Oak Creek, Wisconsin Logo Design

Each and every new Oak Creek venture realizes that they are in need of a logo, yet few new business owners thoroughly recognize the crucial role their company logo will make in their financial success, or the reason that one logo design functions better than another. A business logo has an instant and lasting impact on the success of a company, pick the correct one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the life span of a company.

The logos featured in the ImageCo portfolio help Oak Creek, Wisconsin businesses succeed, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logo designs do not require scrutiny, they can be comprehended in merely a glance.
  2. Scalability: from business cards to signboards a scalable business logo will continue to be legible and equally emotive at any dimension.
  3. Versatility: logos that work on any sort of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a company logo must be ageless and should feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo style of a bike created for a Oak Creek, Wisconsin coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and bistro were actually opening in an older part of the city and really wanted to project an old-fashioned feel without coming across as boring or low energy. I accomplished both tasks via designing a sign design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo layout with a microscopic lense slide and also germs made for Oak Creek, Wisconsin medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science that analyzes the causes and outcomes of diseases, especially the field of medicine which works with the laboratory assessment of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I recall in which I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Typically I attempt not to be excessively literal with a concept and to a degree, this specific design approaches the company it serves quite literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more focus grabbing and much more memorable.

logo layout with a leaping environment-friendly frog created for a family enjoyable center in Oak Creek, Wisconsin.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the sorts of jobs which come my way, I’ve done dozens of logo designs for physicians, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to include a couple of springs into the design but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and included him in to everything they utilized for advertising and marketing. I also think this is the only time that a logo I created was made into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a path, a stream, and also a tree - created for Oak Creek, Wisconsin traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers tend not to capture places or things but rather reveal emotional experiences through the pictures they capture. The idea behind this logo design was to utilize negative space to communicate more than what was visible upon first glance, which I think is representative of most good photographers in that they frequently tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be conveyed with just words. I made an effort to do something much the same to this logo design by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Oak Creek logo design but also to illustrate the depth of her work and in the way that she sees the world through the lens of her camera.

 Oak Creek logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I truly take pleasure in and the Coastal Wireless assignment was one that I really felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A however the client, even though he loved the concept, didn’t care for my choice of birds. This particular guy truly hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his hatred for this specific breed of sea bird.

When I turn a design over to a customer I encourage them to discuss it with friends and family members as well as with other people that they don’t actually know so as to get unbiased point of views on the merit of a concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Business logos are a strange creature in the design world given that the people that tend to hire a professional to design their logo design recognize how important a logo is for their organization so they are much more vested in the end result. Every logo job possesses it’s portion of difficulties, but the biggest obstacle is identifying that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the image they see for themselves.

a red panda logo style with bamboo in the background, layout for Oak Creek, Wisconsin publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, yet it is the most important part of a published book because it is ordinarily the very first thing a person views in the book shop. With respect to a publishing company, it’s the opportunity they will likely ever have to publicize their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo design created for an airline in Los Angeles, the logo design has two letter A's with benches changed to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart nevertheless it looks like that in many occurrences 1 of the traits individuals usually tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle air service situated in LA and although I’m not sure it actually “took off” their business logo didn’t ground them. The bookend A’s in their title lent itself well to affording a good sense of flight and it was surely a success.

 Oak Creek logo layout made use of for marketing and a tag design for Vintage Situation features an antiquated font style layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for music instruments, which looked to be antique cases. For this logo concept I strove to come up with a logo that offered a fluid retro feel to it and could easily be used for every thing from a web page to a label on brand new cases that appeared like they were from another point in time.

Logo design developed for an orthodontist in Oak Creek, Wisconsin, style include an arc with lines intersecting via it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can be one of the most difficult logo jobs due to the fact that it appears that virtually every dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to company advertising, if dining establishments approached their branding in the same way dental offices do every one of their logos would be a picture explaining anything they served, McDonalds would likely contain a picture of a potato and a cow.

I understand the thinking behind adding a likeness of something mouth associated to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually really love doing dentist logos simply because it challenges me to come up with a design that implies dentistry or a particular area of the field of dentistry like orthodontics without resorting to the clichéd approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a layout that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo includes 4 characters startled in elevation to stand for a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a logo that would be representative of the devotion that William McNally had for the folks in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are downplayed and never hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo that communicated that they were about families without being openly tacky about it. The intention of a logo is to be remembered and recognized and if the designer attempts to use the logo design to describe specifically how individuals ought to think or feel they don’t understand the objective of a logo. If people have to consider a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo that illustrates itself won’t have the opportunity to be comprehended.

Logo style produced for a hair style studio featuring a manuscript font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a company logo which conveyed a sense of contentment and connection for their new hair salon. I came up with a concept that did not go the obvious course of crafting merely a stylized orchid but alternatively designed a business logo that suggested an orchid in the formation of a swirl incorporated in to the letter O in the title and by putting attention on the logo design using the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is oftentimes the incorrect route and in this case, the design ended up not being about the orchid but instead laid the importance on the emotion that they wanted to transmit to their clients.

Arabian steed logo layout created for an equine ranch that specializes in reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo created a distinct creative logo design fashioned to embody the unique physical traits of the Arabian type of equines. By having an identifiable head form and high tail carriage, the Arabian is one of the very most quite easily identifiable horse breeds in the whole world.

Las Coffee shop logo style a tiny restaurant, style includes a changed manuscript font style which hovers above a team of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little restaurant, style contains a customized script font style which floats above a group of luxuriant lines and also dots.

Logo design for a software designer the layout features and iconic element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge in between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the symbolism supporting a logo design is equally as important as how it serves the enterprise it represents.

Progress logo layout produced for a Oak Creek, Wisconsin interior developer, design attribute a series of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Oak Creek, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, coordinates, and oversees such ventures. Interior design is a multifaceted profession that includes conceptual development, space planning, site inspections, programming, analysis, communicating with the stakeholders of a project, construction supervision, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and also A in center of words progressed have actually been customized to link directly right into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Oak Creek, Wisconsin logo design job was undertaken for a leadership expert that enables business leaders to become more successful at overseeing people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly knew the market place was primed for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a spot to market their secondhand items to other sports enthusiasts. I created their Oak Creek logo dsign using a graphic which grabs the attention of traffic and sends an image that evokes the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ ranches, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually designed for an Oak Creek, Wisconsin regional farm it was actually devised for a commodities broker, and this particular creative logo was one of several that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to design a brand mark that projected esteem, financial success, and wealth.

 Oak Creek Logo design for a not-for-profit, Transforming Point Solutions - the logo style feature for outwardly dealing with arrow as well as the arrowheads imply that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what kind of logo design they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to discover any concept that comes to mind, bad in that it’s hard to hit a bullseye without realizing where the target is. Luckily, in this particular instance, I struck a bullseye with the first try.

Logo design designed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is evocative a famous sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created dozens of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a cool project in which I worked directly with the proprietor to design a logo which worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage which hung above their doors, and was highly visible and very legible from over a block away.