Stevens Point, Wisconsin Logo Design

Nearly every new Stevens Point business professional knows they need a logo, but few entrepreneurs thoroughly realize the key role their logo design can make in their becoming successful, or exactly why one business logo works more effectively than another. A logo has an instant and lasting influence on the viability of a business, pick the correct one and it will make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and a hindrance for the life of a business.

The logos featured in the ImageCo portfolio help Stevens Point, Wisconsin companies prosper, they are effective in any given scenario and the reason why they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos do not require scrutiny, they can be understood in just a glance.
  2. Scalability: from business cards to signboards a scalable business logo will be legible and equally emotive at virtually any size.
  3. Versatility: logos that work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the organization they represent.
  5. Relevance: a logo needs to be enduring and will feel as relevant today, tomorrow, and forty years from now.
Retro logo style of a bicycle created for a Stevens Point, Wisconsin coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were actually launching in an old part of the town and wanted to visualize a vintage tone without coming across as monotonous or low energy. I achieved both of these jobs by designing a custom logo concept that uses a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

clinical logo layout with a microscope slide and also bacteria developed for Stevens Point, Wisconsin clinical facility.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that studies the triggers and effects of diseases, especially the branch of medicine which deals with the laboratory assessment of samples of human body cellular material for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is really the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a business logo design.

Generally I try not to be overly literal with a design and to a degree, this design approaches the company it represents quite literally, yet it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more interest grabbing and a lot more unforgettable.

logo design with a jumping green frog created for a household fun center in Stevens Point, Wisconsin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dental experts, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever had the privilege to work on.

Given that the name of the company features the word springz in its name the obvious choice would have been to integrate a handful of springs into the concept but Cool Springz is a fun location to go and spring does not really reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and included him in to everything they used for advertising and marketing. I also believe this is the only time that a logo I created was transformed into a mascot when they had a staff member costume fashioned to look just like my frog design.

digital photography logo including a group of birds, a hill, a path, a stream, and a tree - created for Stevens Point, Wisconsin travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design project I took on for a travel photographer, which is a pretty niche field of photography and I believe it is a niche profession due to the fact that travel photographers don’t capture locations or things but rather convey emotional journeys through the photos they capture. The thought behind this logo concept was to use negative space to reveal more than what was visible upon initial view, which I think is representative of most professional photographers in that they often share whole stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I made an effort to do something comparable to this logo design by utilizing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Stevens Point logo design but also to show the depth in her art and in the way that she sees the world through the lens of her camera.

 Stevens Point logo layout with a seagull utilized for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I seriously take pleasure in and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but my customer, while he liked the concept, didn’t care for my choice of birds. This particular man truly loathed seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members did not share his hatred for this specific type of sea bird.

When I turn a concept over to a customer I urge them to talk about it with friends and family members as well as with other people that they don’t actually know so as to get objective assessments on the worthiness of a design concept. Fortunately, he talked about it with his family members and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original design.

Business logos are a weird creature in the design world because the people that have a tendency to hire a professional to create their logo comprehend how essential a logo is for their company so they are way more vested in the final result. Every logo design project has it’s share of difficulties, but the biggest challenge is finding that sweet spot in a design that operates really well at the task it’s needed to do in branding a company and also giving the client the identity they see for themselves.

a red panda logo design with bamboo behind-the-scenes, style for Stevens Point, Wisconsin publication author

Red Panda Publishers | Logo Design

The book spine is a narrow slice of real estate to work with, but it really is the most important part of a printed book due to the fact that it is usually the initial thing a person sees in the book shop. With regard to a publisher, it’s the most ideal opportunity they will ever have to publicize their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vibrant, colorful and eye-catching and it gives plenty of space for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with the bars changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many cases one of the things people often tend to recall the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle air service based in LA and although I’m not sure it actually “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a sense of air travel and it was certainly a winner.

 Stevens Point logo layout used for advertising and marketing and also a tag style for Vintage Case includes an old-fashioned font layout.

