Fond du Lac, Wisconsin Logo Design

Each and every new Fond du Lac organization understands that they are in need of a logo, yet few entrepreneurs fully understand the essential role their logo design will take in their financial success, or the reason that one business logo functions better than another. A company logo has an instant and long-term influence on the growth of a company, pick the correct one and it will make the door swing and cash register ring, select the wrong one and it will be a barrier and a hindrance for the longevity of an organization.

The logos featured in the ImageCo portfolio help Fond du Lac, Wisconsin businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at any scale.
  3. Versatility: logos that function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be enduring and will feel as relevant today, tomorrow, and 20 years from now.
Retro logo design of a bike created for a Fond du Lac, Wisconsin coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually opening up in an older section of the town and wished to project a vintage feel without coming across as stodgy or low energy. I fulfilled each of the tasks via developing a logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

clinical logo layout with a microscope slide as well as germs designed for Fond du Lac, Wisconsin medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the triggers and effects of diseases, mainly the branch of medicine that works with the clinical examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a business logo design.

Usually I attempt not to be extremely literal with a design and to a point, this design approaches the company it represents very literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and more unforgettable.

logo layout with a jumping green frog made for a family members enjoyable facility in Fond du Lac, Wisconsin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to integrate a couple of springs into the design but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

photography logo including a group of birds, a hill, a path, a stream, and a tree - developed for Fond du Lac, Wisconsin traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but instead project emotional journeys by means of the images they capture. The idea behind this logo design was to make use of negative space to reveal more than what was visible upon first view, which I think is representative of almost all good photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be revealed with just words. I made an effort to do something comparable to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Fond du Lac logo but also to show the depth in her art and in the way that she perceives the world through the lens of her camera.

 Fond du Lac logo style with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of logo design projects that I take on I truly enjoy and the Coastal Wireless assignment was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, even though he loved the concept, didn’t care for my choice of birds. This guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his scorn for this particular type of sea bird.

When I turn a concept over to a customer I encourage all of them to share it with friends and colleagues and family members as well as with folks that they don’t even know so as to get neutral judgements on the benefit of a design concept. Fortunately, he discussed it with his family members and they really liked the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Logos are a weird animal in the design world given that the people that are inclined to hire an expert to create their business logo understand how essential a logo design is for their company so they are way more vested in the outcome. Every logo job possesses it’s share of obstacles, however the largest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the client the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Fond du Lac, Wisconsin book publisher

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, yet it is the most essential part of a published book because it is ordinarily the primary thing a person views in the book shop. With respect to a publisher, it’s the opportunity that they will ever get to advertise their product and get their logo design in front of the individuals that buy actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go yet it seems that in many occurrences one of the items individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest fledgling commuter/shuttle airline company based in LA and while I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their title lent itself well to affording a feeling of flight and it was surely a winner.

 Fond du Lac logo design used for marketing and also a tag style for Vintage Situation features an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which seemed to be antique cases. For this business logo concept I strove to come up with a logo that had a fluid old style feel to it and could be utilized for every thing from a web site to a label on brand new cases that seemed like they were from another era.

Logo design produced for an orthodontist in Fond du Lac, Wisconsin, design include an arc with lines converging through it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can be one of the most difficult logo design jobs because it appears that each and every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the same way dentists do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely include an image of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I really enjoy doing dental logos because it challenges me to come up with a design that implies the field of dentistry or a certain area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members nonprofit, the logo design includes 4 characters staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be depictive of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo design that conveyed that they were about families without being openly tacky about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to explain specifically how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the likelihood to be comprehended.

Logo layout created for a hair layout workshop featuring a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo that communicated a spirit of serenity and elegance for their new hair salon. I created a design which did not go the obvious route of crafting just a stylized orchid but instead created a logo design that implied an orchid in the pattern of a swirl featured in to the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird hovering above the logo itself. The obvious path in designing a business logo is generally the wrong course and in this case, the design ended up not being about the flower but alternately placed the importance on the feeling that they wanted to forecast to their clients.

Arabian equine logo layout produced for a horse cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo concept styled to exemplify the unique physical traits of the Arabian breed of horses. With a different head shape and very high tail carriage, the Arabian is one of the highly immediately identifiable equine breeds in the whole world.

Las Coffee shop logo style a tiny restaurant, design consists of a customized manuscript font style which hovers over a group of elaborate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, layout contains a modified script font which floats above a team of ornate lines as well as dots.

Logo layout for a software program developer the layout attributes and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. However it intimated something to the owner of the company and in quite a few cases the substance behind a company logo is equally as important as how it brands the business it represents.

Advance logo design developed for a Fond du Lac, Wisconsin interior designer, design feature a series of red circles that intersect and change the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Fond du Lac, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who plans, investigates, collaborates, and manages such tasks. Interior design is a diverse occupation that consists of conceptual development, space planning, site inspections, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and execution of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V as well as A in middle of words advanced have been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Fond du Lac, Wisconsin logo design assignment was completed for a management specialist that helps business leaders to become more effective at managing people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all kinds of passions, a location to sell off their pre-owned equipment to other sports enthusiasts. I tailored their Fond du Lac logo dsign using a graphic which garners the interest of traffic and projects an image that arouses the passion of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo design MQ farms, this logo style has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms company logo idea wasn’t really developed for an Fond du Lac, Wisconsin regional farm it was really devised for an investments broker, and this particular brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was actually to create a graphic that projects esteem, success, and prosperity.

 Fond du Lac Logo design for a nonprofit, Turning Factor Solutions - the logo layout feature for ostensibly encountering arrowhead and also the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they desired, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to explore any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Fortunately, in this instance, I struck a bullseye with the very first try.

Logo designed for the use of a sign for the dining establishment (Brewgrrs), it is an ornate script font that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project in which I worked directly with the proprietor to create a business logo that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very easy to read from over a block away.