Superior, Wisconsin Logo Design

Each and every new Superior venture knows they require a logo, yet few new business owners entirely understand the key role their logo design will perform in their becoming successful, or exactly why one logo design performs far better than another. A logo has an immediate and long term effect on the prosperity of a business, select the right one and it will make the door swing and cash register ring, select the wrong one and it can be a barrier and a hindrance for the longevity of a company.

The logos included in the ImageCo portfolio help Superior, Wisconsin companies succeed, they are effective in any given scenario and the main reason they are so effective is that they all have these 5 traits in common.

  1. Simplicity: simple logos do not require consideration, they can be understood in merely a glance.
  2. Scalability: from business cards to billboards a scalable logo design will remain legible and equally emotive at every size.
  3. Versatility: logos that function on any type of device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be ageless and should feel relevant today, tomorrow, and forty years from now.

Logo PORTFOLIO Volume 1

Retro logo style of a bicycle developed for a Superior, Wisconsin coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and bistro were launching in an old section of the town and wished to project a retro atmosphere without coming across as uninteresting or low energy. I fulfilled both of these jobs by means of developing a company logo concept that contains a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, high energy, and is a timeless business image.

medical logo layout with a microscope slide as well as germs designed for Superior, Wisconsin medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that investigates the triggers and effects of diseases, mainly the field of medicine that deals with the clinical examination of samples of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide into a logo design.

Normally I try not to be excessively literal with a concept and to a point, this specific design approaches the company it serves quite literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more appealing, more attention grabbing and much more meaningful.

logo design with a jumping environment-friendly frog made for a household enjoyable center in Superior, Wisconsin.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve done dozens of logo designs for physicians, dental offices, and attorneys but Cool Springz is without question the one and only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the company features the word springz in its name the obvious choice would have been to feature a some springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they used for promotion and marketing. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look exactly like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - developed for Superior, Wisconsin travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I believe it is a niche sector because travel photographers don’t capture places or things but instead convey emotional journeys through the pictures they capture. The idea behind this logo concept was to use negative space to reveal more than what was visible upon first view, which I think is quintessential of most professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I attempted to do something the same to this logo design by employing the positive space in the design to say one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Superior logo but also to reveal the depth of her work and in the way that she views the world through the lens of her camera.

 Superior logo layout with a seagull made use of for the letter A. Designed for a cordless retail business.

Coastal Wireless | Logo Design

The majority of custom logo design projects that I take on I truly savor and the Coastal Wireless design was one that I really felt good about, however the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A but the customer, even though he liked the concept, really did not care for my choice of birds. This guy genuinely hated seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family didn’t share his scorn for this specific breed of sea bird.

When I turn a design over to a client I encourage all of them to talk about it with friends and family as well as with other people that they don’t even know so as to get unbiased opinions on the value of a design. Fortunately, he discussed it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original design.

Logo designs are a weird creature in the design world given that the people that have a tendency to hire a professional to design their logo comprehend how important a logo design is for their company so they are much more vested in the final result. Every logo project has it’s allotment of hurdles, however the greatest challenge is finding that sweet spot in a design that works really well at the task it’s needed to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo behind-the-scenes, design for Superior, Wisconsin publication author

Red Panda Publishers | Logo Design

The book spine is a narrow segment of real estate to work with, nevertheless it is the most crucial part of a printed book given that it is often the first thing a person sees in the book store. Regarding a publisher, it’s the best opportunity they will likely ever have to publicize their product and get their logo design in front of the people that buy actual books.

This three color design is vibrant, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo design has two letter A's with benches changed to indicate they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it seems that in many occurrences 1 of the things individuals usually tend to recollect the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their title lent itself well to affording a good sense of air travel and it was surely a winner.

 Superior logo style made use of for advertising as well as a tag style for Vintage Situation includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in brand-new cases for music instruments, which looked to be vintage cases. For this business logo concept I tried to come up with a logo that provided a fluid nostalgic feel to it and could be utilized for anything from a web page to a label on brand new cases that looked like they were from a different point in time.

Logo design developed for an orthodontist in Superior, Wisconsin, design consist of an arc with lines converging via it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most challenging and difficult logo design projects because it appears that almost every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the very most cliche ridden professions when it comes to business marketing, if restaurants approached their advertising in the exact same way dental practices do every one of their company logos would be a picture explaining something they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care industry.

I actually enjoy doing dental care logo designs because it challenges me to come up with a design that implies dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular design over to the client the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design created for a household not-for-profit, the logo features 4 personalities staggered in elevation to represent a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo design that would be illustrative of the devotion that William McNally had for the families in his community. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy approach to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization hopes to relate.

The McNally Foundation’s name offered a distinct opportunity to do a logo design that communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how individuals should think or feel they don’t understand the purpose of a logo. If you have to consider a logo design to understand what it means, it has failed, a logo needs to be instantly comprehended and a logo design that illustrates itself will never have the chance to be comprehended.

Logo style produced for a hair style studio featuring a script font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a logo that carried a spirit of relaxation and connection for their new hair studio. I created a concept which did not go the obvious route of designing merely a stylized orchid but instead designed a logo design that implied an orchid in the pattern of a swirl featured into the letter O in the name and by putting emphasis on the logo design along with the figure of a hummingbird hovering above the logo design itself. The obvious path in creating a logo is oftentimes the wrong route and in this case, the design ended up not being about the flower but instead placed the main focus on the feeling that they wanted to project to their clients.

Arabian steed logo style produced for a horse ranch that specializes in breeding Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo crafted an original creative logo concept fashioned to display the unique physical traits of the Arabian kind of horses. By having a different head shape and very high tail posture, the Arabian is one of the very most easily recognizable horse types in the whole world.

Las Coffee shop logo design a small dining establishment, layout includes a customized manuscript typeface which hovers above a team of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a little dining establishment, design consists of a modified script font which floats above a group of elaborate lines and dots.

Logo layout for a software developer the style functions as well as legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and disk operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that serves as a connection between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the business and in quite a few cases the substance behind a logo is just as important as how it brands the organization it stands for.

Advance logo style created for a Superior, Wisconsin interior developer, layout attribute a collection of red circles that intersect and change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Superior, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who plans, researches, collaborates, and manages such tasks. Interior design is a multifaceted profession that consists of conceptual development, space planning, site examinations, programming, analysis, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V and A in middle of the word progressed have actually been modified to link directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This Superior, Wisconsin logo design assignment was done for a management guide that enables business leaders to develop into more successful at supervising people, expectations, and productivity.
A logo style featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in more than 7 billion a year retailing supplies and equipment to outdoor sporting fans the founders of On the Fly realized the market place was ready for an outdoor sporting store that operates as a consignment firm. Whether you are into boating, fishing or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all types of passions, a location to sell their secondhand goods to other sports enthusiasts. I tailored their Superior business logo dsign with a graphic which garners the interest of traffic and sends an image that arouses the enthusiasm of the outdoors. With visitor traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ ranches, this logo style has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually created for an Superior, Wisconsin regional farm it was actually created for an investments broker, and this particular company logo was one of many which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create an identity that projected trust, success, and prosperity.

 Superior Logo design for a not-for-profit, Transforming Point Solutions - the logo layout function for externally facing arrow as well as the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was completely open to what type of logo design that they preferred, that can be a good thing or a bad thing. Good in that it provides a designer the freedom to explore any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where exactly the target is. Thankfully, in this particular instance, I hit a bullseye with the first go.

Logo design made for making use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is evocative a renowned sporting activities team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked closely with the owner to create a logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung over their doors, and was highly visible and very easy to read from over a block away.