Stevens Point Logo Design

Every new Stevens Point venture understands that they need a logo, but few entrepreneurs fully grasp the vital role their logo design can make in their financial success, or why one logo design functions more effectively than another. A logo design has an instant and sustaining impact on the success of a business, select the correct one and it will make the door swing and cash register ring, choose the wrong one and it can be a barrier and an impediment for the life span of a business. The logos presented in the ImageCo portfolio help Stevens Point companies prosper, they are effective in any given scenario and the reason they are so effective is because they all have these five traits in common.
  1. Simplicity: simple logo designs do not demand contemplation, they can be grasped in just a glimpse.
  2. Scalability: from business cards to billboards a scalable logo design will be legible and equally emotive at virtually any size.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo design needs to be lasting and will feel relevant today, tomorrow, and twenty years from now.

Retro logo layout of a bicycle created for a Stevens Point coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee shop were opening in an older section of town and hoped to visualize a retro vibe without appearing as boring or low energy. I accomplished both tasks by means of creating a company logo design that features a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

clinical logo design with a microscope slide as well as bacteria made for Stevens Point clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which analyzes the root causes and effects of diseases, mainly the field of healthcare that works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Normally I attempt not to be overly literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and even more memorable.

logo design with a jumping environment-friendly frog made for a family members fun facility in Stevens Point.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve produced dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the only trampoline park which I have ever gotten the privilege to work on.

Given that the name of the business features the word springz in its name the clear choice would have been to include a couple of springs into the concept but Cool Springz is a fun location to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was turned into a mascot when they had an employee costume fabricated to look just like my frog design.

photography logo featuring a group of birds, a hill, a route, a stream, and also a tree - developed for Stevens Point travel digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a rather specialized field of photography and I think it is a niche area due to the fact that travel photographers don’t capture locations or things but instead communicate emotional experiences by means of the photos they record. The idea behind this logo concept was to make use of negative space to convey more than what was visible upon first glance, which I think is representative of the majority of good photographers in that they often convey whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey significantly more than that because their photos frequently have an emotional resonance that can’t be revealed with mere words. I tried to do something very similar to this logo by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Stevens Point logo design but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Stevens Point logo layout with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular man genuinely loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family didn’t share his contempt for this specific breed of sea bird.

When I turn a concept over to a customer I encourage all of them to discuss it with friends and colleagues and family as well as with other people that they don’t actually know so as to get unprejudiced judgements on the benefit of a design concept. Fortunately, he shared it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a strange creature in the design world because the people that are inclined to hire an expert to create their logo design comprehend how essential a logo is for their company so they are much more vested in the outcome. Every logo design job has it’s allotment of challenges, however the greatest obstacle is finding that sweet spot in a design that works really well at the task it’s required to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, layout for Stevens Point publication author

Red Panda Publishers | Logo Design

The book spine is a cramped segment of real estate to work with, however it really is the most necessary part of a printed book since it is ordinarily the initial thing a person views in the book store. Regarding a publisher, it’s the optimal opportunity they will likely ever have to advertise their brand and get their logo design in front of the people that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo developed for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines come and depart nevertheless it seems that in many occurrences one of the things people often tend to recall the most are their logos. The Air LA logo design was done for a modest new venture commuter/shuttle airline company based in LA and while I’m not certain it really “took off” their logo didn’t slow them. The bookend A’s in their brand lent itself well to imparting a spirit of air travel and it was certainly a winner.

 Stevens Point logo layout utilized for advertising and marketing and a label design for Vintage Case includes an archaic font style style.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be antique cases. For this custom logo concept I strove to come up with a logo that provided a fluid retro feel to it and could be used for every thing from a web page to an insignia on brand new cases that looked like they were from a different generation.

Logo produced for an orthodontist in Stevens Point, design include an arc with lines converging via it to indicate metal dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can be one of the most challenging logo design projects considering that it seems that virtually every dentist involves a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the most cliche ridden professions when it comes to company branding, if dining establishments approached their branding in the same way dental professionals do every one of their logos would be a picture trying to explain anything they served, McDonalds would most likely include an image of a potato and a cow.

I recognize the thinking behind incorporating an illustration of something mouth associated to a dentist’s logo design but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental industry.

I actually love doing dental care logos simply because it challenges me to come up with a design that implies the field of dentistry or a certain area of dental treatment like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and ultimately I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo designed for a family members not-for-profit, the logo features 4 characters staggered in height to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a brand identity design that would be depictive of the devotion that William McNally had for the families in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy method to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve found that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being overtly cheesy about it. The objective of a logo design is to be remembered and recognized and if the designer tries to use the logo to describe exactly how people ought to think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be instantly understood and a logo that describes itself won’t have the opportunity to be understood.

Logo design produced for a hair layout studio including a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo which communicated an atmosphere of simplicity and connection for their new hair studio. I created a design that didn’t go the obvious course of designing just a stylized orchid but alternatively crafted a company logo which implied an orchid in the formation of a swirl incorporated in to the letter O in the name and by putting attention on the logo design with the figure of a hummingbird floating over the image itself. The obvious path in designing a logo is usually the wrong route and in this case, the design ended up not being about the orchid but instead laid the emphasis on the feeling that they wanted to forecast to their patrons.

Arabian horse logo layout created for a steed ranch that specializes in breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted an original logo design styled to embody the unique physical traits of the Arabian kind of horses. By having an identifiable head shape and very high tail posture, the Arabian is one of the highly immediately identifiable horse breeds in the world.

Las Coffee shop logo layout a little restaurant, layout consists of a changed manuscript font which hovers above a group of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo style a tiny restaurant, style consists of a customized script font which hovers over a group of ornate lines and also dots.

Logo design for a software designer the style attributes and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and drive management. The kernel links the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone pertaining to what business they are in or how it relates to their specific location. But it represented something to the business owner of the business and in quite a few cases the significance supporting a business logo is just as important as how it brands the enterprise it stands for.

Develop logo style developed for a Stevens Point indoor developer, layout attribute a series of red circles that converge and replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Stevens Point interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, investigates, coordinates, and oversees such projects. Interior design is a diverse occupation that involves conceptual development, space planning, site evaluations, programming, investigation, corresponding with the stakeholders of a project, construction supervision, and execution of the design.

logo style done for Advanced Management Solutions, the characters for letter V and A in center of words advanced have been modified to tie straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Stevens Point logo design job was carried out for a leadership specialist that enables business leaders to become more successful at overseeing people, expectations, and profitability.

A logo style including a fisherman in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year offering goods and equipment to outdoor sporting enthusiasts the founders of On the Fly understood the market was prepared for an outdoor sporting merchant that operates as a consignment business. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of interests, a spot to sell their pre-owned items to other sports enthusiasts. I designed their Stevens Point business logo dsign using an image which garners the attention of vehicles and projects an image that wakens the passion of the outdoors. With traffic that averages forty five mph I knew it would take more than the typical logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo style MQ ranches, this logo style has a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually developed for an Stevens Point area farm it was really developed for a products broker, and this particular trademark was one of multiple which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to generate a brand mark that projects self-confidence, success, and opulence.
Logo designed for the use of an indication for the restaurant (Brewgrrs), it is a luxuriant manuscript font that is similar to a renowned sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed dozens of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked closely with the owner to develop a logo that worked really well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage which hung over their doors, and was highly visible and very legible from over a block away.