Wisconsin Logo Design
Each and every new Wisconsin company knows they require a logo, however few new business owners fully recognize the key role their logo design will perform in their becoming successful, or the reason that one business logo functions far better than another. A logo design has an instant and sustaining impact on the viability of a company, go with the right one and it can make the door swing and cash register ring, go with the wrong one and it can be a barrier and an impediment for the longevity of an organization.
The logos included in the ImageCo portfolio help Wisconsin companies prosper, they are effective in any given scenario and the main reason they are so effective is because they all have these five features in common.
- Simplicity: simple logos don’t require deliberation, they can be grasped in just a glance.
- Scalability: from labels to posters a scalable logo will be legible and just as emotive at virtually any size.
- Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
- Suitability: they are appropriate, they are unique, and they are suitable for the company they stand for.
- Relevance: a company logo should be enduring and will feel as relevant today, tomorrow, and twenty years from today.
Ferry Street Coffee Company | Logo Design | Retail Branding
This start-up coffee roaster and coffeehouse were opening up in an old part of the city and hoped to project an old-fashioned vibe without coming across as uninteresting or low energy. I fulfilled the two jobs by means of creating a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.
Mid-Valley Pathology | Logo Design
Pathology is the scientific discipline which studies the root causes and consequences of diseases, especially the field of healthcare which deals with the clinical examination of samplings of body cellular material for diagnostic or forensic purposes.
The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide right into a logo design.
Generally I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves rather literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and even more memorable.
Cool Springz | Logo Design | Retail Branding
The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve produced dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever had the privilege to work on.
Given that the name of the company features the word springz in its name the clear choice would have been to feature a couple springs into the design but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more dynamic high energy feeling.
In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.
Travel Don’t Wander | Logo Design | Website Design
Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot places or things but rather reveal emotional journeys through the images they record. The thought behind this logo concept was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of good photographers in that they oftentimes share entire stories through their photography.
It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be communicated with just words. I made an effort to do something comparable to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable Wisconsin logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.
Coastal Wireless | Logo Design The lion’s share of logo design jobs that I take on I seriously enjoy and the Coastal Wireless assignment was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, even though he loved the concept, really did not care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this specific type of sea bird. When I turn a concept over to a customer I encourage them to talk about it with friends and family members as well as with folks that they don’t actually know so as to get unprejudiced assessments on the value of a design. Fortunately, he talked about it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept. Business logos are a weird creature in the design world because the people that tend to hire an expert to design their logo realize how essential a logo design is for their organization so they are way more vested in the final result. Every logo job has it’s share of challenges, but the most significant obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.
Red Panda Publishers | Logo Design
The book spine is a cramped parcel of real estate to work with, but it really is the most important part of a printed book since it is often the primary thing a person sees in the bookstore. With regard to a publishing company, it’s the absolute best opportunity that they will likely ever have to spotlight their label and get their logo design in front of the people that shop for actual books.
This three color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.
Air LA | Logo Design
Airlines arrive and go however it seems that in many cases 1 of the aspects individuals tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company based in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their title lent itself well to affording a feeling of airline flight and it was definitely a winner.
Vintage Case | Logo Design
Vintage case specialized in new cases for music instruments, which looked to be vintage cases. For this business logo concept I strove to come up with a logo that possessed a fluid nostalgic feel to it and could easily be used for everything from a website to a label on brand new cases that looked like they were from another era.
Kujak Orthodontics | Logo Design | Sign Design
Dental logos can easily be one of the most challenging logo design jobs due to the fact that it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden careers when it comes to company advertising, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would probably have a picture of a potato and a cow.
I recognize the thinking behind adding an illustration of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.
I really enjoy doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.
Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the customer the only smile that was evident was really the smile on Dr. Kujak’s face.
William McNally | Logo Design | Branding
The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to convey.
The McNally Foundation’s name presented a unique opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo design to explain specifically how people should think or feel they don’t understand the purpose of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself will never have the likelihood to be understood.
Wild Orchid Studio | Logo Design Project
Wild Orchid Studios wanted a logo which projected a sense of relaxation and connection for their new hair salon. I came up with a design that didn’t go the obvious course of creating merely a stylized orchid but instead delivered a business logo which implied an orchid in the formation of a swirl integrated in to the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a company logo is usually the incorrect direction and in this case, the design ended up not being about the flower but alternately laid the attention on the emotion that they wanted to project to their customers.
Dazzo Arabians | Logo Design
ImageCo crafted a unique business logo concept tailored to manifest the unique physical traits of the Arabian breed of equines. By having a distinctive head form and very high tail carriage, the Arabian is one of the very most easily identifiable horse lineages in the world.
Las Cafe | Logo Design | Restaurant Branding
Las Cafe logo layout a little restaurant, style includes a customized manuscript font which hovers above a team of elaborate lines and also dots.
Smart Kernels | Logo Design
A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a connection in between the software and computer hardware.
The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the company and in quite a few cases the substance behind a company logo is equally as important as how it brands the organization it represents.
Evolv Interior Design | Logo Design | Branding
Evolv Design is a Wisconsin, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, collaborates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, space planning, site evaluations, programming, study, communicating with the stakeholders of a project, construction management, and execution of the design.
Advanced Leadership Solutions | Logo Design | Website Design
On The Fly | Logo Design | Retail Branding
MQ Farms | Logo Design | Branding
The MQ farms brand design wasn’t actually created for an Wisconsin, Wisconsin area farm it was in reality devised for an investments broker, and this creative logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to produce a graphic that projects trust, financial success, and wealth.
Turning Point Foundation | Logo Design
The Turning Point Foundation was completely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of knowing where exactly the target is. Thankfully, in this particular instance, I struck a bullseye with the first try.
Brewgrrs Restaurant | Logo Design | Restaurant Branding
I’ve created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking where I worked closely with the business owner to develop a logo design that worked extremely well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very legible from over a block away.
