Onalaska Logo Design

Virtually every new Onalaska venture understands that they require a logo, yet few entrepreneurs fully understand the essential role their business logo will perform in their success, or exactly why one business logo functions far better than another. A logo has an instant and long term impact on the growth of a company, select the right one and it will make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the life span of an organization. The logos included in the ImageCo portfolio help Onalaska businesses succeed, they are effective in any given circumstance and the main reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be comprehended in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design must be lasting and will feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bike developed for a Onalaska coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were opening in an old part of the town and wanted to cast a nostalgic tone without appearing as boring or low energy. I accomplished the two jobs by means of developing a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo layout with a microscopic lense slide and germs designed for Onalaska medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the causes and effects of diseases, mainly the branch of healthcare that works with the laboratory evaluation of samples of body tissue for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is the only instance I recall in which I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Usually I try not to be excessively literal with a design and to a point, this design approaches the company it represents rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more intriguing, more attention grabbing and more meaningful.

logo style with a leaping environment-friendly frog created for a family fun center in Onalaska.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the sorts of jobs that come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever had the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a better enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and integrated him in to everything they used for advertising. I also believe this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - created for Onalaska traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but rather project emotional experiences by means of the pictures they capture. The idea behind this logo composition was to make use of negative space to project more than what was visible upon first glance, which I think is representative of the majority of professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I tried to do something comparable to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Onalaska logo but also to illustrate the depth to her art and in the way that she perceives the world through the lens of her camera.

 Onalaska logo style with a seagull made use of for the letter A. Designed for a cordless retail service.

Coastal Wireless | Logo Design

The bulk of logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the letter A but my customer, while he loved the concept, really did not care for my choice of birds. This man seriously disliked seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his scorn for this particular variety of sea bird.

When I turn a concept over to a client I encourage all of them to talk about it with friends and colleagues and family members as well as with people that they don’t even know so as to get neutral opinions on the value of a design. Fortunately, he talked about it with his family and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original design.

Business logos are a weird creature in the design world because the people that have a tendency to hire a professional to create their business logo comprehend how essential a logo design is for their business so they are much more invested in the outcome. Every logo project has it’s portion of hurdles, however the largest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also providing the customer the identity they see for themselves.

a red panda logo style with bamboo in the background, style for Onalaska book publisher

Red Panda Publishers | Logo Design

The book spine is a slender piece of real estate to work with, yet it is the most necessary part of a printed book because it is usually the initial thing a person views in the book store. Concerning a publisher, it’s the most ideal opportunity they will likely ever have to promote their label and get their logo design in front of the people that buy actual books.

This 3 color design is vibrant, colorful and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars changed to indicate they are wings.

Air LA | Logo Design

Airlines come and go but it seems that in many instances one of the aspects consumers often tend to recall the most are their logos. The Air LA logo design was done for a smaller start-up commuter/shuttle air service situated in LA and while I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was surely a success.

 Onalaska logo style used for marketing and also a tag layout for Vintage Instance features an old font layout.

Vintage Case | Logo Design

Vintage case specialized in brand new cases for music instruments, that looked to be antique cases. For this custom logo design I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could be utilized for everything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo produced for an orthodontist in Onalaska, style consist of an arc with lines intersecting through it to suggest metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most challenging logo jobs because it appears that virtually every dental professional integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the very most cliche ridden careers when it comes to company advertising, if restaurants approached their advertising in the very same way dental professionals do every one of their logos would definitely be a picture explaining anything they served, McDonalds would likely include a picture of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s logo nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care profession.

I really love doing dental business logos because it challenges me to come up with a design that implies the field of dentistry or a certain field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a design that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo created for a household nonprofit, the logo includes 4 characters surprised in elevation to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the families in his city. The majority of logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or organization wants to relate.

The McNally Foundation’s name offered a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The aim of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate precisely how people should think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that illustrates itself will never have the likelihood to be understood.

Logo design produced for a hair design studio including a script font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that related a feeling of peace and class for their new hair salon. I created a concept which didn’t go the obvious direction of making simply a stylized orchid but alternatively crafted a company logo which suggested an orchid in the pattern of a swirl blended in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is usually the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the main focus on the perception that they wanted to forecast to their customers.

Arabian horse logo style produced for a steed cattle ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a distinct brand concept tailored to illustrate the unique physical traits of the Arabian breed of equines. By having a distinctive head shape and high tail carriage, the Arabian is one of the highly easily recognizable equine types in the entire world.

Las Cafe logo style a tiny dining establishment, design includes a modified script typeface which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, design contains a changed script font style which hovers above a group of ornate lines as well as dots.

Logo design for a software application programmer the layout features as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive operations. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that acts as a bridge between the software program and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone pertaining to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the business and in quite a few cases the meaning supporting a logo is equally as important as how it brands the organization it represents.

Evolve logo style developed for a Onalaska interior developer, layout function a collection of red circles that intersect and also change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Onalaska interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a person who organizes, explores, collaborates, and manages such ventures. Interior design is a multifaceted occupation that involves conceptual development, space planning, location examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and execution of the design.

logo layout provided for Advanced Leadership Solutions, the characters for letter V as well as A in center of words progressed have actually been changed to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Onalaska logo design assignment was carried out for a management consultant that helps business professionals to develop into more successful at supervising people, expectations, and productivity.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the owners of On the Fly realized the market place was ready for an outdoor sporting merchant that operates as a consignment company. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all kinds of passions, a place to sell their used products to other sports enthusiasts. I designed their Onalaska logo dsign utilizing a graphic that garners the attention of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 miles per hour I knew it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has actually a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo design wasn’t actually composed for an Onalaska regional farm it was really developed for a products broker, and this brand was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design an identity that projects assurance, effectiveness, and opulence.
Logo design developed for making use of a sign for the restaurant (Brewgrrs), it is a luxuriant manuscript font style that is similar to a well-known sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted quite a lot of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat project where I worked closely with the proprietor to design a logo design which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon signage that hung over their doors, and was highly visible and very easy to read from over a block away.