Acute Care 360 ImageCo, Greenfield, Wisconsin, WI,

ImageCo, Greenfield, Wisconsin, WI,

Evolv Design logo designed by ImageCo, Greenfield, Wisconsin, WI,

Red Panda Publishers logo designed by ImageCo, Greenfield, Wisconsin, WI,

Greenfield, Wisconsin, WI,

ImageCo, Greenfield, Wisconsin, WI,
ImageCo, Greenfield, Wisconsin, WI,

Mid Valley Pathology logo designed by ImageCo, Greenfield, Wisconsin, WI,

FSA OK logo designed by ImageCo, Greenfield, Wisconsin, WI,

Emerald Heights logo designed by ImageCo, Greenfield, Wisconsin, WI,

Club Sapphire logo designed by ImageCo, Greenfield, Wisconsin, WI,

Downtown Dogs logo designed by ImageCo, Greenfield, Wisconsin, WI,

School board logo designed by ImageCo, Greenfield, Wisconsin, WI,

Ferry Street Coffee Company logo designed by ImageCo, Greenfield, Wisconsin, WI,

Stoney Forensic logo designed by ImageCo, Greenfield, Wisconsin, WI,

Smart kernels logo designed by ImageCo, Greenfield, Wisconsin, WI,

POINTERS ON DETERMINING THE RIGHT LOGO DESIGNER

BUDGET

A logo is an investment in both your time and your money so when a design agency offers a money back guarantee try to keep in mind that they can not refund the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Many design firms talk a good game but in the end a design agency can only be determined by the quality of their design work, if the work in their design portfolio does not contain actual samples chances are they will not be able to produce a top quality logo design.

VISION

A logo’s objective is to be understood and be unforgettable, and it’s goal is to echo your unique vision for your organization. If a logo designer isn’t focused on fulfilling your vision, the thing they are actually focused on is how soon they will get paid.

Greenfield LOGO DESIGN​

For over twenty years ImageCo has been helping start ups and entrepreneurs develop notable brands. We have undertaken brand design work for mechanics, schools, diamond miners, party planners, cafes, retail stores, and virtually every other kind of business you can think of. What makes us unique compared to our contemporaries is that our background is rooted in the electrical sign industry so we approach every design as if it will be utilized as an electrical sign. As a result of our sign first approach our logo designs can, and have been utilized in everything from clothing labels to billboards. Our sign first technique ensures that our logos are just as effective whether they are used in television commercials or website applications, they are consistently identifiable, comprehended, and remembered no matter of size or function.

American Made ★ Design

Something that seriously sets ImageCo apart from many of the design firms that you probably have found in Google’s search results, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every project we are brought on board to perform, we do in-house. Irrespective of the type of design project we undertake, logo, web site, trade show display, or electrical sign, we do not, and never will contract out our customer’s projects to companies based outside the USA. Whenever you contact us at 1-855-IMAGECO the individual that picks up the telephone is ImageCo’s owner and designer, not a go-between that increases the price of your design project and dictates the conditions of how my customers and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

It’s likely that every new Greenfield organization understands that they require a logo, yet few start ups entirely comprehend the vital role their logo can perform in their financial success, or why one logo design works better than another. A logo design has a critical and long-term impact on the prosperity of a company, go with the right one and it will make the door swing and phone ring, select the wrong one and it can be an obstacle and a hindrance for the longevity of a business. The logos presented in the ImageCo portfolio help Greenfield businesses succeed, they are effective in any given circumstance and the reason why they are so effective is that they all have these five traits in common.
  1. Simplicity: simple logos don’t require deliberation, they can be understood in merely a look.
  2. Scalability: from business cards to posters a scalable business logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel personal, and they are suitable for the product or business they brand.
  5. Relevance: a company logo must be enduring and should feel equally relevant today, tomorrow, and twenty five years from now.

understand your brand

Brand – It is both a verb as well as a noun, it is an identifying mark as well as the process of marking something to ensure that it could be distinguished, its genesis originates from the brand burned onto animals. Nowadays a brand represents virtually anything with a motive, regardless of whether it be revenue or government agencies, a brand is an innate aspect of defining the value of something in the consumer’s mind.

Branding – Is kind of like advertising and marketing’s sexy cousin, they are all from the same family, the distinction being that marketing and advertising are about making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity competition aimed at a target audience, it’s goal is to produce an image that the audience will likely identify with.

Brand Image – An image planted and nurtured through advertising and marketing and also identity design. When someone mentions the brand names Ferrari or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can move us from point A to point B, the the mental image we have (or at least I have) is of speed, elegance, of something dangerous and unique . That is brand image and that is what makes individuals purchase those products. Brand image is why individuals acquire specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can relate to.

Branding Companies – If you reflect on the beginning of many branding agencies you’ll find that they are frequently re-branded marketing agencies. When a person claims they are in advertising lots of people will likely have an idea about the type of work they do anything that can be seen, felt or heard belong to a brand identity.

