Waukesha, Wisconsin Logo Design

Virtually every new Waukesha venture realizes that they need a logo, yet few new business owners are thoroughly aware of the essential role their business logo can make in their becoming successful, or why one logo performs better than another. A logo design has a critical and long term impact on the growth of a business, select the correct one and it can make the door swing and phone ring, choose the incorrect one and it will be a barrier and an impediment for the longevity of a company.

The logos included in the ImageCo portfolio help Waukesha, Wisconsin companies prosper, they are effective in any given circumstance and the main reason they are so effective is because they all have these five things in common.

  1. Simplicity: simple logos don’t require deliberation, they can be realized in merely a glimpse.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that function on any device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are personal, and they are suitable for the organization they represent.
  5. Relevance: a business logo should be lasting and should feel relevant today, tomorrow, and twenty five years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bicycle developed for a Waukesha, Wisconsin coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually launching in an older section of the community and wished to project a vintage tone without appearing as stodgy or low energy. I achieved the two jobs by means of developing a custom logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a enduring business image.

medical logo style with a microscopic lense slide and bacteria made for Waukesha, Wisconsin clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science which examines the causes and effects of diseases, mainly the branch of medicine that works with the clinical examination of specimens of human body tissue for diagnostic or forensic reasons.

The Mid-Valley Pathology logo design I came up with is the only instance I call to mind where I was able to incorporate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more intriguing, more interest grabbing and much more memorable.

logo design with a jumping environment-friendly frog designed for a family members enjoyable center in Waukesha, Wisconsin.

Cool Springs | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the kinds of jobs which come my way, I’ve done dozens of logo designs for doctors, dental practices, and legal professionals but Cool Springz is without question the one and only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the clear choice would have been to feature a couple of springs into the concept but Cool Springz is a fun destination to go and spring does not really reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my design and named the frog Jax and featured him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was turned into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a flock of birds, a mountain, a path, a stream, and a tree - developed for Waukesha, Wisconsin traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession because travel photographers don’t capture places or things but instead project emotional journeys through the images they record. The thought behind this logo design was to use negative space to project more than what was visible upon initial glance, which I think is representative of most professional photographers in that they frequently share entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional resonance which can’t be communicated with mere words. I made an effort to do something very similar to this logo by making use of the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  Waukesha logo design but also to illustrate the depth to her work and in the way that she sees the world through the lens of her camera.

 Waukesha logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I truly relish and the Coastal Wireless assignment was one that I certainly felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A however my client, even though he liked the concept, really did not care for my choice of birds. This particular man truly disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members did not share his scorn for this particular kind of sea bird.

When I turn a concept over to a customer I urge them to share it with friends and colleagues and family members as well as with people that they don’t even know so as to get neutral assessments on the worthiness of a design concept. Fortunately, he talked about it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … ultimately I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Custom logo designs are a weird animal in the design world because the people that tend to hire a professional to create their logo realize how crucial a logo design is for their organization so they are way more invested in the final result. Every logo design job possesses it’s allotment of hurdles, however the largest obstacle is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Waukesha, Wisconsin publication author

Red Panda Publishers | Logo Design

The book spine is a cramped parcel of real estate to work with, nevertheless it really is the most essential part of a printed book considering that it is usually the primary thing a person sees in the book shop. Concerning a publishing company, it’s the absolute best opportunity they will likely ever get to promote their brand and get their logo design in front of the people that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design

Airlines arrive and go however it seems like that in many occurrences 1 of the things people usually tend to remember the most are their logos. The Air LA logo design was done for a small start-up commuter/shuttle airline located in LA and while I’m not sure it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of flight and it was surely a winner.

 Waukesha logo style made use of for advertising and marketing as well as a label design for Vintage Case features an old-fashioned typeface style.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that looked to be much older cases. For this business logo design I tried to come up with a logo that had a fluid vintage feel to it and could easily be used for every thing from a website to a label on brand new cases that seemed like they were from another generation.

Logo design created for an orthodontist in Waukesha, Wisconsin, style consist of an arc with lines converging via it to imply steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most challenging and difficult logo jobs considering that it seems that every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logos are one of the very most cliche ridden professions when it comes to small business branding, if restaurants approached their branding in the same way dental practices do every one of their company logos would be a picture trying to explain anything they served, McDonalds would likely have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry industry.

