La Crosse, Wisconsin Logo Design

Virtually every new La Crosse organization knows they require a logo, yet few entrepreneurs thoroughly recognize the essential role their company logo will play in their success, or precisely why one business logo performs better than another. A company logo has an immediate and long-term impact on the growth of a company, pick the right one and it will make the door swing and cash register ring, choose the wrong one and it can be an obstacle and a hindrance for the longevity of an organization.

The logos included in the ImageCo portfolio help La Crosse, Wisconsin businesses succeed, they are effective in any given situation and the main reason they are so effective is that they all have these five features in common.

  1. Simplicity: simple logo designs do not demand consideration, they can be grasped in merely a glimpse.
  2. Scalability: from labels to billboards a scalable logo will stay legible and just as emotive at every size.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they stand for.
  5. Relevance: a business logo needs to be lasting and will feel as relevant today, tomorrow, and twenty five years from today.
Retro logo style of a bicycle produced for a La Crosse, Wisconsin coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and cafe were opening in an older section of town and hoped to cast a retro tone without appearing as monotonous or low energy. I achieved both tasks via creating a trademark design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

clinical logo style with a microscope slide and bacteria developed for La Crosse, Wisconsin medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which analyzes the triggers and consequences of diseases, especially the field of healthcare which works with the clinical assessment of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind in which I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves rather literally, but it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more interesting, more interest grabbing and a lot more meaningful.

logo style with a leaping environment-friendly frog made for a family fun center in La Crosse, Wisconsin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs that come my way, I’ve done dozens of logo designs for medical professionals, dental offices, and lawyers but Cool Springz is without question the one and only trampoline park which I have ever had the opportunity to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to include a few springs into the concept but Cool Springz is a fun place to go and spring does not really resonate an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a path, a stream, and a tree - designed for La Crosse, Wisconsin traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I think it is a niche profession because travel photographers tend not to capture places or things but instead communicate emotional journeys by means of the pictures they record. The idea behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is representative of most professional photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with mere words. I attempted to do something very similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  La Crosse logo design but also to illustrate the depth in her work and in the way that she sees the world through the lens of her camera.

 La Crosse logo layout with a seagull utilized for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly enjoy and the Coastal Wireless design was one that I certainly felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his aversion for this particular type of sea bird.

When I turn a design over to a customer I urge them to discuss it with friends and family as well as with people that they don’t even know so as to get neutral assessments on the value of a design. Fortunately, he talked about it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that tend to hire an expert to design their business logo comprehend how important a logo design is for their company so they are way more invested in the end result. Every logo design project has it’s share of hurdles, however the biggest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for La Crosse, Wisconsin book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it is the most crucial part of a printed book due to the fact that it is in most cases the very first thing a person views in the book shop. For a publishing company, it’s the best opportunity that they will ever get to spotlight their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo made for an airline company in Los Angeles, the logo has two letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and depart but it seems like that in many occurrences 1 of the things folks tend to recollect the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle air service situated in LA and while I’m not sure it really “took off” their logo design didn’t ground them. The bookend A’s in their title lent itself well to imparting a spirit of air travel and it was surely a victory.

 La Crosse logo design used for advertising as well as a tag layout for Vintage Instance includes an old font layout.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which appeared to be much older cases. For this custom logo concept I sought to come up with a logo that offered a fluid retro feel to it and could be used for everything from a web page to an insignia on brand new cases that looked like they were from another point in time.

Logo design developed for an orthodontist in La Crosse, Wisconsin, layout include an arc with lines intersecting with it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo design jobs because it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to small business advertising, if dining establishments approached their advertising in the exact same way dentists do every one of their logos would definitely be a picture trying to explain anything they served, McDonalds would probably contain a picture of a potato and a cow.

I understand the thinking behind including a likeness of something mouth related to a dentist’s company logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design developed for a household not-for-profit, the logo includes 4 characters startled in height to represent a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo design that would be depictive of the devotion that William McNally had for the people residing in his community. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be very literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name presented a unique opportunity to do a custom logo design which conveyed that they were about families without being openly corny about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to describe exactly how people ought to think or feel they don’t understand the purpose of a logo. If people have to consider a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself will never have the chance to be understood.

Logo design created for a hair style studio including a script font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a spirit of peace and connection for their new hair salon. I created a concept which didn’t go the obvious course of creating merely a stylized orchid but alternatively crafted a logo design that implied an orchid in the formation of a swirl featured in to the letter O in the title and by putting emphasis on the concept with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo design is more often than not the incorrect direction and in this case, the design ended up not being about the orchid but instead placed the main focus on the feeling that they really wanted to forecast to their clients.

Arabian equine logo style produced for an equine ranch that concentrates on reproducing Arabian program horses.

Dazzo Arabians | Logo Design

ImageCo created a distinct business logo design styled to exemplify the unique physical traits of the Arabian kind of horses. By having a distinctive head form and high tail carriage, the Arabian is one of the most easily recognizable horse types in the world.

Las Coffee shop logo layout a little dining establishment, style consists of a customized manuscript font style which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, style contains a customized script font which hovers over a team of ornate lines and dots.

Logo design for a software application programmer the layout functions and also famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Generally, the kernel is responsible for memory administration, process and task control, and disk managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. However, it meant something to the business owner of the company and in many cases the significance supporting a company logo is equally as important as how it serves the company it represents.

Develop logo layout created for a La Crosse, Wisconsin interior developer, layout function a collection of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a La Crosse, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who plans, researches, collaborates, and manages such ventures. Interior design is a diverse profession that involves conceptual development, space planning, location assessments, programming, investigation, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design provided for Advanced Management Solutions, the characters for letter V as well as A in middle of the word progressed have been changed to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular La Crosse, Wisconsin logo design job was carried out for a leadership guide that helps business professionals to become more successful at handling people, expectations, and productivity.
A logo design featuring a fisherman in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting enthusiasts the founders of On the Fly realized the market place was primed for an outdoor sporting merchant that functions as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a place to sell their used goods to other sports enthusiasts. I tailored their La Crosse logo dsign along with an image which seizes the interest of vehicles and projects an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t actually produced for an La Crosse, Wisconsin regional farm it was in reality designed for an investments broker, and this trademark was one of many that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to generate an identity that projected assurance, effectiveness, and prosperity.

 La Crosse Logo design for a nonprofit, Transforming Point Solutions - the logo style function for ostensibly facing arrowhead as well as the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what type of logo design they would like, this can be a good thing or a bad thing. Good in that it offers a designer the liberty to investigate any concept that comes to mind, bad in that it’s hard to hit a bullseye in the absence of realizing where exactly the target is. Luckily, in this instance, I nailed a bullseye with the very first try.

Logo design created for the use of an indication for the restaurant (Brewgrrs), it is an elaborate manuscript font style that is evocative a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created quite a lot of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to develop a logo design which worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung over their doors, and was highly visible and very legible from over a block away.