De Pere Logo Design

Every new De Pere venture knows they require a logo, yet few entrepreneurs fully grasp the essential role their company logo can perform in their financial success, or exactly why one logo design works far better than another. A logo design has an immediate and long-term effect on the financial success of a company, select the right one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and a hindrance for the life of a company. The logos included in the ImageCo portfolio help De Pere businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five things in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be understood in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they stand for.
  5. Relevance: a company logo needs to be enduring and should feel relevant today, tomorrow, and twenty years from now.

Retro logo design of a bicycle developed for a De Pere coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an old section of the city and wanted to visualize an old-fashioned atmosphere without appearing as boring or low energy. I fulfilled each of the tasks via creating a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo design with a microscope slide and bacteria developed for De Pere medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the root causes and consequences of diseases, especially the branch of healthcare which works with the clinical assessment of samplings of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be extremely literal with a concept and to a point, this design approaches the company it serves quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and more unforgettable.

logo layout with a jumping green frog made for a family fun center in De Pere.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have ever gotten the opportunity to work on.

Given that the name of the company has the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and also a tree - made for De Pere traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche area because travel photographers don’t shoot places or things but instead convey emotional experiences by means of the photos they record. The idea behind this logo concept was to use negative space to communicate more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they oftentimes share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos often have an emotional fullness which can’t be conveyed with just words. I made an effort to do something comparable to this logo design by employing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  De Pere logo design but also to reveal the depth to her work and in the way that she sees the world through the lens of her camera.

 De Pere logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the character A but the customer, while he loved the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his aversion for this particular type of sea bird.

When I turn a concept over to a client I encourage all of them to share it with friends and family members as well as with individuals that they don’t actually know so as to get impartial assessments on the merit of a concept. Fortunately, he discussed it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Custom logo designs are a weird creature in the design world given that the people that have a tendency to hire an expert to create their logo understand how important a logo design is for their business so they are much more invested in the result. Every logo design project has it’s portion of hurdles, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for De Pere book publisher

Red Panda Publishers | Logo Design

The book spine is a slender parcel of real estate to work with, but it really is the most crucial part of a printed book because it is often the initial thing a person views in the book shop. With regard to a publisher, it’s the most ideal opportunity they will ever get to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many cases 1 of the items people often tend to remember the most are their logos. The Air LA logo design was done for a young startup commuter/shuttle air service based in LA and although I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their name lent itself well to imparting a feeling of airline flight and it was definitely a winner.

 De Pere logo layout used for advertising and marketing and also a tag design for Vintage Instance features an archaic font style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for musical instruments, that seemed to be much older cases. For this brand concept I attempted to come up with a logo that provided a fluid vintage feel to it and could easily be utilized for anything from a web page to a label on brand new cases that appeared like they were from another generation.

Logo produced for an orthodontist in De Pere, design consist of an arc with lines converging with it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design jobs due to the fact that it seems that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to business advertising, if dining establishments approached their advertising in the same way dentists do every one of their company logos would definitely be a picture trying to explain anything they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo developed for a household not-for-profit, the logo design includes 4 characters surprised in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the company or organization hopes to project.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being openly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to summarize exactly how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo design produced for a hair layout workshop featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which related a sense of serenity and connection for their new hair salon. I came up with a concept which did not go the obvious path of designing merely a stylized orchid but instead crafted a logo design that suggested a flower in the formation of a swirl featured in to the letter O in the name and by placing attention on the logo design using the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo design is more often than not the wrong path and in this case, the design ended up not being about the orchid but alternately laid the importance on the perception that they really wanted to project to their customers.

Arabian steed logo layout produced for an equine cattle ranch that concentrates on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a distinct company logo design styled to display the unique physical traits of the Arabian breed of horses. By having a different head shape and higher tail posture, the Arabian is one of the highly quite easily recognizable equine lineages in the world.

Las Coffee shop logo layout a little dining establishment, style includes a customized script font which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout includes a changed script font style which floats over a group of luxuriant lines and also dots.

Logo style for a software program developer the design features and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the significance supporting a logo is just as important as how it serves the organization it represents.

Advance logo style produced for a De Pere interior designer, layout attribute a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a De Pere interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, explores, collaborates, and manages such projects. Interior design is a diverse profession that includes conceptual development, area planning, location examinations, programming, investigation, interacting with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V and also A in center of words progressed have actually been customized to link straight right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This De Pere logo design project was carried out for a leadership coach that helps business leaders to develop into more successful at overseeing people, expectations, and productivity.

A logo layout including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was primed for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a location to sell their pre-owned equipment to other sports enthusiasts. I created their De Pere business logo dsign utilizing an illustration which garners the interest of vehicles and sends an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo style has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo concept wasn’t really developed for an De Pere area farm it was really designed for a products broker, and this company logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to make an identity that projected esteem, financial success, and wealth.
Logo designed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script font that is reminiscent of a famous sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking in which I worked directly with the business owner to produce a logo design which worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung over their doors, and was highly visible and very easy to read from over a block away.