Greenfield, Wisconsin Logo Design

Nearly every new Greenfield company realizes that they require a logo, yet few new business owners are thoroughly aware of the vital role their business logo will play in their financial success, or the reason that one business logo functions far better than another. A logo has a critical and sustaining influence on the success of a company, pick the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and an impediment for the life span of an organization.

The logos presented in the ImageCo portfolio help Greenfield, Wisconsin companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be realized in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will be legible and equally emotive at virtually any scale.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be enduring and should feel relevant today, tomorrow, and twenty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle produced for a Greenfield, Wisconsin coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were actually launching in an older section of the city and hoped to cast a nostalgic tone without appearing as stodgy or low energy. I accomplished the two tasks by creating a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

clinical logo style with a microscope slide as well as germs designed for Greenfield, Wisconsin medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and consequences of diseases, especially the field of healthcare which works with the clinical assessment of specimens of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this specific design approaches the company it serves very literally, but it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and even more unforgettable.

logo layout with a leaping green frog made for a family members enjoyable facility in Greenfield, Wisconsin.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve done dozens of logo designs for health care providers, dental professionals, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better lively high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was transformed into a mascot when they had an employee costume fabricated to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a trail, a stream, as well as a tree - developed for Greenfield, Wisconsin travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche field due to the fact that travel photographers tend not to capture places or things but instead project emotional experiences through the images they record. The idea behind this logo design was to utilize negative space to project more than what was visible upon first glance, which I think is representative of almost all good photographers in that they often tell whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional fullness that can’t be communicated with mere words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Greenfield logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Greenfield logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however my customer, even though he liked the concept, didn’t care for my choice of birds. This man truly disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family did not share his contempt for this particular type of sea bird.

When I turn a concept over to a customer I urge them to discuss it with friends and colleagues and family members as well as with people that they don’t actually know so as to get objective assessments on the worthiness of a concept. Fortunately, he shared it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world given that the people that are inclined to hire an expert to create their business logo understand how crucial a logo is for their company so they are way more vested in the result. Every logo design job possesses it’s portion of challenges, but the biggest challenge is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Greenfield, Wisconsin book author

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, but it really is the most important part of a published book since it is in most cases the primary thing a person views in the book store. For a publisher, it’s the most ideal opportunity that they will ever have to publicize their label and get their logo design in front of the people that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design made for an airline company in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart yet it seems like that in many instances one of the traits individuals usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company based in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was definitely a victory.

 Greenfield logo layout used for advertising and marketing and also a tag layout for Vintage Instance features an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that looked to be antique cases. For this business logo concept I sought to come up with a logo that provided a fluid vintage feel to it and could easily be used for every thing from a website to an insignia on brand new cases that seemed like they were from another era.

Logo created for an orthodontist in Greenfield, Wisconsin, design consist of an arc with lines intersecting via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo projects due to the fact that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to small business marketing, if restaurants approached their advertising in the exact same way dental practices do every one of their logo designs would be a picture trying to explain something they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding an image of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry industry.

I really enjoy doing dental logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family not-for-profit, the logo design includes 4 personalities surprised in elevation to stand for a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name offered a unique opportunity to do a logo design that conveyed that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to consider a logo to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that explains itself won’t have the likelihood to be understood.

Logo layout created for a hair style studio including a script font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a business logo which projected a sense of peace and connection for their new hair studio. I created a concept that didn’t go the obvious route of making just a stylized orchid but alternatively designed a company logo that suggested an orchid in the pattern of a swirl featured into the letter O in the name and by putting attention on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in creating a logo is in most cases the incorrect path and in this case, the design ended up not being about the flower but alternately put the emphasis on the feeling that they wanted to forecast to their clients.

Arabian horse logo layout developed for a horse cattle ranch that specializes in breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original brand design customized to illustrate the unique physical traits of the Arabian type of equines. With a distinctive head form and high tail carriage, the Arabian is one of the most quite easily recognizable equine lineages in the world.

Las Coffee shop logo design a little restaurant, design contains a changed script font which floats above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny restaurant, style includes a customized manuscript font which hovers over a group of luxuriant lines and dots.

Logo layout for a software program programmer the design functions and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and disk management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the owner of the business and in quite a few cases the symbolism supporting a business logo is just as important as how it brands the enterprise it represents.

Advance logo style produced for a Greenfield, Wisconsin indoor designer, style attribute a collection of red circles that intersect as well as replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Greenfield, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, investigates, collaborates, and manages such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site assessments, programming, investigation, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo design provided for Advanced Management Solutions, the personalities for letter V and A in middle of the word progressed have actually been changed to connect directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Greenfield, Wisconsin logo design job was carried out for a management expert that aids business professionals to become more successful at handling people, expectations, and profitability.
A logo design including an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly understood the market was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a spot to sell off their pre-owned products to other sports enthusiasts. I tailored their Greenfield logo design dsign utilizing an illustration which pulls in the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo style has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually created for an Greenfield, Wisconsin regional farm it was actually devised for a products broker, and this particular brand was one of many which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to generate a graphic that projects self-assurance, effectiveness, and opulence.

 Greenfield Logo design for a not-for-profit, Turning Point Solutions - the logo layout function for outwardly facing arrowhead and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the opportunity to explore any concept that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where the target is. Fortunately, in this case, I nailed a bullseye with the 1st shot.

Logo design developed for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is reminiscent of a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the owner to develop a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very easy to read from over a block away.