Sun Prairie, Wisconsin Logo Design

Each and every new Sun Prairie organization understands that they are in need of a logo, but few new business owners are thoroughly aware of the crucial role their business logo can play in their success, or precisely why one business logo functions more effectively than another. A logo design has an immediate and long term effect on the success of a business, pick the right one and it will make the door swing and phone ring, go with the incorrect one and it will be a barrier and an impediment for the longevity of a business.

The logos featured in the ImageCo portfolio help Sun Prairie, Wisconsin companies prosper, they are effective in any given situation and the reason why they are so effective is because they all have these 5 things in common.

  1. Simplicity: simple logo designs do not demand deliberation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos that function on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they represent.
  5. Relevance: a logo needs to be timeless and will feel relevant today, tomorrow, and thirty years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Sun Prairie, Wisconsin coffee cafe and a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffee bar were launching in an old part of the town and really wanted to cast a vintage atmosphere without appearing as stodgy or low energy. I achieved both of these jobs via creating a company logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo design with a microscopic lense slide as well as bacteria made for Sun Prairie, Wisconsin clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which studies the root causes and outcomes of diseases, mainly the field of healthcare which deals with the clinical assessment of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology brand I came up with is the sole instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide within a logo design.

Normally I try not to be excessively literal with a design and to a point, this specific design approaches the company it serves very literally, however it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and much more meaningful.

logo design with a jumping green frog developed for a family fun center in Sun Prairie, Wisconsin.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the types of projects which come my way, I’ve produced dozens of logo designs for doctors, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park that I have actually ever had the privilege to work on.

Given that the name of the business has the word springz in its name the obvious choice would have been to incorporate a couple springs into the design but Cool Springz is a fun location to go and spring does not actually reflect an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more enthusiastic high energy feeling.

In the end, Cool Springz ended up loving my concept and named the frog Jax and integrated him in to everything they utilized for marketing. I also believe this is the only time that a logo I designed was turned into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

photography logo design including a flock of birds, a hill, a path, a stream, as well as a tree - designed for Sun Prairie, Wisconsin travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche area due to the fact that travel photographers don’t shoot places or things but instead project emotional journeys by means of the pictures they capture. The idea behind this logo concept was to utilize negative space to project more than what was visible upon first glance, which I think is quintessential of almost all professional photographers in that they often convey entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a great deal more than that because their photos frequently have an emotional fullness which can’t be revealed with mere words. I made an effort to do something very similar to this logo design by using the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Sun Prairie logo design but also to reveal the depth in her work and in the way that she sees the world through the lens of her camera.

 Sun Prairie logo style with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless project was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull shape as a stroke in the letter A however my customer, even though he liked the concept, really did not care for my choice of birds. This guy seriously despised seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his contempt for this specific variety of sea bird.

When I turn a concept over to a client I encourage all of them to discuss it with colleagues and family as well as with people that they don’t even know so as to get impartial opinions on the merit of a design concept. Fortunately, he discussed it with his family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his choice of a pelican and he went with the original concept.

Logos are a strange creature in the design world because the people that have a tendency to hire a professional to create their business logo realize how important a logo design is for their company so they are way more invested in the end result. Every logo design job possesses it’s allotment of hurdles, however the most significant challenge is identifying that sweet spot in a design that operates really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo in the background, layout for Sun Prairie, Wisconsin book author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, yet it really is the most vital part of a printed book since it is usually the first thing a person views in the book shop. With regard to a publisher, it’s the most ideal opportunity that they will likely ever get to advertise their brand and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, colorful and eye-catching and it gives plenty of area for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with the bars modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems like that in many occurrences 1 of the aspects people usually tend to recollect the most are their logos. The Air LA logo design was done for a small startup commuter/shuttle airline company situated in LA and while I’m not sure it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was surely a winner.

 Sun Prairie logo design utilized for advertising and marketing and a tag style for Vintage Instance includes an antiquated typeface design.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which seemed to be antique cases. For this logo design I sought to come up with a logo that offered a fluid old style feel to it and could be used for anything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo design developed for an orthodontist in Sun Prairie, Wisconsin, style include an arc with lines intersecting via it to indicate steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most difficult logo jobs because it appears that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden professions when it comes to company advertising, if restaurants approached their branding in the very same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating an image of something mouth related to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually really love doing dental logo designs because it challenges me to come up with a design that implies dentistry or a specific area of dental treatment like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and eventually I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.

William McNally logo design designed for a household nonprofit, the logo design features 4 characters startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be depictive of the devotion that William McNally had for the people residing in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy strategy to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or organization wants to project.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The intention of a logo design is to be remembered and recognized and if the designer tries to use the logo design to describe precisely how individuals should think or feel they don’t understand the mission of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo design developed for a hair design workshop featuring a script font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a company logo which conveyed an atmosphere of simplicity and connection for their new hair salon. I came up with a concept that didn’t go the obvious direction of designing merely a stylized orchid but instead crafted a logo that suggested a flower in the pattern of a swirl featured into the letter O in the title and by placing attention on the concept along with the figure of a hummingbird floating over the logo itself. The obvious path in designing a logo is usually the incorrect direction and in this case, the design ended up not being about the orchid but alternately put the main focus on the feeling that they really wanted to project to their customers.

Arabian steed logo layout developed for a steed cattle ranch that specializes in breeding Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo crafted a one-of-a-kind organization logo design styled to manifest the unique physical traits of the Arabian pedigree of horses. By having a distinctive head form and very high tail carriage, the Arabian is one of the highly immediately identifiable horse lineages in the entire world.

Las Coffee shop logo style a tiny dining establishment, design contains a modified script font style which hovers above a team of elaborate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo layout a tiny restaurant, layout includes a changed manuscript typeface which hovers above a team of ornate lines and also dots.

Logo design for a software developer the style features and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive managing. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that behaves as a connection between the software program and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone about what business they are in or how it relates to their specific location. But it symbolized something to the business owner of the company and in quite a few cases the significance behind a company logo is just as important as how it brands the organization it stands for.

Progress logo style developed for a Sun Prairie, Wisconsin indoor designer, style feature a collection of red circles that converge and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Sun Prairie, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who organizes, investigates, coordinates, and manages such tasks. Interior design is a diverse occupation that includes conceptual development, area planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and also A in middle of the word progressed have been customized to connect directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Sun Prairie, Wisconsin logo design project was carried out for a management advisor that helps business leaders to become more efficient at handling people, expectations, and productivity.
A logo style including an angler in the middle of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting lovers the founders of On the Fly understood the market place was ready for an outdoor sporting merchant that functions as a consignment company. Whether you are into boating, angling or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all kinds of interests, a spot to sell their secondhand products to other sports enthusiasts. I created their Sun Prairie logo dsign along with an illustration which grabs the interest of traffic and sends an image that invokes the passion of the outdoors. With visitor traffic that averages 45 mph I knew it would take more than the typical logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo layout has an area incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t really designed for an Sun Prairie, Wisconsin regional farm it was really designed for a commodities broker, and this brand was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was to make a graphic that projected confidence, financial success, and opulence.

 Sun Prairie Logo design for a not-for-profit, Turning Point Solutions - the logo style feature for externally dealing with arrowhead as well as the arrowheads suggest that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it gives a designer the flexibility to investigate any idea that comes to mind, bad in that it’s hard to hit a bullseye in the absence of recognizing where the target is. Luckily, in this case, I nailed a bullseye with the 1st try.

Logo made for using an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript typeface that is similar to a renowned sporting activities group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked closely with the owner to design a logo that worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted sign which hung over their doors, and was highly visible and very easy to read from over a block away.