Wisconsin Logo Design

Virtually every new Wisconsin venture knows they are in need of a logo, but few new business owners thoroughly grasp the crucial role their company logo can make in their success, or why one business logo works far better than another. A company logo has an instant and sustaining impact on the growth of a business, pick the right one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and a hindrance for the life of a company.

The logos featured in the ImageCo portfolio help Wisconsin businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be understood in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they represent.
  5. Relevance: a logo design should be lasting and will feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Wisconsin coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company

This startup coffee roaster and coffeehouse were opening up in an old part of the community and wished to visualize a retro tone without appearing as uninteresting or low energy. I achieved each of the tasks by means of designing a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and also germs developed for Wisconsin medical center.

Mid-Valley Pathology | Logo Design Project

Pathology is the science which investigates the root causes and effects of diseases, mainly the branch of medicine which deals with the clinical evaluation of samplings of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recall where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Normally I try not to be overly literal with a concept and to a point, this specific design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more intriguing, more focus grabbing and a lot more memorable.

logo layout with a leaping eco-friendly frog created for a family enjoyable center in Wisconsin.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a group of birds, a mountain, a path, a stream, and a tree - developed for Wisconsin travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty niche field of photography and I think it is a niche speciality because travel photographers tend not to shoot places or things but instead communicate emotional journeys through the photos they record. The thought behind this logo concept was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of almost all good photographers in that they oftentimes share entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something very similar to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Wisconsin logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Wisconsin logo design with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design Project

The bulk of logo design projects that I take on I truly savor and the Coastal Wireless project was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, even though he loved the concept, really did not care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and colleagues and family as well as with folks that they don’t even know so as to get impartial opinions on the merit of a design. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a weird creature in the design world because the people that tend to hire a professional to create their logo design understand how important a logo is for their organization so they are much more vested in the end result. Every logo design project has it’s share of difficulties, but the biggest obstacle is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Wisconsin book author

Red Panda Publishers | Logo Design Project

The book spine is a thin parcel of real estate to work with, nevertheless it is the most necessary part of a printed book given that it is in most cases the first thing a person sees in the book shop. With regard to a publishing company, it’s the absolute best opportunity they will ever get to publicize their product and get their logo design in front of the individuals that purchase actual books. This three color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design Project

Airlines come and depart yet it looks like that in many occurrences 1 of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a sense of flight and it was surely a victory.

 Wisconsin logo layout utilized for advertising and marketing as well as a label style for Vintage Situation includes an antiquated font layout.

Vintage Case | Logo Design Project

Vintage case specialized in brand new cases for music instruments, which appeared to be older cases. For this brand design I attempted to come up with a logo that provided a fluid old-fashioned feel to it and could be used for anything from a website to a label on brand new cases that looked like they were from a different era.

Logo created for an orthodontist in Wisconsin, style consist of an arc with lines intersecting via it to imply steel braces.

Kujak Orthodontics | Logo Design Project

Dentistry logo designs can be one of the most difficult logo jobs considering that it seems that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the same way dental practitioners do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind including an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession. I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on. Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.
William McNally logo made for a family nonprofit, the logo design features 4 personalities staggered in height to represent a family unit with in the layout.

William McNally | Logo Design Project

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or institution hopes to relate. The McNally Foundation’s name offered a unique opportunity to do a logo design that communicated that they were about families without being overtly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how people should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself will never have the opportunity to be understood.
Logo design produced for a hair design studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which related a spirit of contentment and class for their new hair salon. I created a design that didn’t go the obvious route of making simply a stylized orchid but instead delivered a company logo that implied a flower in the formation of a swirl blended in to the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird floating above the logo itself. The obvious path in creating a business logo is generally the wrong course and in this case, the design ended up not being about the orchid but alternately placed the focus on the perception that they wanted to project to their customers.
Arabian equine logo style developed for an equine cattle ranch that concentrates on breeding Arabian program horses.

Dazzo Arabians | Logo Design Project

ImageCo created a unique custom logo design customized to illustrate the unique physical traits of the Arabian kind of equines. With an unique head form and very high tail posture, the Arabian is one of the very most immediately identifiable equine lineages in the world.
Las Cafe logo style a tiny dining establishment, style contains a customized manuscript typeface which hovers over a team of luxuriant lines and dots.

Las Cafe | Logo Design Project

Las Cafe logo style a little restaurant, layout includes a changed script font style which floats above a group of elaborate lines and dots.

Logo style for a software program designer the design features and also renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it symbolized something to the owner of the company and in quite a few cases the significance supporting a company logo is equally as important as how it brands the organization it stands for.

Develop logo design produced for a Wisconsin interior designer, design function a collection of red circles that intersect as well as replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design Project

Evolv Design is a Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, investigates, collaborates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, location examinations, programming, research study, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word advanced have been customized to tie directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wisconsin logo design job was completed for a management expert that aids business professionals to become more efficient at handling people, expectations, and profitability.
A logo design featuring a fisherman in the center of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all kinds of interests, a spot to sell off their used products to other sports enthusiasts.

I designed their Wisconsin logo design design utilizing an illustration which garners the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.

Logo style MQ farms, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design

The MQ farms brand design wasn’t really designed for an Wisconsin regional farm it was really designed for a commodities broker, and this company logo was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to develop an identity that projects confidence, success, and luxury.

 Wisconsin Logo design for a not-for-profit, Turning Factor Solutions - the logo style function for externally encountering arrowhead and also the arrowheads suggest that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they desired, this can be a good thing or a bad thing. Good in that it gives a designer the freedom to discover any idea that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where exactly the target is. Thankfully, in this particular case, I hit a bullseye with the first go.

Logo created for using an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript typeface that is evocative a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Branding

I’ve created dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool undertaking in which I worked directly with the proprietor to create a logo design that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung above their doors, and was highly visible and very legible from over a block away.