Mount Pleasant, Wisconsin Logo Design

Virtually every new Mount Pleasant venture knows they require a logo, yet few entrepreneurs thoroughly realize the vital role their company logo can perform in their financial success, or precisely why one logo performs better than another. A business logo has an immediate and long term effect on the growth of a company, go with the correct one and it can make the door swing and cash register ring, select the wrong one and it can be a barrier and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help Mount Pleasant, Wisconsin companies succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these 5 traits in common.

  1. Simplicity: simple logo designs don’t require scrutiny, they can be understood in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable logo design will stay legible and equally emotive at any size.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be ageless and will feel relevant today, tomorrow, and forty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike created for a Mount Pleasant, Wisconsin coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were opening up in an older section of the area and wished to project an old-fashioned vibe without appearing as uninteresting or low energy. I achieved both of these jobs via developing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as germs created for Mount Pleasant, Wisconsin clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the root causes and effects of diseases, mainly the field of healthcare which deals with the clinical evaluation of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology brand I came up with is really the only instance I call to mind where I was in a position to incorporate a bacteria-laden microscope slide right into a business logo design.

Generally I try not to be excessively literal with a design and to a point, this specific design approaches the company it represents rather literally, however it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that makes it more appealing, more focus grabbing and more meaningful.

logo layout with a jumping environment-friendly frog made for a family members enjoyable center in Mount Pleasant, Wisconsin.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects that come my way, I’ve done dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - developed for Mount Pleasant, Wisconsin travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche speciality due to the fact that travel photographers don’t shoot locations or things but instead communicate emotional journeys by means of the images they record. The thought behind this logo concept was to use negative space to reveal more than what was visible upon first view, which I think is representative of the majority of good photographers in that they oftentimes tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional resonance which can’t be conveyed with just words. I made an effort to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Mount Pleasant logo but also to reveal the depth in her art and in the way that she perceives the world through the lens of her camera.

 Mount Pleasant logo layout with a seagull made use of for the letter A. Designed for a wireless retail organisation.

Coastal Wireless | Logo Design

The lion’s share of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This man truly loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his hatred for this specific type of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get unbiased assessments on the value of a concept. Fortunately, he discussed it with his family members and they adored the design and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Logo designs are a weird animal in the design world given that the people that tend to hire an expert to design their logo design recognize how important a logo is for their business so they are way more vested in the end result. Every logo design job possesses it’s portion of obstacles, but the most significant obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a business and also giving the client the identity they see for themselves.

a red panda logo layout with bamboo in the background, design for Mount Pleasant, Wisconsin book author

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, nevertheless it is the most important part of a published book considering that it is usually the first thing a person views in the book shop. Concerning a publisher, it’s the most ideal opportunity they will ever get to advertise their product and get their logo design in front of the men and women that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines come and go however it looks like that in many cases 1 of the traits folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle airline company located in LA and although I’m not certain it actually “took off” their logo design didn’t slow them. The bookend A’s in their brand lent itself well to confering a sense of flight and it was definitely a success.

 Mount Pleasant logo design made use of for advertising and marketing and a label layout for Vintage Situation includes an old font style design.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for musical instruments, which seemed to be much older cases. For this custom logo design I attempted to come up with a logo that had a fluid old style feel to it and could be used for anything from a web page to an insignia on brand new cases that seemed like they were from a different generation.

Logo design created for an orthodontist in Mount Pleasant, Wisconsin, style consist of an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most challenging and difficult logo jobs considering that it seems that every single dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the most cliche ridden careers when it comes to business marketing, if restaurants approached their branding in the exact same way dental offices do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely contain a picture of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentistry logo designs simply because it challenges me to come up with a design that implies the field of dentistry or a particular area of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a concept that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family nonprofit, the logo includes 4 personalities staggered in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the devotion that William McNally had for the people in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy strategy to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to project.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being openly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how people should think or feel they don’t understand the purpose of a logo. If people have to consider a logo design to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that explains itself won’t have the opportunity to be comprehended.

Logo style produced for a hair style workshop including a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo design which carried a feeling of ease and class for their new hair salon. I came up with a design that did not go the obvious path of making just a stylized orchid but alternatively designed a business logo that suggested a flower in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the concept using the silhouette of a hummingbird floating over the logo design itself. The obvious path in creating a company logo is usually the wrong path and in this case, the design ended up not being about the flower but instead laid the importance on the perception that they really wanted to project to their customers.

Arabian equine logo style developed for a horse ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo design fashioned to epitomize the unique physical traits of the Arabian kind of equines. By having a different head shape and very high tail posture, the Arabian is one of the very most immediately identifiable horse lineages in the world.

Las Cafe logo design a small restaurant, design consists of a modified script font which hovers over a team of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a little dining establishment, style includes a modified manuscript typeface which hovers over a group of elaborate lines and also dots.

Logo style for a software developer the design attributes and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task control, and drive management. The kernel attaches the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in many cases the substance supporting a business logo is just as important as how it brands the business it represents.

Progress logo design created for a Mount Pleasant, Wisconsin interior designer, layout feature a collection of red circles that converge as well as replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Mount Pleasant, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, investigates, coordinates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo design provided for Advanced Leadership Solutions, the personalities for letter V as well as A in middle of words advanced have actually been changed to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Mount Pleasant, Wisconsin logo design assignment was performed for a leadership guide that enables business leaders to develop into more successful at supervising people, expectations, and profitability.
A logo style featuring a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was primed for an outdoor sporting retailer that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of passions, a spot to market their previously owned products to other sports enthusiasts. I tailored their Mount Pleasant logo design dsign using an image that seizes the attention of traffic and sends an image that calls to mind the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the average logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo design MQ farms, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t really developed for an Mount Pleasant, Wisconsin regional farm it was really developed for a products broker, and this particular company logo was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was actually to design an identity that projected assurance, financial success, and wealth.

 Mount Pleasant Logo design for a not-for-profit, Transforming Point Solutions - the logo layout feature for ostensibly dealing with arrowhead as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they wanted, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to explore any concept that comes to mind, bad in that it’s hard to hit a bullseye without understanding where exactly the target is. Luckily, in this particular instance, I nailed a bullseye with the very first try.

Logo design developed for using an indication for the dining establishment (Brewgrrs), it is a luxuriant script font that is evocative a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool undertaking where I worked directly with the business owner to create a logo design that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage that hung over their doors, and was highly visible and very legible from over a block away.