Janesville, Wisconsin Logo Design

Each and every new Janesville business understands that they are in need of a logo, however few new business owners thoroughly understand the essential role their organization logo can perform in their financial success, or why one logo performs better than another. A business logo has an immediate and sustaining influence on the prosperity of a business, select the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help Janesville, Wisconsin companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logo designs don’t require consideration, they can be realized in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo will remain legible and just as emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the company they represent.
  5. Relevance: a logo design needs to be timeless and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Janesville, Wisconsin coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening up in an old section of the community and wished to visualize a retro feel without coming across as boring or low energy. I fulfilled both of these jobs by means of creating a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo layout with a microscopic lense slide and also germs made for Janesville, Wisconsin clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the triggers and consequences of diseases, especially the field of medicine which works with the laboratory assessment of samplings of human body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I try not to be extremely literal with a design and to a point, this specific design approaches the company it represents quite literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more captivating, more focus grabbing and even more meaningful.

logo layout with a jumping environment-friendly frog made for a family members fun facility in Janesville, Wisconsin.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs which come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to include a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better enthusiastic high energy atmosphere.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo design including a group of birds, a hill, a trail, a stream, and a tree - developed for Janesville, Wisconsin traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession because travel photographers don’t capture locations or things but rather reveal emotional journeys through the images they record. The thought behind this logo concept was to make use of negative space to communicate more than what was visible upon initial view, which I think is representative of most professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I made an effort to do something much the same to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Janesville logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Janesville logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I really take pleasure in and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, while he liked the concept, really did not care for my choice of birds. This particular man really hated seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his aversion for this particular breed of sea bird.

When I turn a concept over to a customer I encourage them to talk about it with friends and family members as well as with people that they don’t even know so as to get honest assessments on the benefit of a design. Fortunately, he talked about it with his family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a strange animal in the design world because the people that have a tendency to hire an expert to create their logo understand how important a logo is for their company so they are much more invested in the end result. Every logo design project possesses it’s allotment of hurdles, but the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Janesville, Wisconsin book author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, yet it is the most crucial part of a published book considering that it is usually the primary thing a person sees in the book store. With respect to a publisher, it’s the opportunity they will likely ever get to spotlight their label and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo designed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many instances one of the items people usually tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service based in LA and while I’m not sure it actually “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a good sense of air travel and it was undoubtedly a victory.

 Janesville logo style used for advertising as well as a tag style for Vintage Situation features an archaic font style layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be older cases. For this logo concept I strove to come up with a logo that had a fluid vintage feel to it and could be used for every thing from a web page to a label on brand new cases that looked like they were from another generation.

Logo produced for an orthodontist in Janesville, Wisconsin, style consist of an arc with lines intersecting through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most difficult logo jobs due to the fact that it seems that almost every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their branding in the very same way dental professionals do every one of their company logos would be a picture trying to explain something they served, McDonalds would likely have a picture of a potato and a cow.

I recognize the thinking behind adding an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo includes 4 characters startled in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be illustrative of the love that William McNally had for the people in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which communicated that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo to illustrate specifically how people should think or feel they don’t understand the objective of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo design that illustrates itself won’t have the likelihood to be comprehended.

Logo design created for a hair design workshop featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related a sense of tranquility and connection for their new hair salon. I came up with a concept which did not go the obvious course of crafting simply a stylized orchid but instead delivered a business logo which suggested an orchid in the formation of a swirl integrated in to the letter O in the title and by putting emphasis on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in creating a company logo is more often than not the incorrect path and in this case, the design ended up not being about the flower but alternately put the emphasis on the emotion that they wanted to forecast to their customers.

Arabian horse logo design created for a horse cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo design styled to epitomize the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and high tail carriage, the Arabian is one of the highly immediately recognizable horse breeds in the entire world.

Las Coffee shop logo style a small restaurant, style includes a changed manuscript font style which hovers above a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny dining establishment, style consists of a customized script font style which floats over a team of luxuriant lines and also dots.

Logo design for a software designer the style functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the significance supporting a logo design is just as important as how it serves the business it stands for.

Advance logo style created for a Janesville, Wisconsin indoor designer, layout attribute a collection of red circles that converge and change the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Janesville, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who organizes, explores, collaborates, and oversees such tasks. Interior design is a multifaceted occupation that involves conceptual development, space planning, site assessments, programming, research study, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Management Solutions, the characters for letter V as well as A in center of the word progressed have been customized to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Janesville, Wisconsin logo design job was undertaken for a leadership consultant that enables business professionals to become more efficient at supervising people, expectations, and productivity.
A logo design including a fisherman in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly realized the market was ready for an outdoor sporting store that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of interests, a place to sell off their used goods to other sports enthusiasts. I created their Janesville business logo dsign with an illustration which grabs the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With traffic that averages 45 miles per hour I knew it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo style MQ ranches, this logo design has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t actually produced for an Janesville, Wisconsin regional farm it was really designed for an investments broker, and this particular logo design was one of multiple that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate an identity that projected self-assurance, effectiveness, and prosperity.

 Janesville Logo design for a not-for-profit, Turning Point Solutions - the logo layout function for externally dealing with arrow as well as the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it grants a designer the flexibility to explore any idea that comes to mind, bad in that it’s tricky to hit a bullseye in the absence of recognizing where the target is. Luckily, in this instance, I nailed a bullseye with the 1st try.

Logo developed for using a sign for the restaurant (Brewgrrs), it is a luxuriant script typeface that is evocative a famous sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool project where I worked directly with the proprietor to design a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.