logo Design
Vintage case focused in brand-new cases for musical instruments, that appeared to be vintage cases. For this brand design I tried to come up with a logo that had a fluid retro feel to it and could easily be used for every thing from a website to a label on brand new cases that appeared like they were from a different generation.
Kujak Orthodontics | Logo Design | Sign Design
Dental care business logos can easily be one of the most challenging and difficult logo design jobs because it appears that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their branding in the exact same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely contain an image of a potato and a cow.
I understand the thinking behind including an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.
I really really love doing dentistry logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.
Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be representative of the love that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and never hit the viewer on the head with what the business or institution wants to communicate.
The McNally Foundation’s name presented a distinct opportunity to do a logo that conveyed that they were about families without being openly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe specifically how people should think or feel they don’t understand the goal of a logo. If you have to ponder a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the chance to be comprehended.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios needed a company logo which carried a spirit of contentment and elegance for their new hair studio. I came up with a design which did not go the obvious course of creating merely a stylized orchid but rather delivered a company logo which suggested an orchid in the formation of a swirl blended into the letter O in the name and by placing emphasis on the logo design using the figure of a hummingbird floating over the logo itself. The obvious path in creating a logo is frequently the incorrect course and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the emotion that they wanted to forecast to their customers.
Dazzo Arabians | Logo Design
ImageCo developed a distinct brand design customized to manifest the unique physical traits of the Arabian type of equines. With a distinctive head shape and higher tail posture, the Arabian is one of the most easily recognizable horse types in the entire world.
Las Cafe | Logo Design | Restaurant Branding
Las Coffee shop logo design a little dining establishment, style includes a customized script font which hovers above a team of elaborate lines and also dots.
Smart Kernels | Logo Design
A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.
The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the owner of the business and in many cases the significance supporting a logo is just as important as how it serves the business it stands for.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, coordinates, and oversees such tasks. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location inspections, programming, research, communicating with the stakeholders of a project, construction supervision, and execution of the design.
Advanced Leadership Solutions | Logo Design | Website Design
This Wisconsin logo design project was done for a management coach that enables business professionals to become more efficient at handling people, expectations, and productivity.
On The Fly | Logo Design | Retail Branding
With companies such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was ready for an outdoor sporting merchant that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a venue for outdoor sports enthusiasts with all sorts of interests, a location to sell off their previously owned goods to other sports enthusiasts.
I tailored their Wisconsin logo design design using a graphic which garners the interest of vehicles and projects an image that arouses the passion of the outdoors. With visitor traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and serene habitat.
MQ Farms | Logo Design | Branding
The MQ farms brand idea wasn’t actually developed for an Wisconsin farm it was in reality devised for a commodities broker, and this brand was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design a brand mark that projected esteem, success, and opulence.
Turning Point Foundation | Logo Design
The Turning Point Foundation was entirely open to what kind of logo design they desired, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of realizing where exactly the target is. Thankfully, in this case, I struck a bullseye with the very first shot.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I have crafted loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the owner to create a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.