Brand Identity Designer
– A brand identity designer is a visual designer that concentrates on a type of visual design which helps form the image of a firm, a product or an organization. Brand identity designers create logo designs, signage designs, packaging, and also collateral products such as business cards, stationery, and also pamphlets. Some visual designers also design websites as well as software interfaces. The vital function of a brand identity designer is to establish the visual cues as well as an emotional tone with the goal of affecting activities, outcomes and understandings.

select SIGNS & LOGOS

Retro logo design of a bicycle produced for a Greenfield coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an older part of the community and wanted to cast a nostalgic vibe without appearing as uninteresting or low energy. I accomplished each of the tasks via creating a trademark design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide as well as bacteria developed for Greenfield medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the triggers and outcomes of diseases, especially the branch of healthcare which works with the laboratory examination of specimens of human body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the sole instance I remember in which I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be overly literal with a design and to a degree, this specific design approaches the company it serves rather literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and even more meaningful.

logo design with a leaping environment-friendly frog designed for a family enjoyable center in Greenfield.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for doctors, dental practices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the full name of the business features the word springz in its name the obvious choice would have been to feature a couple springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more enthusiastic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for advertising. I also think this is the only time that a logo I created was made into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design including a group of birds, a mountain, a trail, a stream, as well as a tree - designed for Greenfield traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but rather reveal emotional journeys through the images they capture. The idea behind this logo concept was to use negative space to communicate more than what was visible upon first glance, which I think is representative of almost all professional photographers in that they oftentimes convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional fullness which can’t be revealed with just words. I attempted to do something much the same to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Greenfield logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Greenfield logo design with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design projects that I take on I really take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A but my client, while he liked the concept, didn’t care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a design over to a customer I encourage them to share it with colleagues and family members as well as with other people that they don’t even know so as to get neutral point of views on the merit of a design concept. Fortunately, he talked about it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original concept.

Logos are a weird creature in the design world given that the people that have a tendency to hire a professional to create their business logo comprehend how essential a logo design is for their business so they are way more vested in the end result. Every logo design job possesses it’s portion of obstacles, however the largest obstacle is identifying that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Greenfield publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it really is the most essential part of a printed book considering that it is ordinarily the initial thing a person sees in the bookstore. With regard to a publisher, it’s the opportunity that they will ever get to spotlight their brand and get their logo design in front of the people that buy actual books.

This three color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo created for an airline in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many occurrences one of the things consumers usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle air service located in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of airline flight and it was surely a winner.

 Greenfield logo style utilized for advertising and also a label design for Vintage Case features an old font style.

Vintage Case | Logo Design

Vintage case focused in new cases for musical instruments, that looked to be older cases. For this logo concept I tried to come up with a logo that provided a fluid old style feel to it and could be utilized for every thing from a web site to an insignia on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in Greenfield, layout consist of an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging and difficult logo design projects because it seems that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to small business branding, if restaurants approached their branding in the same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely have a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really love doing dentistry business logos because it challenges me to come up with a design that implies dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was apparent was really the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design includes 4 characters surprised in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to illustrate precisely how individuals ought to think or feel they don’t understand the mission of a logo. If viewers have to ponder a logo to understand what it means, it has failed, a logo needs to be immediately understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo layout developed for a Greenfield hair layout workshop including a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo design which communicated a sense of simplicity and connection for their new hair salon. I came up with a concept which did not go the obvious path of crafting just a stylized orchid but instead created a logo design that suggested a flower in the formation of a swirl incorporated in to the letter O in the name and by placing attention on the concept along with the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is more often than not the wrong course and in this case, the design ended up not being about the orchid but alternately placed the emphasis on the perception that they really wanted to project to their patrons.

Arabian steed logo style developed for a steed ranch that concentrates on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo developed an original brand design styled to exemplify the unique physical traits of the Arabian kind of equines. With a different head form and higher tail posture, the Arabian is one of the highly quite easily identifiable equine types in the entire world.

Las Cafe, A Greenfield restaurant logo layout a small dining establishment, layout contains a changed manuscript font style which floats over a group of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design consists of a changed script font style which hovers above a team of luxuriant lines as well as dots.

Logo style for a software developer the layout features and also legendary Greenfield aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and disk operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone with regards to what business they are in or how it relates to their specific location. But it meant something to the owner of the company and in quite a few cases the symbolism behind a company logo is equally as important as how it brands the business it stands for.

Advance logo style produced for a Greenfieldindoor designer, layout function a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Greenfield interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, researches, collaborates, and manages such projects. Interior design is a multifaceted occupation that consists of conceptual development, space planning, location inspections, programming, analysis, communicating with the stakeholders of a project, construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions in Greenfield, the characters for letter V and A in center of the word advanced have been modified to link directly right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Greenfield logo design assignment was undertaken for a management consultant that assists business professionals to develop into more efficient at supervising people, expectations, and profitability.

A Greenfield business logo style including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market was primed for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of passions, a spot to sell their pre-owned goods to other sports enthusiasts.

I tailored their Greenfield logo design design along with an illustration that seizes the interest of traffic and projects an image that evokes the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and serene habitat.

Logo design MQ farms, this Greenfield company logo layout has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo design wasn’t really created for an Greenfield area farm it was really devised for a products broker, and this logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a brand mark that projects self-confidence, financial success, and opulence.

 Greenfield Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for externally dealing with arrowhead and also the arrowheads indicate that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, this can be a good thing or a bad thing. Good in that it provides a designer the flexibility to discover any idea that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Luckily, in this instance, I nailed a bullseye with the first try.

Logo made for making use of an indicator for the dining establishment (Brewgrrs), it is an ornate script font style that is similar to a popular Greenfield sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the owner to develop a business logo that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial branding projects

Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Electrical sign design for Greenfield restaurnat designed by Greenfield Sign Company
Greenfield logo design and brand identity design for Greenfield commercial businesses
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,

Logo designed by ImageCo, Greenfield, Wisconsin, WI,

Logo designed by ImageCo, Greenfield, Wisconsin, WI,

Logo designed by ImageCo, Greenfield, Wisconsin, WI,

Logo designed by ImageCo, Greenfield, Wisconsin, WI,

Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,
Logo designed by ImageCo, Greenfield, Wisconsin, WI,