Caledonia, Wisconsin Logo Design

Virtually every new Caledonia business realizes that they are in need of a logo, yet few entrepreneurs entirely comprehend the essential role their company logo can play in their success, or why one business logo performs more effectively than another. A logo design has an instant and long term effect on the prosperity of a business, select the correct one and it can make the door swing and cash register ring, select the wrong one and it will be an obstacle and a hindrance for the longevity of a company.

The logos presented in the ImageCo portfolio help Caledonia, Wisconsin businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in merely a glimpse.
  2. Scalability: from labels to posters a scalable business logo will continue to be legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they represent.
  5. Relevance: a logo design must be enduring and should feel as relevant today, tomorrow, and 20 years from now.

Retro logo layout of a bike created for a Caledonia, Wisconsin coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and bistro were actually launching in an older part of town and hoped to cast a vintage tone without coming across as uninteresting or low energy. I accomplished both tasks by designing a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and bacteria developed for Caledonia, Wisconsin clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and outcomes of diseases, mainly the branch of medicine that deals with the laboratory assessment of samplings of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide within a business logo design.

Typically I attempt not to be overly literal with a design and to a point, this design approaches the company it represents rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and even more unforgettable.

logo layout with a jumping green frog developed for a family members enjoyable facility in Caledonia, Wisconsin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs which come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the privilege to work on.

Given that the title of the company has the word springz in its name the clear choice would have been to incorporate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising. I also believe this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a route, a stream, as well as a tree - designed for Caledonia, Wisconsin travel professional photographer.

Travel Don't Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche field due to the fact that travel photographers don’t capture locations or things but instead communicate emotional journeys by means of the photos they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first view, which I think is quintessential of most professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional fullness that can’t be conveyed with mere words. I made an effort to do something similar to this logo by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable ┬áCaledonia logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Caledonia logo style with a seagull used for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I seriously savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he liked the concept, didn’t care for my choice of birds. This guy really hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a customer I urge all of them to share it with friends and family as well as with other people that they don’t even know so as to get honest point of views on the worthiness of a design concept. Fortunately, he talked about it with his whole family and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Custom logo designs are a weird animal in the design world given that the people that tend to hire an expert to design their logo design comprehend how vital a logo design is for their organization so they are much more vested in the final result. Every logo job has it’s portion of hurdles, however the largest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Caledonia, Wisconsin publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it is the most critical part of a printed book because it is in most cases the very first thing a person sees in the bookstore. With regard to a publishing company, it’s the most ideal opportunity they will ever get to publicize their brand and get their logo design in front of the people that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many occurrences one of the traits consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline based in LA and while I’m not sure it actually “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to imparting a good sense of air travel and it was certainly a victory.

 Caledonia logo design made use of for advertising as well as a label layout for Vintage Case includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be much older cases. For this custom logo concept I sought to come up with a logo that provided a fluid retro feel to it and could be used for anything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo design developed for an orthodontist in Caledonia, Wisconsin, design include an arc with lines converging via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most challenging and difficult logo projects considering that it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden careers when it comes to business marketing, if dining establishments approached their branding in the very same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dentistry logo designs simply because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a family members nonprofit, the logo design includes 4 personalities startled in elevation to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization wants to project.

The McNally Foundation’s name offered a unique opportunity to do a logo which communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how people should think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo design developed for a hair style studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo that conveyed a sense of contentment and elegance for their new hair salon. I created a design which did not go the obvious route of creating merely a stylized orchid but rather delivered a logo design which implied an orchid in the formation of a swirl integrated into the letter O in the name and by placing attention on the concept along with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a business logo is usually the wrong course and in this case, the design ended up not being about the orchid but alternately laid the main focus on the feeling that they really wanted to project to their patrons.

Arabian equine logo design developed for a horse cattle ranch that focuses on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a one-of-a-kind company logo concept fashioned to display the unique physical traits of the Arabian kind of horses. By having a distinctive head form and high tail posture, the Arabian is one of the most immediately identifiable equine types in the world.

Las Coffee shop logo style a little restaurant, design consists of a changed script font which floats over a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a tiny restaurant, layout contains a modified manuscript font style which hovers above a team of ornate lines and dots.

Logo layout for a software designer the style features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in quite a few cases the symbolism supporting a logo design is equally as important as how it brands the organization it represents.

Develop logo style produced for a Caledonia, Wisconsin indoor developer, layout function a series of red circles that converge as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Caledonia, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, explores, collaborates, and manages such ventures. Interior design is a diverse occupation that involves conceptual development, space planning, location assessments, programming, research, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and A in middle of words advanced have actually been modified to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Caledonia, Wisconsin logo design job was completed for a leadership expert that aids business leaders to develop into more effective at supervising people, expectations, and productivity.

A logo design featuring an angler in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was prepared for an outdoor sporting merchant that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell off their used equipment to other sports enthusiasts.
I tailored their Caledonia logo design dsign using an image which garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo style MQ ranches, this logo design has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really designed for an Caledonia, Wisconsin regional farm it was in reality designed for a commodities broker, and this logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to develop an identity that projected trust, financial success, and luxury.

 Caledonia Logo design for a not-for-profit, Turning Factor Solutions - the logo style feature for externally encountering arrowhead and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, this can be a good thing or a bad thing. Good in that it grants a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without knowing where the target is. Fortunately, in this case, I struck a bullseye with the very first shot.

Logo design designed for using an indication for the dining establishment (Brewgrrs), it is an elaborate script font that is reminiscent of a popular sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great undertaking where I worked directly with the owner to produce a logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very legible from over a block away.