Vintage Case | Logo Design

Vintage case specialized in new cases for music instruments, which appeared to be vintage cases. For this custom logo concept I sought to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for every thing from a web page to an insignia on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Stevens Point, Wisconsin, design include an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logo designs can easily be one of the most challenging and difficult logo design jobs considering that it appears that each and every dental professional incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden fields when it comes to company branding, if restaurants approached their branding in the exact same way dental practices do every one of their company logos would definitely be a picture explaining anything they served, McDonalds would most likely include an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I really enjoy doing dentist logo designs because it challenges me to come up with a design that implies the field of dentistry or a certain field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that does not have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this design over to the client the only smile that was evident was really the smile on Dr. Kujak’s face.

William McNally logo design developed for a household nonprofit, the logo design features 4 characters startled in height to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a logo design that would be representative of the devotion that William McNally had for the folks in his city. The majority of logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be far too literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and don’t hit the viewer on the head with what the business or institution wants to convey.

The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being openly tacky about it. The goal of a logo is to be remembered and recognized and if the designer tries to use the logo design to explain specifically how people should think or feel they don’t understand the mission of a logo. If people have to ponder a logo design to understand what it means, it has been in vain, a logo needs to be immediately understood and a logo that explains itself will never have the chance to be comprehended.

Logo layout produced for a hair design workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo that carried a feeling of simplicity and elegance for their new hair studio. I created a concept that did not go the obvious route of crafting simply a stylized orchid but alternatively created a logo that implied a flower in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the logo design along with the silhouette of a hummingbird hovering over the image itself. The obvious path in designing a logo design is oftentimes the incorrect path and in this case, the design ended up not being about the orchid but alternately placed the main focus on the feeling that they wanted to forecast to their patrons.

Arabian equine logo style produced for a horse ranch that concentrates on breeding Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo developed a unique brand design customized to exemplify the unique physical traits of the Arabian breed of equines. By having a distinctive head form and high tail posture, the Arabian is one of the most immediately identifiable horse types in the world.

Las Cafe logo style a tiny dining establishment, style consists of a changed manuscript font which floats above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, layout includes a customized script font which floats above a group of elaborate lines and dots.

Logo layout for a software application designer the style features as well as iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a bridge in between the software and hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. However it represented something to the business owner of the company and in many cases the symbolism behind a logo design is just as important as how it serves the organization it stands for.

Advance logo layout developed for a Stevens Point, Wisconsin interior designer, style attribute a series of red circles that converge and also replace the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Stevens Point, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who plans, investigates, coordinates, and manages such tasks. Interior design is a diverse profession that involves conceptual development, area planning, site inspections, programming, analysis, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have actually been changed to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Stevens Point, Wisconsin logo design project was performed for a leadership coach that assists business leaders to develop into more effective at supervising people, expectations, and profitability.
A logo design featuring an angler in the center of the name casting a fly in the direction of the viewer.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market was ready for an outdoor sporting store that operates as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly presents a place for outdoor sports enthusiasts with all sorts of passions, a location to sell their secondhand products to other sports enthusiasts. I designed their Stevens Point business logo dsign using a graphic which grabs the interest of vehicles and sends an image that wakens the passion of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo layout has actually a field included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo concept wasn’t really designed for an Stevens Point, Wisconsin regional farm it was really developed for a products broker, and this particular logo was one of a handful of which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a graphic that projects trust, financial success, and prosperity.

 Stevens Point Logo design for a nonprofit, Turning Point Solutions - the logo style attribute for externally encountering arrow as well as the arrowheads imply that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design that they would like, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to delve into any concept that comes to mind, bad in that it’s tricky to hit a bullseye without realizing where the target is. Luckily, in this instance, I hit a bullseye with the first go.

Logo design designed for making use of an indication for the dining establishment (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sports group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed loads of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a cool undertaking where I worked closely with the owner to create a business logo that worked really well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the lighted sign that hung over their doors, and was highly visible and very legible from over a block away.