Janesville Logo Design

Nearly every new Janesville business realizes that they are in need of a logo, but few entrepreneurs fully understand the essential role their logo design can make in their success, or exactly why one logo works more effectively than another. A business logo has an instant and sustaining effect on the prosperity of a company, select the right one and it will make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the life of a company. The logos included in the ImageCo portfolio help Janesville businesses prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in merely a glance.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at any dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a business logo should be enduring and will feel relevant today, tomorrow, and twenty years from now.

Retro logo style of a bicycle produced for a Janesville coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and coffee shop were actually opening in an old part of town and hoped to visualize a retro feel without coming across as uninteresting or low energy. I achieved each of the tasks by creating a logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a classic business image.

clinical logo design with a microscopic lense slide and also bacteria designed for Janesville medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the causes and effects of diseases, mainly the field of healthcare that deals with the clinical assessment of samplings of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the sole instance I call to mind in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be extremely literal with a concept and to a degree, this design approaches the company it serves fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more appealing, more attention grabbing and even more unforgettable.

logo design with a jumping green frog created for a household fun center in Janesville.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the sorts of jobs that come my way, I’ve produced dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to incorporate a handful of springs into the design but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more enthusiastic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo featuring a flock of birds, a hill, a path, a stream, as well as a tree - developed for Janesville travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche profession because travel photographers don’t capture locations or things but rather reveal emotional journeys through the pictures they capture. The idea behind this logo concept was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of most professional photographers in that they frequently tell whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be revealed with mere words. I tried to do something much the same to this logo design by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Janesville logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 Janesville logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but my customer, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a concept over to a customer I urge all of them to share it with friends and family members as well as with individuals that they don’t even know so as to get neutral viewpoints on the value of a concept. Fortunately, he discussed it with his whole family and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world given that the people that tend to hire an expert to design their logo design recognize how essential a logo design is for their organization so they are much more invested in the final result. Every logo project has it’s portion of hurdles, however the most significant challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for Janesville publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, nevertheless it really is the most necessary part of a printed book given that it is ordinarily the initial thing a person sees in the book shop. Regarding a publishing company, it’s the most ideal opportunity they will ever get to promote their brand and get their logo design in front of the individuals that shop for actual books.

This 3 color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it seems that in many occurrences one of the items people tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their custom logo didn’t ground them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was definitely a winner.

 Janesville logo layout utilized for advertising and marketing as well as a label style for Vintage Case includes an old font style layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which looked to be antique cases. For this brand concept I strove to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for every thing from a web page to a label on brand new cases that seemed like they were from another era.

Logo design developed for an orthodontist in Janesville, design consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design projects due to the fact that it seems that every single dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the exact same way dental practices do every one of their logo designs would be a picture explaining anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental profession.

I really love doing dentistry logo designs because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the concept. When I turned this particular design over to the customer the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design features 4 characters staggered in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his community. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to project.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design that communicated that they were about families without being openly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo design to explain precisely how individuals should think or feel they don’t understand the goal of a logo. If viewers have to think about a logo to understand what it means, it has been in vain, a logo needs to be immediately comprehended and a logo design that illustrates itself won’t have the opportunity to be comprehended.

Logo style produced for a hair design studio featuring a script font a hummingbird and a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design that communicated a sense of relaxation and connection for their new hair studio. I came up with a concept which did not go the obvious route of making just a stylized orchid but alternatively created a business logo that suggested a flower in the pattern of a swirl featured into the letter O in the title and by putting emphasis on the logo design along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in creating a logo design is more often than not the wrong route and in this case, the design ended up not being about the orchid but alternately laid the focus on the perception that they really wanted to forecast to their clients.

Arabian horse logo layout created for an equine cattle ranch that focuses on breeding Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a unique company logo concept tailored to exemplify the unique physical traits of the Arabian kind of equines. By having an unique head shape and very high tail posture, the Arabian is one of the very most quite easily identifiable horse breeds in the world.

Las Cafe logo design a small dining establishment, design includes a changed script font style which floats over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a little restaurant, style consists of a modified script font style which floats over a group of ornate lines and also dots.

Logo style for a software program developer the layout functions as well as famous aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the owner of the business and in quite a few cases the symbolism supporting a logo is just as important as how it brands the company it stands for.

Evolve logo design created for a Janesville indoor developer, style function a collection of red circles that converge as well as change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Janesville interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who organizes, explores, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, location evaluations, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words advanced have actually been modified to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Janesville logo design job was carried out for a leadership specialist that assists business professionals to develop into more effective at supervising people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the owners of On the Fly knew the market place was primed for an outdoor sporting retailer that functions as a consignment firm. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of interests, a location to sell their previously owned goods to other sports enthusiasts. I designed their Janesville logo dsign utilizing an illustration which captures the attention of traffic and sends an image that wakens the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the picture of a fly fisherman in his natural and calm habitat.
Logo style MQ farms, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really developed for an Janesville area farm it was really created for an investments broker, and this company was one of a handful of that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to make an identity that projects self-assurance, success, and affluence.
Logo created for making use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is similar to a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project in which I worked closely with the owner to design a logo design that worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very easy to read from over a block away.