Muskego, Wisconsin Logo Design

Each and every new Muskego business understands that they are in need of a logo, yet few new business owners thoroughly recognize the crucial role their organization logo can play in their becoming successful, or the reason that one business logo performs more effectively than another. A logo design has an immediate and sustaining influence on the financial success of a business, go with the correct one and it will make the door swing and phone ring, go with the incorrect one and it will be an obstacle and an impediment for the life of an organization.

The logos featured in the ImageCo portfolio help Muskego, Wisconsin businesses prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not demand scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that work on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they represent.
  5. Relevance: a business logo must be ageless and should feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo design of a bike produced for a Muskego, Wisconsin coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffeehouse were launching in an older part of the area and wished to project a vintage tone without appearing as monotonous or low energy. I accomplished both jobs via developing a sign design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a classic business image.

medical logo style with a microscopic lense slide and also germs made for Muskego, Wisconsin medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and consequences of diseases, especially the field of medicine that works with the laboratory examination of samples of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Normally I attempt not to be extremely literal with a design and to a degree, this specific design approaches the company it represents fairly literally, but it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more captivating, more focus grabbing and more memorable.

logo style with a jumping green frog developed for a household enjoyable facility in Muskego, Wisconsin.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of jobs that come my way, I’ve produced dozens of logo designs for surgeons, dental practices, and attorneys but Cool Springz is without question the only trampoline park which I have actually ever gotten the opportunity to work on.

Given that the name of the business features the word springz in its name the apparent choice would have been to feature a some springs into the concept but Cool Springz is a fun location to go and spring does not actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a group of birds, a mountain, a route, a stream, and a tree - designed for Muskego, Wisconsin travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche sector due to the fact that travel photographers don’t shoot places or things but rather convey emotional experiences by means of the pictures they record. The idea behind this logo concept was to make use of negative space to communicate more than what was visible upon first glance, which I think is quintessential of the majority of good photographers in that they frequently convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be communicated with just words. I tried to do something much the same to this logo by making use of the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Muskego logo but also to show the depth in her art and in the way that she views the world through the lens of her camera.

 Muskego logo style with a seagull used for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really savor and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, while he liked the concept, didn’t care for my choice of birds. This guy seriously hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family didn’t share his aversion for this particular kind of sea bird.

When I turn a concept over to a client I urge all of them to share it with friends and family as well as with other people that they don’t actually know so as to get honest assessments on the benefit of a design concept. Fortunately, he discussed it with his family members and they adored the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo design understand how crucial a logo design is for their company so they are much more invested in the final result. Every logo design project possesses it’s share of hurdles, but the largest challenge is finding that sweet spot in a design that functions really well at the job it’s required to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, layout for Muskego, Wisconsin publication author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, but it is the most crucial part of a published book because it is often the initial thing a person sees in the book store. For a publishing company, it’s the absolute best opportunity that they will ever have to publicize their label and get their logo design in front of the individuals that buy actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart however it looks like that in many occurrences one of the items folks usually tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline based in LA and while I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a spirit of flight and it was certainly a winner.

 Muskego logo layout utilized for advertising and marketing and also a tag layout for Vintage Case includes an antiquated typeface style.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which seemed to be vintage cases. For this logo design I strove to come up with a logo that offered a fluid old-fashioned feel to it and could be used for every thing from a web site to a label on brand new cases that appeared like they were from another generation.

Logo design produced for an orthodontist in Muskego, Wisconsin, style consist of an arc with lines converging through it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging and difficult logo design jobs due to the fact that it seems that virtually every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden careers when it comes to company branding, if restaurants approached their branding in the very same way dentists do every one of their logo designs would definitely be a picture explaining something they served, McDonalds would probably include an image of a potato and a cow.

I understand the thinking behind adding an illustration of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a concept that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design includes 4 characters staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be depictive of the love that William McNally had for the people residing in his community. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution wants to communicate.

The McNally Foundation’s name provided a unique opportunity to do a logo that conveyed that they were about families without being overtly cheesy about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo to explain specifically how individuals ought to think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo design to understand what it means, it has failed, a logo needs to be immediately comprehended and a logo that illustrates itself will never have the likelihood to be understood.

Logo layout produced for a hair style studio including a script font a hummingbird and also an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a business logo that related a sense of calmness and connection for their new hair studio. I created a concept that did not go the obvious path of creating merely a stylized orchid but alternatively designed a business logo which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the logo design with the figure of a hummingbird hovering above the logo itself. The obvious path in creating a business logo is in most cases the incorrect path and in this case, the design ended up not being about the orchid but alternately laid the main focus on the perception that they wanted to transmit to their customers.

Arabian horse logo layout produced for an equine cattle ranch that concentrates on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed an original organization logo concept tailored to symbolize the unique physical traits of the Arabian breed of equines. With an identifiable head form and very high tail posture, the Arabian is one of the highly easily recognizable horse lineages in the whole world.

Las Cafe logo style a small dining establishment, layout includes a changed script font style which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny dining establishment, style includes a customized script font style which hovers above a team of ornate lines and dots.

Logo style for a software developer the style attributes and legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a connection between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it intimated something to the business owner of the company and in many cases the meaning supporting a business logo is just as important as how it serves the business it stands for.

Progress logo style produced for a Muskego, Wisconsin indoor designer, layout feature a series of red circles that intersect and change the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Muskego, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and oversees such ventures. Interior design is a diverse occupation that consists of conceptual development, area planning, site evaluations, programming, analysis, corresponding with the stakeholders of a project, building and construction supervision, and execution of the design.

logo layout done for Advanced Management Solutions, the personalities for letter V as well as A in middle of words advanced have actually been customized to tie directly into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Muskego, Wisconsin logo design project was done for a leadership consultant that enables business professionals to develop into more successful at supervising people, expectations, and profitability.
A logo layout including an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brand names like Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting fans the owners of On the Fly understood the market was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all sorts of interests, a location to sell their pre-owned products to other sports enthusiasts. I tailored their Muskego logo dsign with a graphic which garners the interest of vehicles and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo style has actually a field incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo design wasn’t really produced for an Muskego, Wisconsin area farm it was in reality designed for a commodities broker, and this particular company logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to produce a graphic that projected self-confidence, success, and wealth.

 Muskego Logo design for a nonprofit, Turning Factor Solutions - the logo layout feature for ostensibly encountering arrowhead and also the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it gives a designer the liberty to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of knowing where the target is. Thankfully, in this case, I hit a bullseye with the 1st shot.

Logo designed for using an indication for the restaurant (Brewgrrs), it is an elaborate manuscript typeface that is similar to a famous sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a neat undertaking where I worked directly with the owner to develop a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung over their doors, and was highly visible and very legible from over a block away.