Madison Logo Design

Every new Madison business realizes that they require a logo, yet few new business owners thoroughly are aware of the crucial role their business logo can take in their success, or precisely why one logo design works better than another. A logo design has an immediate and long term influence on the growth of a company, select the correct one and it will make the door swing and cash register ring, choose the wrong one and it will be a barrier and a hindrance for the longevity of a business. The logos featured in the ImageCo portfolio help Madison businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs don’t require consideration, they can be understood in just a glance.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be lasting and should feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bike developed for a Madison coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and cafe were actually opening up in an old section of the town and wished to cast a retro atmosphere without coming across as stodgy or low energy. I achieved both of these tasks by means of designing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscopic lense slide as well as bacteria developed for Madison clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and consequences of diseases, especially the field of healthcare which deals with the clinical examination of samples of human body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology brand I came up with is the only instance I remember in which I was able to integrate a bacteria-laden microscope slide right into a logo design.

Generally I attempt not to be overly literal with a design and to a point, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and more memorable.

logo layout with a leaping environment-friendly frog developed for a household fun facility in Madison.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for physicians, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the opportunity to work on.

Given that the title of the business features the word springz in its name the clear choice would have been to incorporate a some springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, as well as a tree - developed for Madison traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche profession because travel photographers tend not to capture places or things but instead project emotional journeys by means of the images they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon initial view, which I think is representative of the majority of professional photographers in that they frequently share whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I attempted to do something very similar to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Madison logo design but also to illustrate the depth in her art and in the way that she perceives the world through the lens of her camera.

 Madison logo design with a seagull utilized for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of custom logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A however the client, while he loved the concept, really did not care for my choice of birds. This man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his contempt for this specific type of sea bird.

When I turn a design over to a customer I urge all of them to discuss it with colleagues and family members as well as with folks that they don’t actually know so as to get neutral viewpoints on the worthiness of a design. Fortunately, he shared it with his family members and they really liked the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that tend to hire an expert to design their business logo realize how essential a logo design is for their organization so they are way more invested in the final result. Every logo design project possesses it’s portion of hurdles, but the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, design for Madison publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, nevertheless it is the most vital part of a printed book due to the fact that it is usually the initial thing a person sees in the book store. For a publishing company, it’s the absolute best opportunity that they will likely ever get to publicize their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with benches customized to suggest they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many occurrences one of the items consumers usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a feeling of flight and it was certainly a winner.

 Madison logo layout utilized for advertising and marketing and a tag style for Vintage Case includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, which looked to be vintage cases. For this custom logo design I strove to come up with a logo that provided a fluid retro feel to it and could easily be utilized for everything from a website to a label on brand new cases that appeared like they were from another generation.

Logo design produced for an orthodontist in Madison, design include an arc with lines intersecting via it to imply metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that every single dental professional involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their advertising in the very same way dental offices do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind including an illustration of something mouth related to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I really love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a particular field of the field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and ultimately I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this design over to the customer the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family not-for-profit, the logo design includes 4 characters surprised in height to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be illustrative of the love that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the company or organization wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that conveyed that they were about families without being openly corny about it. The objective of a logo design is to be remembered and recognized and if the designer attempts to use the logo to illustrate exactly how people ought to think or feel they don’t understand the objective of a logo. If viewers have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo design that explains itself will never have the likelihood to be comprehended.

Logo style developed for a hair style workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo that projected a spirit of calmness and elegance for their new hair salon. I came up with a concept which did not go the obvious course of designing merely a stylized orchid but instead crafted a business logo which implied a flower in the formation of a swirl incorporated into the letter O in the name and by putting emphasis on the concept using the figure of a hummingbird floating above the logo itself. The obvious path in creating a company logo is usually the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the focus on the emotion that they wanted to transmit to their customers.

Arabian equine logo layout produced for a steed cattle ranch that focuses on breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind organization logo concept tailored to epitomize the unique physical traits of the Arabian type of equines. With an identifiable head form and higher tail posture, the Arabian is one of the most immediately identifiable equine types in the world.

Las Cafe logo design a tiny dining establishment, style contains a customized manuscript font which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout includes a changed manuscript font style which hovers over a group of elaborate lines as well as dots.

Logo style for a software application programmer the layout functions as well as renowned component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone about what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the significance supporting a company logo is equally as important as how it brands the enterprise it stands for.

Progress logo design created for a Madison interior designer, design feature a series of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Madison interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, explores, coordinates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo design done for Advanced Management Solutions, the personalities for letter V and A in middle of the word advanced have been modified to link straight into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Madison logo design job was completed for a leadership guide that assists business professionals to develop into more successful at supervising people, expectations, and productivity.

A logo style featuring a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market place was ready for an outdoor sporting store that functions as a consignment company. Whether or not you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all types of passions, a location to market their pre-owned products to other sports enthusiasts. I created their Madison logo dsign utilizing an illustration that captures the interest of vehicles and sends an image that invokes the passion of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo design has a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually created for an Madison regional farm it was in reality designed for a products broker, and this company was one of several that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to develop a brand mark that projects self-confidence, success, and luxury.
Logo design made for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is similar to a renowned sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to create a logo which worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.