I actually enjoy doing dental business logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and inevitably I created a layout that does not have a solitary smile or a tooth in it, but even though they aren’t obvious, they are still implied in the design. When I turned this concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design created for a family not-for-profit, the logo includes 4 characters startled in elevation to represent a family unit with in the layout.

William McNally | Logo Design | Branding

The William McNally Family Foundation reached out to ImageCo to help them come up with a custom logo design that would be illustrative of the devotion that William McNally had for the residents in his city. The majority of logos with the name “family” in them tend to contain images of a happy family, a cliche heavy technique to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and don’t hit the viewer on the head with what the company or institution wishes to relate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to summarize specifically how individuals ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself will never have the opportunity to be understood.

Logo design developed for a hair design workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that projected a spirit of peace and connection for their new hair salon. I came up with a design which did not go the obvious path of creating merely a stylized orchid but instead crafted a company logo that suggested an orchid in the formation of a swirl integrated in to the letter O in the name and by putting attention on the concept using the silhouette of a hummingbird floating above the logo design itself. The obvious path in designing a logo is more often than not the wrong path and in this case, the design ended up not being about the flower but instead laid the emphasis on the emotion that they really wanted to project to their clients.

Arabian equine logo layout created for a steed cattle ranch that concentrates on reproducing Arabian program equines.

Dazzo Arabians | Logo Design

ImageCo developed a one-of-a-kind custom logo design fashioned to epitomize the unique physical traits of the Arabian pedigree of equines. By having an unique head shape and higher tail carriage, the Arabian is one of the highly easily identifiable horse breeds in the entire world.

Las Cafe logo design a tiny dining establishment, layout includes a modified script typeface which hovers above a team of luxuriant lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a small restaurant, layout includes a changed manuscript typeface which floats over a group of ornate lines and also dots.

Logo design for a software application developer the layout functions and also legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and hard drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone pertaining to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the company and in many cases the meaning supporting a logo is just as important as how it serves the business it stands for.

Progress logo design produced for a Waukesha, Wisconsin interior designer, design feature a series of red circles that converge and replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Waukesha, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who prepares, researches, collaborates, and oversees such ventures. Interior design is a multifaceted occupation that includes conceptual development, space planning, location inspections, programming, study, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in middle of words progressed have been modified to link directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Waukesha, Wisconsin logo design assignment was performed for a management coach that helps business professionals to become more effective at supervising people, expectations, and productivity.
A logo style featuring a fisherman in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With companies like Cabelas and Bass Pros raking in over 7 billion a year offering supplies and equipment to outdoor sporting lovers the founders of On the Fly recognized the market was prepared for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, sportfishing or mountain climbing, or even hunting, On the Fly provides a destination for outdoor sports enthusiasts with all types of interests, a location to sell off their used goods to other sports enthusiasts. I tailored their Waukesha business logo dsign using an image that seizes the attention of vehicles and projects an image that arouses the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I knew it would take more than the typical logo/sign to get travelers to take notice, hence the illustration of a fly fisherman in his natural and tranquil habitat.
Logo style MQ ranches, this logo layout has an area integrated into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem design wasn’t actually composed for an Waukesha, Wisconsin regional farm it was really created for a commodities broker, and this particular company was one of several that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was really to create a brand mark that projects esteem, effectiveness, and prosperity.

 Waukesha Logo design for a not-for-profit, Transforming Factor Solutions - the logo layout function for outwardly facing arrow and the arrowheads indicate that it is a diamond form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, that can be a good thing or a bad thing. Good in that it offers a designer the opportunity to delve into any concept that comes to mind, bad in that it’s challenging to hit a bullseye without recognizing where the target is. Thankfully, in this particular instance, I nailed a bullseye with the 1st try.

Logo designed for the use of an indication for the dining establishment (Brewgrrs), it is a luxuriant manuscript font that is similar to a well-known sporting activities team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have designed quite a lot of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to develop a logo design that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the illuminated sign that hung above their doors, and was highly visible and very legible from over a block away.