Germantown, Wisconsin Logo Design

Each and every new Germantown business realizes that they are in need of a logo, however few new business owners entirely understand the key role their logo will make in their success, or the reason that one logo works better than another. A business logo has a critical and sustaining influence on the viability of a company, choose the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Germantown, Wisconsin businesses prosper, they are effective in any given situation and the main reason they are so effective is that they all have these five things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be understood in just a glance.
  2. Scalability: from labels to signboards a scalable business logo will remain legible and equally emotive at virtually any size.
  3. Versatility: logos which operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo should be enduring and will feel as relevant today, tomorrow, and thirty years from now.
Retro logo design of a bicycle created for a Germantown, Wisconsin coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually launching in an older part of the area and hoped to project a nostalgic tone without coming across as boring or low energy. I accomplished both jobs by means of creating a symbol concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a ageless business image.

medical logo design with a microscopic lense slide and also bacteria created for Germantown, Wisconsin clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which studies the root causes and outcomes of diseases, mainly the branch of medicine that deals with the laboratory examination of samples of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the sole instance I recall where I was in a position to integrate a bacteria-laden microscope slide right into a logo design.

Generally I try not to be excessively literal with a design and to a degree, this specific design approaches the company it serves fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and a lot more memorable.

logo design with a leaping eco-friendly frog designed for a family members fun facility in Germantown, Wisconsin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of projects which come my way, I’ve done dozens of logo designs for health care providers, dental offices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a few springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I created was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, as well as a tree - made for Germantown, Wisconsin traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche field because travel photographers don’t capture locations or things but instead reveal emotional experiences by means of the photos they capture. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is quintessential of most good photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something similar to this logo design by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Germantown logo but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Germantown logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of custom logo design jobs that I take on I genuinely enjoy and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my client, while he loved the concept, didn’t care for my choice of birds. This guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his aversion for this specific breed of sea bird.

When I turn a design over to a customer I urge them to talk about it with friends and colleagues and family as well as with folks that they don’t actually know so as to get unprejudiced opinions on the merit of a concept. Fortunately, he shared it with his family members and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world given that the people that tend to hire a professional to design their logo understand how crucial a logo design is for their organization so they are way more vested in the end result. Every logo design project has it’s share of hurdles, but the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, layout for Germantown, Wisconsin publication publisher

Red Panda Publishers | Logo Design

The book spine is a slender slice of real estate to work with, nevertheless it really is the most important part of a printed book because it is often the very first thing a person views in the book shop. For a publishing company, it’s the most ideal opportunity that they will ever get to advertise their product and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines come and go nevertheless it seems like that in many cases 1 of the items individuals often tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline located in LA and while I’m not certain it actually “took off” their logo didn’t ground them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was undoubtedly a winner.

 Germantown logo design used for advertising as well as a tag style for Vintage Situation features an old font style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, that appeared to be antique cases. For this business logo concept I attempted to come up with a logo that had a fluid nostalgic feel to it and could be utilized for everything from a website to a label on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Germantown, Wisconsin, design include an arc with lines converging with it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design projects considering that it seems that every single dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company branding, if restaurants approached their branding in the very same way dental professionals do every one of their logos would definitely be a picture explaining something they served, McDonalds would probably have an image of a potato and a cow.

I understand the thinking behind incorporating an image of something mouth related to a dentist’s logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I really love doing dentistry business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo design includes 4 characters staggered in height to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name presented a unique opportunity to do a logo that conveyed that they were about families without being openly corny about it. The intention of a logo is to be remembered and recognized and if the designer tries to use the logo design to illustrate specifically how people ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo that explains itself won’t have the opportunity to be understood.

Logo style created for a hair layout studio including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that projected a feeling of simplicity and connection for their new hair salon. I created a concept that didn’t go the obvious path of designing simply a stylized orchid but rather created a business logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo is generally the wrong path and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they wanted to forecast to their patrons.

Arabian horse logo design created for a steed cattle ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed a unique logotype design fashioned to symbolize the unique physical traits of the Arabian pedigree of equines. With a distinctive head shape and very high tail carriage, the Arabian is one of the most easily identifiable equine lineages in the entire world.

Las Coffee shop logo design a little dining establishment, layout consists of a changed manuscript font style which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, layout includes a customized script typeface which hovers above a group of luxuriant lines and dots.

Logo style for a software developer the layout attributes and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in many cases the meaning behind a logo is just as important as how it serves the business it represents.

Advance logo design developed for a Germantown, Wisconsin interior designer, design function a collection of red circles that converge and also change the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Germantown, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, researches, coordinates, and manages such ventures. Interior design is a multifaceted profession that includes conceptual development, area planning, site assessments, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word advanced have actually been customized to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Germantown, Wisconsin logo design project was undertaken for a leadership consultant that assists business professionals to become more successful at handling people, expectations, and profitability.
A logo design including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the founders of On the Fly knew the market place was prepared for an outdoor sporting retailer that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all types of interests, a location to market their pre-owned equipment to other sports enthusiasts. I designed their Germantown logo dsign with an image which grabs the attention of vehicles and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t really created for an Germantown, Wisconsin area farm it was in reality created for a commodities broker, and this particular business logo was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design a graphic that projected self-assurance, success, and prosperity.

 Germantown Logo design for a not-for-profit, Turning Point Solutions - the logo style attribute for externally facing arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Fortunately, in this instance, I nailed a bullseye with the 1st shot.

Logo developed for making use of an indicator for the restaurant (Brewgrrs), it is a luxuriant script font that is reminiscent of a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the proprietor to develop a logo design which worked extremely well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.