Acute Care 360 ImageCo, Oshkosh, Wisconsin, WI,

ImageCo, Oshkosh, Wisconsin, WI,

Evolv Design logo designed by ImageCo, Oshkosh, Wisconsin, WI,

Red Panda Publishers logo designed by ImageCo, Oshkosh, Wisconsin, WI,

Oshkosh, Wisconsin, WI,

ImageCo, Oshkosh, Wisconsin, WI,
ImageCo, Oshkosh, Wisconsin, WI,

Mid Valley Pathology logo designed by ImageCo, Oshkosh, Wisconsin, WI,

FSA OK logo designed by ImageCo, Oshkosh, Wisconsin, WI,

Emerald Heights logo designed by ImageCo, Oshkosh, Wisconsin, WI,

Club Sapphire logo designed by ImageCo, Oshkosh, Wisconsin, WI,

Downtown Dogs logo designed by ImageCo, Oshkosh, Wisconsin, WI,

School board logo designed by ImageCo, Oshkosh, Wisconsin, WI,

Ferry Street Coffee Company logo designed by ImageCo, Oshkosh, Wisconsin, WI,

Stoney Forensic logo designed by ImageCo, Oshkosh, Wisconsin, WI,

Smart kernels logo designed by ImageCo, Oshkosh, Wisconsin, WI,

TIPS ON IDENTIFYING THE RIGHT LOGO DESIGNER

BUDGET

A logo design is an investment in both your time and your money so whenever a design company offers a money back guarantee try to remember that they can not refund the amount of time you invest which is much more precious than your money is.

PORTFOLIO

Some designers talk a good game but ultimately a design firm can only be determined from the quality of their portfolio, if the work in their portfolio doesn’t feature actual examples chances are they won’t be able to deliver a premium logo design.

VISION

A logo’s goal is to be understood and be unforgettable, and it’s goal is to mirror your unique vision for your company. If a designer isn’t focused on realizing your vision, the thing they are actually focused on is how soon they can get paid.

Oshkosh LOGO DESIGN​

For over 2 decades ImageCo has been helping small business owners grow notable brands. We’ve undertaken brand identity design work for ranchers, universities, heart surgeons, wedding singers, coffee shops, retailers, and just about every other kind of business concern you can envision. What makes us unique compared to typical graphic designers is that our background is rooted in the electrical sign industry so we undertake every brand identity project as if it will be used as an electrical sign. Because of our sign first method our designs can, and have been utilized in everything from garment labels to neon signs. Our sign first method insures that our logo designs are equally reliable whether they are used in TV commercials or website apps, they are consistently identifiable, understood, and always remembered regardless of scale or application.

American Made ★ Design

The one difference that really sets ImageCo apart from many of the design agencies that you might have found online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are hired to perform, we perform ourselves. Irrespective of the kind of design project we undertake, logo design, business website, trade show display, or electric sign, we do not, and never will farm-out our client’s work to organizations located outside the United States. Whenever you contact us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not an agent that marks up the price of your project and determines the conditions of how my customers and I conduct business.

QUALITIES OF AN EFFECTIVE LOGO DESIGN

Nearly every new Oshkosh entrepreneur understands that they probably need a logo, yet few new business owners entirely understand the essential role their logo design will make in their becoming successful, or why one business logo works far better than another. A logo has an instant and sustaining impact on the success of a company, go with the right one and it will make the door swing and cash register ring, go with the incorrect one and it will be a barrier and a hindrance for the life of a business. The logos presented in the ImageCo portfolio help Oshkosh businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.
  1. Simplicity: simple logos do not require scrutiny, they can be comprehended in merely a glimpse.
  2. Scalability: from clothing labels to billboards a scalable logo will be legible and just as emotive at any dimension.
  3. Versatility: logos which function on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or business they brand.
  5. Relevance: a logo design needs to be ageless and should feel equally relevant today, tomorrow, and thirty years from now.

understanding branding

Brand – It is both a verb and also a noun, it’s an identifying mark as well as the process of marking something so that it could be identified, its genesis originates from the mark branded onto livestock. Today a brand indicates pretty much anything with an intention, regardless of whether it be earnings or government agencies, a brand is an innate aspect of specifying the value of something in the customer’s mind.

