Germantown Logo Design

Every new Germantown venture realizes that they require a logo, yet few new business owners fully recognize the pivotal role their business logo will take in their financial success, or exactly why one logo works far better than another. A business logo has a critical and long term impact on the success of a company, choose the right one and it can make the door swing and cash register ring, go with the incorrect one and it can be an obstacle and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Germantown companies succeed, they are effective in any given circumstance and the main reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be grasped in just a glance.
  2. Scalability: from business cards to signboards a scalable logo will be legible and just as emotive at any size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo design must be ageless and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike created for a Germantown coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were opening in an older part of the city and wanted to cast a retro atmosphere without appearing as monotonous or low energy. I achieved both of these tasks by means of developing a symbol design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscope slide and also germs designed for Germantown clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the causes and outcomes of diseases, mainly the field of medicine which works with the clinical examination of samplings of body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I recollect where I was able to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be excessively literal with a design and to a degree, this design approaches the company it represents fairly literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more interest grabbing and more meaningful.

logo layout with a jumping eco-friendly frog developed for a family fun facility in Germantown.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of projects which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the apparent choice would have been to incorporate a few springs into the design but Cool Springz is a fun location to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a more dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a mountain, a route, a stream, and also a tree - created for Germantown travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche speciality because travel photographers don’t shoot places or things but rather communicate emotional journeys by means of the photos they record. The thought behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something the same to this logo design by employing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Germantown logo but also to show the depth in her work and in the way that she perceives the world through the lens of her camera.

 Germantown logo layout with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I really relish and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the customer, even though he liked the concept, didn’t care for my choice of birds. This man seriously hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family members did not share his hatred for this particular kind of sea bird.

When I turn a design over to a customer I encourage all of them to share it with friends and family members as well as with people that they don’t even know so as to get neutral opinions on the merit of a design concept. Fortunately, he discussed it with his whole family and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world given that the people that have a tendency to hire an expert to create their logo design understand how crucial a logo is for their organization so they are way more vested in the outcome. Every logo design job possesses it’s share of hurdles, however the greatest obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, layout for Germantown publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it really is the most critical part of a published book given that it is ordinarily the very first thing a person views in the book store. With respect to a publisher, it’s the opportunity they will ever get to spotlight their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo created for an airline company in Los Angeles, the logo has two letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many cases 1 of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company situated in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their name lent itself well to affording a feeling of airline flight and it was certainly a winner.

 Germantown logo style used for marketing as well as a tag layout for Vintage Situation includes an archaic font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which looked to be vintage cases. For this brand concept I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could easily be utilized for anything from a website to an insignia on brand new cases that looked like they were from another era.

Logo design developed for an orthodontist in Germantown, layout consist of an arc with lines intersecting through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo jobs considering that it seems that virtually every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the exact same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely have a picture of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentist logos because it challenges me to come up with a design that implies dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a household nonprofit, the logo includes 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the devotion that William McNally had for the people in his community. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy approach to any logo design is to be very literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo design to illustrate exactly how individuals should think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that illustrates itself will never have the chance to be comprehended.

Logo style created for a hair design studio including a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo which communicated a sense of tranquility and elegance for their new hair studio. I came up with a concept which did not go the obvious route of creating just a stylized orchid but rather delivered a logo design which suggested a flower in the pattern of a swirl integrated in to the letter O in the name and by putting attention on the concept along with the figure of a hummingbird hovering above the image itself. The obvious path in designing a business logo is in most cases the incorrect path and in this case, the design ended up not being about the flower but alternately placed the main focus on the feeling that they wanted to transmit to their patrons.

Arabian steed logo design created for a horse cattle ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct logotype concept fashioned to manifest the unique physical traits of the Arabian kind of equines. With a different head form and high tail carriage, the Arabian is one of the most quite easily recognizable equine lineages in the world.

Las Coffee shop logo style a tiny restaurant, layout consists of a customized manuscript font style which floats above a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design consists of a modified manuscript font style which floats above a group of luxuriant lines as well as dots.

Logo layout for a software application developer the style attributes and also iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in many cases the substance supporting a logo design is just as important as how it brands the organization it represents.

Advance logo layout created for a Germantown indoor designer, design attribute a collection of red circles that intersect and also change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Germantown interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, coordinates, and manages such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site assessments, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo design done for Advanced Leadership Solutions, the characters for letter V and also A in center of the word progressed have been modified to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Germantown logo design project was undertaken for a leadership consultant that assists business leaders to develop into more effective at supervising people, expectations, and productivity.

A logo layout featuring an angler in the center of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly knew the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a location to sell off their used goods to other sports enthusiasts. I tailored their Germantown logo design dsign utilizing an illustration that pulls in the interest of vehicles and projects an image that calls to mind the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has actually an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually designed for an Germantown area farm it was in reality designed for a products broker, and this particular business logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to create a brand mark that projects self-confidence, success, and affluence.
Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a famous sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project in which I worked closely with the proprietor to create a logo that worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very easy to read from over a block away.