New Berlin, Wisconsin Logo Design

Every new New Berlin business person understands that they are in need of a logo, however few new business owners thoroughly understand the essential role their logo design will perform in their becoming successful, or exactly why one business logo performs more effectively than another. A business logo has a critical and sustaining effect on the viability of a company, choose the right one and it can make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the longevity of a company.

The logos included in the ImageCo portfolio help New Berlin, Wisconsin companies prosper, they are effective in any given situation and the reason why they are so effective is that they all have these five traits in common.

  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in merely a look.
  2. Scalability: from labels to billboards a scalable business logo will be legible and just as emotive at virtually any size.
  3. Versatility: logos which operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be enduring and should feel as relevant today, tomorrow, and 20 years from today.
Retro logo style of a bicycle created for a New Berlin, Wisconsin coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an old part of the city and really wanted to cast a nostalgic feel without coming across as boring or low energy. I fulfilled each of the jobs via designing a company logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo layout with a microscopic lense slide as well as germs made for New Berlin, Wisconsin medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the causes and outcomes of diseases, especially the branch of healthcare which works with the laboratory assessment of samplings of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Normally I try not to be overly literal with a design and to a point, this specific design approaches the company it represents quite literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and a lot more meaningful.

logo layout with a leaping green frog created for a family enjoyable center in New Berlin, Wisconsin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for medical professionals, dental professionals, and lawyers but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to incorporate a some springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy feel.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I created was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, and a tree - created for New Berlin, Wisconsin travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t capture locations or things but rather reveal emotional journeys through the images they record. The idea behind this logo design was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  New Berlin logo design but also to show the depth in her work and in the way that she views the world through the lens of her camera.

 New Berlin logo design with a seagull used for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The bulk of custom logo design projects that I take on I seriously relish and the Coastal Wireless project was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however the customer, while he loved the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family did not share his contempt for this specific type of sea bird.

When I turn a design over to a customer I urge them to share it with colleagues and family members as well as with other people that they don’t actually know so as to get objective point of views on the value of a concept. Fortunately, he discussed it with his whole family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he went with the original concept.

Logos are a weird animal in the design world given that the people that are inclined to hire a professional to design their logo recognize how essential a logo design is for their company so they are much more vested in the final result. Every logo project possesses it’s share of hurdles, but the greatest challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for New Berlin, Wisconsin book author

Red Panda Publishers | Logo Design

The book spine is a cramped piece of real estate to work with, however it is the most critical part of a published book due to the fact that it is usually the very first thing a person sees in the book shop. Regarding a publishing company, it’s the best opportunity that they will ever get to advertise their product and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo has two letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many instances 1 of the things folks often tend to recall the most are their logos. The Air LA logo design was done for a small new venture commuter/shuttle airline company based in LA and while I’m not sure it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to affording a good sense of airline flight and it was certainly a success.

 New Berlin logo design used for advertising and marketing as well as a tag style for Vintage Case features an archaic typeface design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that appeared to be antique cases. For this logo concept I strove to come up with a logo that possessed a fluid old style feel to it and could be used for every thing from a web site to a label on brand new cases that seemed like they were from a different generation.

Logo design developed for an orthodontist in New Berlin, Wisconsin, style include an arc with lines converging via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo jobs considering that it appears that almost every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the very most cliche ridden fields when it comes to company marketing, if restaurants approached their advertising in the very same way dental professionals do every one of their logo designs would definitely be a picture trying to explain anything they served, McDonalds would likely include a picture of a potato and a cow.

I understand the thinking behind including an image of something mouth related to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental profession.

I actually love doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and ultimately I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo made for a family members nonprofit, the logo includes 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his city. Most logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wishes to convey.

The McNally Foundation’s name offered a distinct opportunity to do a logo design which conveyed that they were about families without being overtly tacky about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how individuals ought to think or feel they don’t understand the objective of a logo. If you have to ponder a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that describes itself will never have the likelihood to be comprehended.

Logo layout created for a hair design studio featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a business logo which projected a feeling of relaxation and class for their new hair studio. I created a design that did not go the obvious direction of making merely a stylized orchid but instead designed a logo which implied an orchid in the pattern of a swirl featured in to the letter O in the title and by placing emphasis on the concept along with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a logo is in most cases the incorrect path and in this case, the design ended up not being about the flower but instead laid the emphasis on the perception that they really wanted to project to their clients.

Arabian steed logo layout produced for an equine cattle ranch that focuses on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo design fashioned to epitomize the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and very high tail posture, the Arabian is one of the very most immediately recognizable equine lineages in the entire world.

Las Coffee shop logo design a little dining establishment, layout contains a modified manuscript font which floats over a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny dining establishment, layout consists of a changed manuscript typeface which hovers over a group of elaborate lines as well as dots.

Logo design for a software programmer the design functions and famous element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the company and in many cases the significance supporting a business logo is just as important as how it serves the enterprise it represents.

Progress logo style developed for a New Berlin, Wisconsin interior developer, layout function a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a New Berlin, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who organizes, explores, coordinates, and manages such projects. Interior design is a diverse profession that consists of conceptual development, area planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have been changed to tie directly into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular New Berlin, Wisconsin logo design project was carried out for a management coach that helps business leaders to develop into more efficient at supervising people, expectations, and profitability.
A logo style including a fisherman in the middle of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting enthusiasts the owners of On the Fly understood the market place was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of interests, a place to market their pre-owned equipment to other sports enthusiasts. I designed their New Berlin logo design dsign with an illustration that grabs the interest of vehicles and sends an image that arouses the passion of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo design MQ farms, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem idea wasn’t really produced for an New Berlin, Wisconsin area farm it was actually devised for a products broker, and this particular company was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to create a graphic that projects confidence, financial success, and opulence.

 New Berlin Logo design for a not-for-profit, Turning Point Solutions - the logo layout function for outwardly facing arrow and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to explore any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where exactly the target is. Thankfully, in this instance, I hit a bullseye with the very first shot.

Logo design designed for making use of an indication for the dining establishment (Brewgrrs), it is a luxuriant script font that is evocative a well-known sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked closely with the proprietor to create a logo design that worked very well and did a fantastic job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.