Acute Care 360 ImageCo, De Pere, Wisconsin, WI,

ImageCo, De Pere, Wisconsin, WI,

Evolv Design logo designed by ImageCo, De Pere, Wisconsin, WI,

Red Panda Publishers logo designed by ImageCo, De Pere, Wisconsin, WI,

De Pere, Wisconsin, WI,

ImageCo, De Pere, Wisconsin, WI,
ImageCo, De Pere, Wisconsin, WI,

Mid Valley Pathology logo designed by ImageCo, De Pere, Wisconsin, WI,

FSA OK logo designed by ImageCo, De Pere, Wisconsin, WI,

Emerald Heights logo designed by ImageCo, De Pere, Wisconsin, WI,

Club Sapphire logo designed by ImageCo, De Pere, Wisconsin, WI,

Downtown Dogs logo designed by ImageCo, De Pere, Wisconsin, WI,

School board logo designed by ImageCo, De Pere, Wisconsin, WI,

Ferry Street Coffee Company logo designed by ImageCo, De Pere, Wisconsin, WI,

Stoney Forensic logo designed by ImageCo, De Pere, Wisconsin, WI,

Smart kernels logo designed by ImageCo, De Pere, Wisconsin, WI,

POINTERS FOR DETERMINING THE BEST LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design company presents a money back guarantee try to keep in mind that they simply cannot refund the time you invest which is eminently more precious than your money is.

PORTFOLIO

Some designers talk a good game but in the end a designer can only be judged by the quality of their design work, if the work in their portfolio does not contain real world samples odds are they will never be able to produce a top quality logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s goal is to mirror your unique vision for your business. If a logo designer is not focused on realizing your vision, the thing they are really focused on is how quickly they can get paid.

De Pere LOGO DESIGN​

For over twenty years ImageCo has been helping entrepreneurs grow notable brand identities. We’ve done branding work for builders, schools, diamond miners, wedding singers, cafes, retailers, and virtually every other kind of business you can think of. What makes ImageCo unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we undertake every design as though it will be used as an electric sign. As a result of our sign first technique our identity designs can, and have been used in everything from clothing labels to billboards. Our sign first approach guarantees that our logos are just as reliable whether they are used in TV commercials or website apps, they are consistently recognizable, comprehended, and remembered irrespective of scale or application.

American Made ★ Design

The thing which seriously sets ImageCo apart from other design agencies that you might have encountered on-line, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are retained to perform, we perform ourselves. No matter the kind of design project we take on, brand identity design, business website, trade show banners, or retail sign, we do not, and never will job-out our customer’s projects to companies located outside the USA. When you contact us at 1-855-IMAGECO the party that answers the telephone is ImageCo’s owner and designer, not a middleman that marks up the cost of your design project and imposes the conditions of how my customers and I do business.

CHARACTERISTICS OF A GREAT LOGO DESIGN

Every new De Pere entrepreneur knows they require a logo, however few start-ups thoroughly recognize the pivotal role their logo will play in their financial success, or the reason that one logo performs better than another. A company logo has an instant and sustaining effect on the growth of a business, pick the right one and it can make the door swing and phone ring, select the incorrect one and it will be a barrier and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help De Pere businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from label to billboards a scalable business logo will stay legible and just as emotive at any scale.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they brand.
  5. Relevance: a logo needs to be lasting and should feel equally relevant today, tomorrow, and twenty years from now.

understanding branding

Brand – It is a verb and also a noun, it’s an identifying mark as well as the act of noting something so that it could be recognized, its foundation comes from the mark burned onto livestock. Nowadays a brand symbolizes basically anything with an intention, regardless if it be profit or politics, a brand is an innate aspect of specifying the worth of a specific thing in the public’s mind.

Branding – Is sort of like marketing and advertising’s attractive sister, they are all from the exact same family, the difference being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target market, it’s objective is to create a mental image that the target market will likely relate to.

Brand Image – An image planted and nurtured through advertising and marketing and identity design. When somebody says the brand names Lamborghini or Corvette what we consider is their brand image, it’s an image that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can deliver us from point A to point B, the image we have (or at least I have) is of freedom, elegance, of something dangerous and exotic . That is brand image and that is what makes individuals want those brands. Brand image is why individuals identify with specific brands, from Nike to Adidas Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you look back at the history of a lot of branding agencies you’ll find that they are often re-branded advertising companies. When a person states they are in advertising and marketing many people will likely have an idea about the type of work they do anything that can be seen, felt or listened to belong to a brand identity.

Brand Identity Designers
– A brand identity designer is a visual designer that focuses on a kind of visual design that helps form the image of a firm, a product or an organization. Brand identity designers produce logo designs, sign designs, packaging, as well as collateral products such as cards, stationery, and pamphlets. Some identity designers also develop sites as well as user interfaces. The vital role of a brand identity designer is to establish the visual cues and a psychological tone with the objective of influencing activities, outcomes as well as understandings.

select SIGNS & LOGOS

Retro logo style of a bicycle created for a De Pere coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening up in an older section of the city and wanted to visualize a retro tone without coming across as boring or low energy. I accomplished each of the jobs by means of developing a business logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and also germs made for De Pere clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that researches the causes and outcomes of diseases, mainly the branch of healthcare which deals with the laboratory examination of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is really the only instance I call to mind in which I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be excessively literal with a design and to a degree, this specific design approaches the company it represents fairly literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more interesting, more attention grabbing and a lot more meaningful.

