Wausau, Wisconsin Logo Design

Virtually every new Wausau business professional realizes that they require a logo, but few entrepreneurs fully recognize the crucial role their logo can make in their becoming successful, or the reason that one logo works more effectively than another. A business logo has an instant and sustaining effect on the success of a company, select the right one and it will make the door swing and phone ring, choose the incorrect one and it will be an obstacle and a hindrance for the life span of an organization.

The logos featured in the ImageCo portfolio help Wausau, Wisconsin businesses succeed, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 things in common.

  1. Simplicity: simple logo designs don’t demand deliberation, they can be comprehended in merely a look.
  2. Scalability: from business cards to posters a scalable logo design will be legible and equally emotive at any dimension.
  3. Versatility: logos which work on any sort of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the business they stand for.
  5. Relevance: a company logo must be timeless and should feel as relevant today, tomorrow, and twenty five years from now.
Retro logo style of a bike developed for a Wausau, Wisconsin coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This fledgling coffee roaster and coffee bar were launching in an older part of the area and wished to cast an old-fashioned tone without appearing as stodgy or low energy. I fulfilled both of these jobs by means of developing a logo design that uses a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo design with a microscope slide and germs designed for Wausau, Wisconsin medical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that studies the causes and consequences of diseases, especially the field of healthcare that works with the clinical evaluation of samples of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology brand I came up with is really the sole instance I recall in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Usually I try not to be overly literal with a concept and to a degree, this design approaches the company it represents very literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more interesting, more focus grabbing and more meaningful.

logo style with a leaping environment-friendly frog created for a household enjoyable facility in Wausau, Wisconsin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of jobs that come my way, I’ve done dozens of logo designs for doctors, dentists, and lawyers but Cool Springz is without question the one and only trampoline park that I have ever gotten the privilege to work on.

Given that the full name of the company has the word springz in its name the clear choice would have been to include a handful of springs into the concept but Cool Springz is a fun destination to go and spring doesn’t actually resonate an environment of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more dynamic high energy impression.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they used for advertising and marketing. I also think this is the only time that a logo I came up with was transformed into a mascot when they had an employee costume fabricated to look just like my frog design.

digital photography logo design including a group of birds, a hill, a route, a stream, and a tree - made for Wausau, Wisconsin travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design job I took on for a travel photographer, which is a rather specialized field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but rather reveal emotional journeys by means of the images they record. The idea behind this logo concept was to make use of negative space to reveal more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they often tell entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with mere words. I tried to do something similar to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Wausau logo design but also to illustrate the depth in her work and in the way that she perceives the world through the lens of her camera.

 Wausau logo style with a seagull utilized for the letter A. Designed for a cordless retail company.

Coastal Wireless | Logo Design

The majority of logo design jobs that I take on I truly enjoy and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull shape as a stroke in the character A but my client, while he loved the concept, didn’t care for my choice of birds. This particular guy really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family didn’t share his hatred for this specific variety of sea bird.

When I turn a concept over to a client I urge them to share it with colleagues and family as well as with other people that they don’t even know so as to get neutral point of views on the benefit of a design concept. Fortunately, he discussed it with his family members and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his choice of a pelican and he proceeded with the original concept.

Business logos are a weird animal in the design world because the people that tend to hire a professional to create their logo realize how essential a logo design is for their company so they are much more invested in the final result. Every logo design job has it’s allotment of obstacles, but the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s needed to do in branding a company and also giving the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Wausau, Wisconsin book author

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, however it really is the most crucial part of a printed book because it is usually the initial thing a person views in the book shop. For a publisher, it’s the opportunity that they will ever get to publicize their brand and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go nevertheless it looks like that in many instances one of the things consumers tend to remember the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline company situated in LA and although I’m not certain it really “took off” their logo design didn’t slow them. The bookend A’s in their name lent itself well to conferring a feeling of airline flight and it was certainly a victory.