Branding – Is sort of like advertising and marketing’s attractive cousin, they are both from the very same family, the difference being that advertising and marketing have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a calculated popularity contest aimed at a target market, it’s goal is to create an image that the target market will likely relate to.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When somebody mentions the names Porsche or Corvette what we consider is their brand image, it’s a picture that exists in our minds. That image isn’t an image of a vehicle with 4 wheels that can deliver us from point A to point B, the the mental image we have (or at least I have) is of speed, beauty, of something dangerous and exotic . That is brand image and that is what makes individuals buy those brands. Brand image is why individuals buy most things, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Companies – If you reflect on the beginning of a lot of branding firms you’ll find that they are frequently re-branded marketing agencies. When someone claims they are in marketing lots of people will likely have an idea about what they do. Yet when somebody says “I’m in branding”… it just sounds much more impressive, possibly it’s due to the fact that lots of people don’t fully understand what it means to be in branding so it comes off as more mysterious and maybe even attractive.

Brand Identity – Is a comprehensive term that defines the visual aspects of a product or agency that affect understandings. This primarily consists of the name, the logo, the product packaging, the colors used however can likewise include sound, lights, texture, signs, actually anything that can be seen, touched or heard are part of a brand identity.

Brand Identity Designer
– A brand identity designer is a graphic designer that focuses on a kind of visual design that helps form the perception of a firm, a product or a business. Brand identity designers produce logo designs, signage designs, product packaging, as well as collateral material such as business cards, stationery, as well as pamphlets. Some identity designers also develop sites and also software interfaces. The vital function of a brand identity designer is to establish the visual cues and a psychological tone with the objective of affecting actions, results and also understandings.

Featured logos & signs

Retro logo design of a bicycle created for a Oshkosh coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee shop were opening in an old section of the city and really wanted to project a nostalgic feel without appearing as stodgy or low energy. I fulfilled each of the jobs via designing a custom logo concept that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo design with a microscope slide and also germs developed for Oshkosh clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that examines the root causes and outcomes of diseases, mainly the field of medicine which deals with the laboratory examination of specimens of human body cellular material for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I call to mind where I was in a position to integrate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves very literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more interest grabbing and a lot more unforgettable.

logo style with a leaping environment-friendly frog created for a household fun facility in Oshkosh.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for surgeons, dental experts, and lawyers but Cool Springz is without question the only trampoline park which I have actually ever gotten the privilege to work on.

Given that the name of the company features the word springz in its name the clear choice would have been to integrate a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fashioned to look exactly like my frog design.

photography logo including a flock of birds, a hill, a trail, a stream, as well as a tree - made for Oshkosh traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche speciality because travel photographers tend not to shoot places or things but instead communicate emotional experiences by means of the photos they capture. The thought behind this logo design was to make use of negative space to project more than what was visible upon first view, which I think is quintessential of the majority of professional photographers in that they often convey entire stories through their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I made an effort to do something similar to this logo by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Oshkosh logo design but also to reveal the depth to her work and in the way that she perceives the world through the lens of her camera.

 Oshkosh logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The lion’s share of logo design jobs that I take on I genuinely take pleasure in and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the character A but the client, while he liked the concept, really did not care for my choice of birds. This man really loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his contempt for this particular variety of sea bird.

When I turn a design over to a client I urge all of them to discuss it with friends and colleagues and family members as well as with folks that they don’t actually know so as to get unbiased judgements on the value of a design concept. Fortunately, he talked about it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Logo designs are a weird animal in the design world because the people that tend to hire a professional to create their logo design comprehend how essential a logo is for their company so they are way more vested in the outcome. Every logo job possesses it’s share of obstacles, but the largest obstacle is finding that sweet spot in a design that functions really well at the task it’s required to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo behind-the-scenes, design for Oshkosh book author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, however it really is the most important part of a published book because it is often the initial thing a person sees in the book shop. Regarding a publishing company, it’s the most ideal opportunity they will ever get to advertise their label and get their logo design in front of the men and women that buy actual books.

This three color design is vivid, picturesque and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go yet it looks like that in many instances 1 of the items consumers often tend to remember the most are their logos. The Air LA logo design was done for a smaller startup commuter/shuttle airline company located in LA and although I’m not sure it really “took off” their business logo didn’t slow them. The bookend A’s in their brand lent itself well to conferring a good sense of flight and it was definitely a victory.

 Oshkosh logo layout made use of for advertising as well as a tag style for Vintage Situation includes an old font style design.