logo layout with a jumping green frog made for a family members enjoyable center in De Pere.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the business features the word springz in its name the obvious choice would have been to incorporate a some springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better lively high energy impression.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I came up with was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, as well as a tree - created for De Pere traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche profession due to the fact that travel photographers tend not to shoot places or things but instead convey emotional experiences through the images they record. The idea behind this logo design was to use negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be revealed with just words. I attempted to do something much the same to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  De Pere logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 De Pere logo style with a seagull utilized for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly relish and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull silhouette as a stroke in the character A but my customer, even though he liked the concept, didn’t care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members didn’t share his aversion for this specific type of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with colleagues and family as well as with folks that they don’t actually know so as to get unbiased point of views on the benefit of a concept. Fortunately, he talked about it with his family and they really liked the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original design.

Custom logo designs are a weird creature in the design world because the people that tend to hire an expert to design their business logo recognize how crucial a logo design is for their company so they are much more vested in the end result. Every logo design project has it’s share of obstacles, however the most significant challenge is identifying that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo style with bamboo in the background, design for De Pere book author

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, however it is the most important part of a published book due to the fact that it is usually the initial thing a person sees in the book store. Concerning a publishing company, it’s the best opportunity that they will ever get to advertise their label and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases one of the items people tend to recall the most are their logos. The Air LA logo design was done for a young fledgling commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their organization logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was surely a success.

 De Pere logo design made use of for advertising and marketing and a tag design for Vintage Situation features an old-fashioned typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that appeared to be antique cases. For this custom logo concept I attempted to come up with a logo that had a fluid old-fashioned feel to it and could be utilized for everything from a web site to a label on brand new cases that seemed like they were from another generation.

Logo design developed for an orthodontist in De Pere, layout consist of an arc with lines intersecting via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most challenging and difficult logo design jobs considering that it appears that virtually every dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company advertising, if dining establishments approached their advertising in the exact same way dental practitioners do every one of their company logos would be a picture explaining anything they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth associated to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I really love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a specific field of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design made for a family nonprofit, the logo includes 4 characters startled in elevation to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo design which conveyed that they were about families without being openly tacky about it. The objective of a logo is to be remembered and recognized and if the designer tries to use the logo design to summarize specifically how people should think or feel they don’t understand the goal of a logo. If you have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately comprehended and a logo that describes itself will never have the opportunity to be understood.

Logo design produced for a De Pere hair design studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which conveyed an atmosphere of ease and elegance for their new hair salon. I came up with a concept that didn’t go the obvious path of designing just a stylized orchid but alternatively crafted a logo that suggested a flower in the formation of a swirl blended in to the letter O in the title and by putting attention on the concept with the figure of a hummingbird floating over the logo design itself. The obvious path in designing a logo is in most cases the wrong course and in this case, the design ended up not being about the orchid but instead placed the focus on the perception that they wanted to transmit to their patrons.

Arabian steed logo style produced for a horse cattle ranch that concentrates on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logotype concept tailored to epitomize the unique physical traits of the Arabian pedigree of horses. With an unique head form and very high tail carriage, the Arabian is one of the most quite easily recognizable equine types in the world.

Las Cafe, A De Pere restaurant logo layout a tiny restaurant, layout consists of a changed manuscript font which hovers above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, layout consists of a customized manuscript font which floats over a team of elaborate lines as well as dots.

Logo style for a software application designer the layout features and also legendary De Pere element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and disk management. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone regarding what business they are in or how it relates to their specific location. But it meant something to the business owner of the business and in many cases the significance supporting a logo is equally as important as how it serves the organization it represents.

Progress logo design created for a De Pereindoor designer, design function a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a De Pere interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, investigates, collaborates, and oversees such projects. Interior design is a multifaceted profession that includes conceptual development, area planning, site assessments, programming, investigation, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions in De Pere, the characters for letter V as well as A in center of words progressed have been changed to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This De Pere logo design assignment was completed for a leadership consultant that helps business leaders to develop into more efficient at managing people, expectations, and profitability.

A De Pere business logo design featuring an angler in the middle of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the founders of On the Fly recognized the market place was primed for an outdoor sporting store that operates as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of passions, a location to market their previously owned goods to other sports enthusiasts.

I created their De Pere logo design along with an illustration which seizes the attention of vehicles and sends an image that invokes the passion of the outdoors. With traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo style MQ ranches, this De Pere company logo design has actually an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really designed for an De Pere area farm it was actually devised for an investments broker, and this company logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was to produce a graphic that projects trust, financial success, and prosperity.

 De Pere Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for outwardly encountering arrowhead and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Thankfully, in this particular instance, I struck a bullseye with the very first go.

Logo developed for using an indication for the dining establishment (Brewgrrs), it is an elaborate manuscript font style that is reminiscent of a famous De Pere sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked closely with the business owner to develop a business logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Electrical sign design for De Pere restaurnat designed by De Pere Sign Business
De Pere logo design and brand identity design for De Pere businesses
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,

Logo designed by ImageCo, De Pere, Wisconsin, WI,

Logo designed by ImageCo, De Pere, Wisconsin, WI,

Logo designed by ImageCo, De Pere, Wisconsin, WI,

Logo designed by ImageCo, De Pere, Wisconsin, WI,

Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,
Logo designed by ImageCo, De Pere, Wisconsin, WI,