Beloit Logo Design

Virtually every new Beloit business knows they are in need of a logo, but few entrepreneurs fully grasp the vital role their company logo can make in their financial success, or exactly why one logo functions far better than another. A logo has an instant and lasting impact on the financial success of a company, choose the right one and it will make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and an impediment for the life of a business. The logos included in the ImageCo portfolio help Beloit businesses succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logo designs don’t demand deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will remain legible and just as emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a company logo needs to be ageless and should feel relevant today, tomorrow, and thirty years from now.

Retro logo layout of a bicycle created for a Beloit coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening up in an older section of the area and really wanted to cast a retro vibe without appearing as stodgy or low energy. I achieved the two tasks by means of developing a business logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscopic lense slide and germs made for Beloit clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and consequences of diseases, especially the field of healthcare that deals with the clinical assessment of samples of body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo design I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be overly literal with a design and to a degree, this design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that makes it more captivating, more attention grabbing and even more memorable.

logo style with a leaping environment-friendly frog made for a family enjoyable center in Beloit.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the types of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to integrate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo featuring a group of birds, a mountain, a trail, a stream, and a tree - created for Beloit traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche field due to the fact that travel photographers tend not to shoot places or things but rather communicate emotional experiences by means of the pictures they capture. The thought behind this logo design was to make use of negative space to communicate more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional fullness which can’t be conveyed with mere words. I made an effort to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Beloit logo but also to show the depth of her art and in the way that she sees the world through the lens of her camera.

 Beloit logo layout with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This particular guy really hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family members as well as with other people that they don’t actually know so as to get objective assessments on the benefit of a design concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that are inclined to hire a professional to create their logo design understand how crucial a logo design is for their organization so they are much more invested in the result. Every logo design job has it’s share of difficulties, however the biggest obstacle is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a company and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Beloit book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it really is the most essential part of a printed book since it is in most cases the initial thing a person sees in the book store. With respect to a publisher, it’s the opportunity that they will ever have to advertise their brand and get their logo design in front of the men and women that purchase actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars customized to indicate they are wings.

Air LA | Logo Design

Airlines come and depart however it seems that in many cases 1 of the traits people tend to recall the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of airline flight and it was undoubtedly a victory.

 Beloit logo layout utilized for marketing and also a label style for Vintage Case features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that seemed to be older cases. For this logo concept I strove to come up with a logo that possessed a fluid vintage feel to it and could easily be used for anything from a web site to an insignia on brand new cases that seemed like they were from another generation.

Logo produced for an orthodontist in Beloit, style include an arc with lines intersecting via it to imply steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most difficult logo projects considering that it appears that every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to company marketing, if dining establishments approached their advertising in the very same way dentists do every one of their company logos would definitely be a picture explaining something they served, McDonalds would probably include a picture of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo developed for a family members nonprofit, the logo features 4 characters surprised in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name presented a distinct opportunity to do a custom logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo to summarize how individuals ought to think or feel they don’t understand the objective of a logo. If you have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo style created for a hair design workshop featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo that conveyed an atmosphere of serenity and class for their new hair studio. I came up with a design that didn’t go the obvious path of designing merely a stylized orchid but instead designed a business logo that suggested a flower in the pattern of a swirl incorporated into the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a logo design is usually the incorrect course and in this case, the design ended up not being about the orchid but instead put the attention on the perception that they wanted to transmit to their customers.

Arabian horse logo style created for an equine ranch that specializes in reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a unique creative logo concept customized to symbolize the unique physical traits of the Arabian kind of equines. With an identifiable head shape and higher tail carriage, the Arabian is one of the highly immediately recognizable equine lineages in the entire world.

Las Coffee shop logo design a small restaurant, style includes a customized script font style which hovers above a team of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, layout includes a modified manuscript typeface which hovers over a team of ornate lines and dots.

Logo design for a software developer the design features and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the significance supporting a business logo is just as important as how it serves the organization it represents.

Advance logo layout produced for a Beloit indoor designer, design attribute a series of red circles that intersect and replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Beloit interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and oversees such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have been modified to link straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Beloit logo design job was completed for a leadership coach that helps business professionals to develop into more successful at supervising people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was ready for an outdoor sporting retailer that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of interests, a location to market their previously owned items to other sports enthusiasts. I designed their Beloit business logo dsign using a graphic which garners the attention of vehicles and projects an image that evokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually designed for an Beloit area farm it was in reality devised for a commodities broker, and this particular business logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to design a brand mark that projected self-confidence, success, and affluence.
Logo design made for the use of an indication for the dining establishment (Brewgrrs), it is an elaborate script font style that is reminiscent of a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the business owner to develop a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very legible from over a block away.