Vintage Case | Logo Design

Vintage case specialized in new cases for musical instruments, which seemed to be older cases. For this brand concept I strove to come up with a logo that possessed a fluid retro feel to it and could easily be utilized for anything from a web site to an insignia on brand new cases that appeared like they were from a different generation.

Logo design developed for an orthodontist in Oshkosh, style consist of an arc with lines converging through it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry logos can easily be one of the most challenging and difficult logo design jobs considering that it seems that every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the very same way dental professionals do every one of their logos would definitely be a picture explaining something they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth related to a dentist’s logo design but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific area of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a concept that does not have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the design. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo created for a family not-for-profit, the logo includes 4 personalities staggered in elevation to stand for a family with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be depictive of the love that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the business or organization wants to convey.

The McNally Foundation’s name provided a unique opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The aim of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo design to describe precisely how people ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo design to understand what it means, it has been in vain, a logo needs to be instantly understood and a logo design that describes itself won’t have the opportunity to be comprehended.

Logo style developed for a Oshkosh hair layout workshop including a script font a hummingbird and an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios desired a company logo which projected a sense of serenity and class for their new hair salon. I created a design that didn’t go the obvious path of making just a stylized orchid but rather delivered a logo design which suggested an orchid in the pattern of a swirl incorporated in to the letter O in the name and by putting emphasis on the concept along with the figure of a hummingbird floating above the logo design itself. The obvious path in creating a logo design is in most cases the incorrect direction and in this case, the design ended up not being about the flower but alternately put the main focus on the feeling that they really wanted to project to their clients.

Arabian equine logo layout produced for a horse ranch that focuses on breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo developed an original logo concept customized to manifest the unique physical traits of the Arabian pedigree of horses. By having an identifiable head shape and very high tail carriage, the Arabian is one of the very most easily recognizable equine types in the entire world.

Las Cafe, A Oshkosh Coffee shop logo style a little restaurant, design contains a changed script font which hovers over a group of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo design a small dining establishment, style consists of a modified script typeface which floats over a team of elaborate lines as well as dots.

Logo design for a software program designer the design functions and also renowned Oshkosh aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and hard drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. However it meant something to the business owner of the business and in many cases the meaning supporting a business logo is equally as important as how it serves the enterprise it stands for.

Evolve logo design produced for a Oshkoshinterior designer, layout feature a series of red circles that converge as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Oshkosh interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, coordinates, and manages such tasks. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location assessments, programming, study, communicating with the stakeholders of a project, construction management, and execution of the design.

logo style provided for Advanced Leadership Solutions in Oshkosh, the personalities for letter V as well as A in center of the word progressed have been modified to tie straight into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Oshkosh logo design project was done for a leadership specialist that enables business leaders to develop into more efficient at managing people, expectations, and productivity.

A Oshkosh business logo layout including an angler in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was primed for an outdoor sporting store that operates as a consignment business. Whether you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a spot to sell off their secondhand products to other sports enthusiasts.

I designed their Oshkosh logo design utilizing an illustration which captures the attention of vehicles and projects an image that evokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the graphic of a fly fisherman in his natural and calm habitat.

Logo layout MQ ranches, this Oshkosh company logo layout has actually a field integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually developed for an Oshkosh regional farm it was in reality created for an investments broker, and this particular business logo was one of multiple that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was to design an identity that projected confidence, effectiveness, and wealth.

 Oshkosh Logo design for a not-for-profit, Turning Point Solutions - the logo layout attribute for ostensibly dealing with arrow and also the arrowheads indicate that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they wanted, this can be a good thing or a bad thing. Good in that it offers a designer the flexibility to discover any concept that comes to mind, bad in that it’s tricky to hit a bullseye without knowing where exactly the target is. Fortunately, in this instance, I hit a bullseye with the first shot.

Logo design designed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script typeface that is reminiscent of a well-known Oshkosh sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted loads of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a great project where I worked closely with the owner to develop a logo which worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very easy to read from over a block away.

commercial brand identity design projects

Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Electrical sign design for Oshkosh restaurnat designed by Oshkosh Sign Shop
Oshkosh logo design and brand identity design for Oshkosh commercial businesses
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,

Logo designed by ImageCo, Oshkosh, Wisconsin, WI,

Logo designed by ImageCo, Oshkosh, Wisconsin, WI,

Logo designed by ImageCo, Oshkosh, Wisconsin, WI,

Logo designed by ImageCo, Oshkosh, Wisconsin, WI,

Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,
Logo designed by ImageCo, Oshkosh, Wisconsin, WI,