 Wausau logo layout utilized for advertising and a label layout for Vintage Situation includes an archaic font style style.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, which looked to be much older cases. For this custom logo concept I sought to come up with a logo that offered a fluid retro feel to it and could be utilized for every thing from a website to an insignia on brand new cases that looked like they were from a different point in time.

Logo developed for an orthodontist in Wausau, Wisconsin, style include an arc with lines intersecting through it to suggest metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can easily be one of the most difficult logo design projects due to the fact that it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to small business marketing, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would be a picture trying to explain something they served, McDonalds would most likely have an image of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession.

I actually love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the stereotypical approach that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this concept over to the client the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo design developed for a family nonprofit, the logo features 4 characters surprised in elevation to represent a family with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a custom logo design that would be illustrative of the love that William McNally had for the residents in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy technique to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve found that the best designs are the ones that are understated and don’t hit the viewer on the head with what the company or institution wants to relate.

The McNally Foundation’s name presented a distinct opportunity to do a logo design which conveyed that they were about families without being overtly corny about it. The objective of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to illustrate how individuals should think or feel they don’t understand the purpose of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that describes itself won’t have the chance to be comprehended.

Logo layout produced for a hair design workshop featuring a manuscript font a hummingbird as well as a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo which related a feeling of relaxation and class for their new hair salon. I created a concept that didn’t go the obvious direction of designing merely a stylized orchid but instead designed a logo design that implied an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the concept using the figure of a hummingbird hovering above the logo itself. The obvious path in creating a logo design is more often than not the wrong direction and in this case, the design ended up not being about the orchid but alternately placed the main focus on the emotion that they really wanted to forecast to their patrons.

Arabian equine logo design produced for a steed ranch that concentrates on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo crafted a unique creative logo design fashioned to display the unique physical traits of the Arabian breed of horses. With a different head shape and higher tail carriage, the Arabian is one of the most immediately identifiable equine types in the whole world.

Las Coffee shop logo layout a little dining establishment, design consists of a customized manuscript font style which hovers above a group of elaborate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a little dining establishment, design includes a changed manuscript font which floats over a team of ornate lines as well as dots.

Logo style for a software application developer the design functions and famous component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the central part of an operating system (OS). Generally, the kernel is responsible for memory management, process and task management, and drive management. The kernel unites the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the business owner of the company and in many cases the meaning behind a logo is equally as important as how it serves the organization it stands for.

Develop logo style developed for a Wausau, Wisconsin indoor developer, design feature a collection of red circles that intersect as well as replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wausau, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who prepares, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location evaluations, programming, research study, corresponding with the stakeholders of a project, construction management, and implementation of the design.

logo style done for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have been changed to connect directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wausau, Wisconsin logo design project was undertaken for a leadership consultant that aids business professionals to become more efficient at overseeing people, expectations, and profitability.
A logo layout featuring an angler in the center of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting lovers the owners of On the Fly recognized the market was ready for an outdoor sporting merchant that functions as a consignment business. Whether you are into boating, fishing or rock climbing, or even hunting, On the Fly presents a location for outdoor sports enthusiasts with all sorts of passions, a place to market their pre-owned items to other sports enthusiasts. I tailored their Wausau business logo dsign using an image which garners the attention of traffic and sends an image that wakens the enthusiasm of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and serene habitat.
Logo design MQ farms, this logo style has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo idea wasn’t actually created for an Wausau, Wisconsin regional farm it was in reality developed for an investments broker, and this creative logo was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to develop a image that projects trust, financial success, and luxury.

 Wausau Logo design for a not-for-profit, Transforming Factor Solutions - the logo style attribute for ostensibly facing arrowhead and the arrowheads indicate that it is a ruby shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design that they would like, that can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye in the absence of understanding where exactly the target is. Luckily, in this particular instance, I nailed a bullseye with the first shot.

Logo designed for making use of a sign for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a popular sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted dozens of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the USA, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great undertaking in which I worked directly with the proprietor to design a business logo which worked really well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very legible from over a block away.