Appleton, Wisconsin Logo Design

Every new Appleton business person realizes that they need a logo, yet few new business owners thoroughly understand the crucial role their logo will make in their success, or exactly why one business logo works better than another. A business logo has an instant and long term influence on the growth of a company, choose the right one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life span of a company.

The logos presented in the ImageCo portfolio help Appleton, Wisconsin companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logos don’t demand deliberation, they can be comprehended in just a glance.
  2. Scalability: from labels to signboards a scalable business logo will be legible and equally emotive at every scale.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a company logo needs to be ageless and should feel as relevant today, tomorrow, and thirty years from now.
Retro logo layout of a bicycle created for a Appleton, Wisconsin coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffeehouse were actually opening in an older part of the town and wanted to cast an old-fashioned atmosphere without appearing as monotonous or low energy. I fulfilled both tasks by designing a custom logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo style with a microscopic lense slide and germs made for Appleton, Wisconsin clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the root causes and outcomes of diseases, mainly the field of medicine which deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Generally I try not to be extremely literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more attention grabbing and even more unforgettable.

logo design with a leaping green frog developed for a family enjoyable center in Appleton, Wisconsin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dentists, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the business features the word springz in its name the apparent choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better lively high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I did was turned into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo including a group of birds, a mountain, a trail, a stream, and a tree - created for Appleton, Wisconsin travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers tend not to shoot locations or things but instead communicate emotional journeys through the pictures they record. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be revealed with just words. I made an effort to do something much the same to this logo by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Appleton logo but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 Appleton logo style with a seagull used for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, while he loved the concept, really did not care for my choice of birds. This guy seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his contempt for this specific breed of sea bird.

When I turn a design over to a client I urge all of them to share it with friends and family members as well as with people that they don’t even know so as to get unbiased assessments on the value of a concept. Fortunately, he discussed it with his whole family and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird creature in the design world because the people that have a tendency to hire a professional to create their business logo comprehend how crucial a logo is for their business so they are much more invested in the outcome. Every logo job has it’s allotment of difficulties, but the largest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Appleton, Wisconsin book publisher

Red Panda Publishers | Logo Design

The book spine is a thin slice of real estate to work with, however it really is the most necessary part of a published book since it is ordinarily the primary thing a person views in the book store. Concerning a publisher, it’s the optimal opportunity they will likely ever get to promote their product and get their logo design in front of the people that shop for actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems like that in many occurrences one of the traits consumers usually tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline company located in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a good sense of air travel and it was certainly a victory.

 Appleton logo layout made use of for advertising and a label style for Vintage Case includes an archaic font design.

Vintage Case | Logo Design

Vintage case focused in all new cases for musical instruments, that appeared to be antique cases. For this brand concept I attempted to come up with a logo that provided a fluid nostalgic feel to it and could easily be used for everything from a web page to a label on brand new cases that seemed like they were from another generation.

Logo developed for an orthodontist in Appleton, Wisconsin, style include an arc with lines intersecting with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo jobs considering that it appears that every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to business branding, if restaurants approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I actually love doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this design over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design includes 4 personalities surprised in height to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people residing in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or organization wishes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to summarize specifically how individuals ought to think or feel they don’t understand the mission of a logo. If you have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that describes itself will never have the chance to be understood.

Logo style produced for a hair style studio featuring a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected an atmosphere of relaxation and elegance for their new hair salon. I created a concept which didn’t go the obvious path of designing simply a stylized orchid but rather designed a logo design that suggested a flower in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating over the logo itself. The obvious path in designing a company logo is generally the wrong direction and in this case, the design ended up not being about the flower but alternately put the main focus on the perception that they really wanted to project to their customers.

Arabian steed logo layout developed for an equine ranch that specializes in reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind logo design customized to manifest the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and high tail posture, the Arabian is one of the most quite easily recognizable horse lineages in the whole world.

Las Cafe logo layout a small restaurant, design contains a changed manuscript font style which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, style includes a changed script font which hovers over a team of elaborate lines and also dots.

Logo style for a software programmer the design functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in quite a few cases the symbolism behind a logo is just as important as how it serves the company it stands for.

Progress logo layout developed for a Appleton, Wisconsin indoor developer, layout feature a collection of red circles that converge and also change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Appleton, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, investigates, collaborates, and manages such ventures. Interior design is a multifaceted profession that consists of conceptual development, area planning, site assessments, programming, investigation, interacting with the stakeholders of a project, construction management, and implementation of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been changed to connect straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Appleton, Wisconsin logo design project was completed for a management consultant that aids business leaders to develop into more effective at supervising people, expectations, and profitability.
A logo style featuring an angler in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all types of interests, a location to sell their secondhand products to other sports enthusiasts. I designed their Appleton logo dsign with an illustration that garners the interest of vehicles and projects an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ farms, this logo layout has actually a field included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really developed for an Appleton, Wisconsin area farm it was in reality created for a products broker, and this particular brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design a graphic that projects confidence, success, and luxury.

 Appleton Logo design for a not-for-profit, Transforming Point Solutions - the logo design attribute for outwardly dealing with arrowhead and the arrowheads suggest that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to delve into any concept that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this particular case, I struck a bullseye with the 1st go.

Logo design designed for using an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font style that is reminiscent of a famous sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked closely with the owner to design a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.