Brookfield, Wisconsin Logo Design

Each and every new Brookfield business realizes that they need a logo, yet few entrepreneurs entirely are aware of the pivotal role their logo will take in their becoming successful, or why one logo design works far better than another. A business logo has an immediate and lasting impact on the prosperity of a business, choose the correct one and it can make the door swing and phone ring, go with the wrong one and it will be a barrier and a hindrance for the life span of an organization.

The logos included in the ImageCo portfolio help Brookfield, Wisconsin businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logo designs do not require consideration, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design should be ageless and will feel relevant today, tomorrow, and twenty five years from now.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike developed for a Brookfield, Wisconsin coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee shop were actually opening in an older part of the area and wanted to project a nostalgic tone without appearing as uninteresting or low energy. I accomplished both of these jobs via designing a sign concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo design with a microscope slide and bacteria created for Brookfield, Wisconsin medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the root causes and consequences of diseases, mainly the branch of healthcare which works with the laboratory evaluation of samplings of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I recall in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be extremely literal with a concept and to a point, this design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more focus grabbing and more memorable.

logo design with a leaping environment-friendly frog created for a household fun facility in Brookfield, Wisconsin.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for surgeons, dental offices, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the full name of the company has the word springz in its name the apparent choice would have been to incorporate a couple of springs into the design but Cool Springz is a fun place to go and spring doesn’t really reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they used for marketing. I also believe this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a trail, a stream, and a tree - designed for Brookfield, Wisconsin travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers tend not to capture locations or things but rather communicate emotional journeys through the pictures they capture. The idea behind this logo composition was to utilize negative space to project more than what was visible upon initial glance, which I think is representative of the majority of good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I attempted to do something the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Brookfield logo but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Brookfield logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design projects that I take on I seriously savor and the Coastal Wireless project was one that I certainly felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however my customer, even though he loved the concept, didn’t care for my choice of birds. This particular guy really despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I encourage all of them to talk about it with friends and colleagues and family as well as with individuals that they don’t actually know so as to get impartial viewpoints on the benefit of a design. Fortunately, he discussed it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Custom logo designs are a strange animal in the design world because the people that have a tendency to hire a professional to design their logo realize how crucial a logo design is for their business so they are way more vested in the outcome. Every logo design job possesses it’s allotment of difficulties, but the greatest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Brookfield, Wisconsin publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it is the most vital part of a printed book due to the fact that it is usually the initial thing a person sees in the book store. Regarding a publisher, it’s the best opportunity that they will likely ever get to promote their brand and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it looks like that in many cases one of the traits folks often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle air service located in LA and although I’m not certain it really “took off” their business logo didn’t ground them. The bookend A’s in their brand lent itself well to confering a sense of flight and it was surely a success.

 Brookfield logo design used for marketing as well as a tag layout for Vintage Situation includes an antiquated font design.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, which appeared to be older cases. For this logo concept I tried to come up with a logo that had a fluid old-fashioned feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that appeared like they were from a different point in time.

Logo produced for an orthodontist in Brookfield, Wisconsin, design include an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging and difficult logo design projects because it seems that each and every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden fields when it comes to company advertising, if restaurants approached their advertising in the exact same way dentists do every one of their logos would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind incorporating an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo features 4 characters staggered in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be very literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how people ought to think or feel they don’t understand the purpose of a logo. If you have to think about a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that explains itself will never have the likelihood to be understood.

Logo layout developed for a hair layout workshop featuring a manuscript font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo that communicated a feeling of ease and elegance for their new hair studio. I created a concept that did not go the obvious course of designing just a stylized orchid but rather created a business logo which suggested an orchid in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the logo design along with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a business logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but alternately placed the importance on the perception that they wanted to transmit to their clients.

Arabian equine logo design created for a horse cattle ranch that specializes in reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct organization logo concept customized to illustrate the unique physical traits of the Arabian type of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the whole world.

Las Cafe logo style a little dining establishment, layout consists of a customized manuscript typeface which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style includes a changed manuscript typeface which hovers over a group of elaborate lines and dots.

Logo style for a software application programmer the style attributes as well as iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive management. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the owner of the business and in many cases the symbolism supporting a business logo is equally as important as how it brands the company it stands for.

Advance logo style created for a Brookfield, Wisconsin indoor developer, layout attribute a series of red circles that converge as well as change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Brookfield, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, site examinations, programming, research, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have been customized to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Brookfield, Wisconsin logo design project was done for a leadership coach that assists business leaders to become more successful at overseeing people, expectations, and productivity.
A logo layout featuring an angler in the middle of the name casting a fly towards the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all kinds of interests, a place to market their previously owned products to other sports enthusiasts. I designed their Brookfield business logo dsign along with an illustration that garners the attention of vehicles and sends an image that invokes the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo layout has a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an Brookfield, Wisconsin regional farm it was in reality designed for a commodities broker, and this business logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to generate a graphic that projects self-assurance, effectiveness, and prosperity.

 Brookfield Logo design for a nonprofit, Turning Factor Solutions - the logo style feature for ostensibly facing arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they desired, this can be a good thing or a bad thing. Good in that it offers a designer the freedom to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of realizing where the target is. Fortunately, in this instance, I nailed a bullseye with the 1st try.

Logo created for using an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is evocative a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked closely with the proprietor to design a logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.