Manitowoc Logo Design

Each and every new Manitowoc business understands that they require a logo, yet few new business owners thoroughly understand the vital role their company logo will play in their financial success, or the reason that one business logo functions far better than another. A company logo has a critical and long term impact on the financial success of a company, pick the correct one and it can make the door swing and phone ring, choose the incorrect one and it can be a barrier and a hindrance for the life of a business. The logos featured in the ImageCo portfolio help Manitowoc companies prosper, they are effective in any given circumstance and the reason they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logo designs do not demand scrutiny, they can be comprehended in merely a look.
  2. Scalability: from business cards to billboards a scalable logo will continue to be legible and just as emotive at every dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they stand for.
  5. Relevance: a business logo should be lasting and should feel relevant today, tomorrow, and forty years from now.

Retro logo style of a bicycle produced for a Manitowoc coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were opening in an older part of the area and really wanted to visualize a vintage vibe without appearing as monotonous or low energy. I fulfilled the two tasks via developing a business logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a ageless business image.

clinical logo style with a microscope slide and germs designed for Manitowoc clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the root causes and consequences of diseases, especially the field of healthcare that works with the clinical examination of samples of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I call to mind where I was able to integrate a bacteria-laden microscope slide within a business logo design.

Normally I attempt not to be excessively literal with a concept and to a point, this design approaches the company it represents fairly literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more intriguing, more interest grabbing and more unforgettable.

logo design with a leaping eco-friendly frog made for a family members enjoyable facility in Manitowoc.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for surgeons, dental offices, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the apparent choice would have been to include a some springs into the concept but Cool Springz is a fun place to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy atmosphere.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

photography logo featuring a flock of birds, a mountain, a path, a stream, as well as a tree - made for Manitowoc travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche speciality due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional journeys through the images they capture. The thought behind this logo concept was to make use of negative space to project more than what was visible upon first glance, which I think is representative of almost all good photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my objective was to both brand this photographer with a memorable  Manitowoc logo but also to show the depth of her work and in the way that she views the world through the lens of her camera.

 Manitowoc logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I genuinely relish and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull form as a stroke in the letter A however my client, even though he loved the concept, really did not care for my choice of birds. This particular guy truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his aversion for this particular breed of sea bird.

When I turn a design over to a client I encourage all of them to discuss it with colleagues and family members as well as with individuals that they don’t actually know so as to get objective opinions on the value of a design. Fortunately, he discussed it with his whole family and they loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logos are a weird animal in the design world because the people that are inclined to hire a professional to create their logo design recognize how essential a logo design is for their company so they are way more vested in the end result. Every logo job has it’s share of obstacles, but the most significant obstacle is finding that sweet spot in a design that works really well at the job it’s required to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Manitowoc publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, but it really is the most crucial part of a published book because it is in most cases the first thing a person sees in the book store. With respect to a publishing company, it’s the optimal opportunity that they will ever have to spotlight their brand and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has two letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many cases 1 of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a smaller fledgling commuter/shuttle airline company based in LA and while I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a sense of air travel and it was undoubtedly a success.

 Manitowoc logo design made use of for marketing and also a tag design for Vintage Instance includes an old typeface style.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, that seemed to be much older cases. For this brand design I attempted to come up with a logo that had a fluid old style feel to it and could be used for everything from a website to an insignia on brand new cases that appeared like they were from a different point in time.

Logo developed for an orthodontist in Manitowoc, style consist of an arc with lines converging with it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging logo projects considering that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to business branding, if dining establishments approached their advertising in the same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design created for a family members not-for-profit, the logo design includes 4 characters surprised in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be representative of the love that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The goal of a logo design is to be remembered and recognized and if the designer tries to use the logo design to summarize exactly how individuals should think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that describes itself will never have the opportunity to be comprehended.

Logo design created for a hair design workshop featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a logo design which related a feeling of relaxation and class for their new hair studio. I came up with a design which didn’t go the obvious direction of crafting simply a stylized orchid but alternatively delivered a logo design that suggested a flower in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird hovering above the logo itself. The obvious path in creating a company logo is more often than not the incorrect route and in this case, the design ended up not being about the orchid but alternately laid the attention on the feeling that they really wanted to project to their patrons.

Arabian equine logo design produced for an equine ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct logo concept tailored to illustrate the unique physical traits of the Arabian pedigree of horses. With an identifiable head form and higher tail posture, the Arabian is one of the most easily recognizable horse lineages in the whole world.

Las Cafe logo layout a little restaurant, design consists of a changed manuscript font style which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small dining establishment, design includes a customized script font which floats over a team of elaborate lines and also dots.

Logo design for a software programmer the design functions and renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and drive operations. The kernel attaches the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone with regards to what business they are in or how it relates to their specific location. But it represented something to the owner of the company and in quite a few cases the significance supporting a logo design is just as important as how it serves the organization it represents.

Progress logo layout created for a Manitowoc indoor designer, style attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Manitowoc interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, investigates, collaborates, and manages such tasks. Interior design is a multifaceted profession that involves conceptual development, area planning, location assessments, programming, research study, interacting with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and also A in middle of the word advanced have been customized to tie straight into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Manitowoc logo design assignment was completed for a management coach that enables business leaders to develop into more effective at managing people, expectations, and profitability.

A logo style featuring a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting lovers the founders of On the Fly realized the market was prepared for an outdoor sporting store that operates as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a location to sell off their pre-owned items to other sports enthusiasts. I created their Manitowoc business logo dsign utilizing an image which garners the interest of vehicles and sends an image that arouses the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and serene habitat.
Logo design MQ ranches, this logo layout has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t really composed for an Manitowoc area farm it was in reality created for a commodities broker, and this particular company logo was one of a handful of which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to design a graphic that projected assurance, financial success, and prosperity.
Logo created for the use of an indication for the dining establishment (Brewgrrs), it is an ornate manuscript font that is evocative a renowned sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed loads of restaurant logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat project where I worked directly with the proprietor to produce a logo design that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign that hung above their doors, and was highly visible and very easy to read from over a block away.