West Bend Logo Design

Each and every new West Bend organization knows they are in need of a logo, however few entrepreneurs thoroughly realize the key role their logo design will make in their becoming successful, or why one logo performs more effectively than another. A logo design has an instant and long-term influence on the success of a business, go with the correct one and it can make the door swing and cash register ring, go with the incorrect one and it will be an obstacle and an impediment for the life of a company. The logos featured in the ImageCo portfolio help West Bend companies succeed, they are effective in any given circumstance and the reason they are so effective is because they all have these 5 traits in common.
  1. Simplicity: simple logos don’t require contemplation, they can be understood in just a look.
  2. Scalability: from business cards to posters a scalable logo will remain legible and just as emotive at any dimension.
  3. Versatility: logos that operate on any type of device, in print, on product packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the company they represent.
  5. Relevance: a business logo must be enduring and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bicycle created for a West Bend coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening up in an older section of the town and wanted to cast an old-fashioned feel without appearing as stodgy or low energy. I accomplished both tasks by means of designing a logo concept that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a timeless business image.

clinical logo layout with a microscope slide and also bacteria created for West Bend medical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline that analyzes the root causes and outcomes of diseases, especially the branch of medicine which works with the laboratory examination of samples of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was in a position to integrate a bacteria-laden microscope slide right into a business logo design.

Typically I try not to be excessively literal with a design and to a degree, this design approaches the company it serves very literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancement to the name that makes it more captivating, more focus grabbing and a lot more memorable.

logo design with a leaping eco-friendly frog developed for a family fun center in West Bend.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the kinds of projects which come my way, I’ve done dozens of logo designs for physicians, dental experts, and attorneys but Cool Springz is without question the only trampoline park which I have ever gotten the opportunity to work on.

Given that the full name of the company features the word springz in its name the obvious choice would have been to feature a couple springs into the concept but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and incorporated him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look just like my frog design.

digital photography logo design including a flock of birds, a hill, a trail, a stream, and a tree - designed for West Bend traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche speciality due to the fact that travel photographers tend not to shoot locations or things but instead reveal emotional experiences by means of the photos they record. The thought behind this logo concept was to use negative space to convey more than what was visible upon first view, which I think is representative of the majority of professional photographers in that they often share whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey considerably more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something similar to this logo design by utilizing the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  West Bend logo design but also to reveal the depth of her art and in the way that she sees the world through the lens of her camera.

 West Bend logo design with a seagull made use of for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I really savor and the Coastal Wireless project was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the concept of using the seagull form as a stroke in the character A however the client, even though he liked the concept, didn’t care for my choice of birds. This particular man really disliked seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his friends and family did not share his hatred for this particular type of sea bird.

When I turn a concept over to a customer I urge all of them to discuss it with colleagues and family members as well as with people that they don’t actually know so as to get unbiased judgements on the value of a design concept. Fortunately, he shared it with his family and they loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Custom logo designs are a strange animal in the design world given that the people that have a tendency to hire a professional to design their logo design recognize how important a logo design is for their business so they are much more vested in the outcome. Every logo job has it’s allotment of difficulties, however the largest challenge is finding that sweet spot in a design that functions really well at the task it’s needed to do in branding a business and also giving the customer the identity they see for themselves.

a red panda logo style with bamboo behind-the-scenes, style for West Bend book author

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it is the most important part of a printed book since it is in most cases the primary thing a person sees in the book shop. Regarding a publisher, it’s the opportunity they will ever have to spotlight their brand and get their logo design in front of the individuals that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of room for the title and the author’s name.

Air LA logo designed for an airline in Los Angeles, the logo design has two letter A's with benches changed to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart however it looks like that in many cases one of the traits consumers usually tend to remember the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle air service located in LA and while I’m not sure it actually “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a sense of flight and it was definitely a victory.

 West Bend logo layout made use of for marketing and a tag style for Vintage Situation includes an old typeface layout.

Vintage Case | Logo Design

Vintage case specialized in all new cases for musical instruments, that seemed to be antique cases. For this logo design I tried to come up with a logo that offered a fluid old style feel to it and could be used for anything from a web page to a label on brand new cases that seemed like they were from a different era.

Logo produced for an orthodontist in West Bend, design consist of an arc with lines converging through it to suggest steel braces.

Kujak Orthodontics | Logo Design | Sign Design

Dentistry business logos can easily be one of the most challenging logo jobs due to the fact that it appears that almost every dentist incorporates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental business logos are one of the most cliche ridden professions when it comes to business marketing, if dining establishments approached their advertising in the very same way dental practitioners do every one of their logos would be a picture trying to explain anything they served, McDonalds would likely contain an image of a potato and a cow.

I understand the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really love doing dental care business logos because it challenges me to come up with a design that implies dentistry or a specific area of the field of dentistry like orthodontics without resorting to the stereotypical course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and subsequently I created a concept that does not have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the concept. When I turned this particular concept over to the client the only smile that was obvious was actually the smile on Dr. Kujak’s face.

William McNally logo designed for a family members nonprofit, the logo design includes 4 personalities startled in height to stand for a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the families in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy method to any logo design is to be overly literal pertaining to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution hopes to relate.

The McNally Foundation’s name offered a unique opportunity to do a custom logo design which communicated that they were about families without being openly cheesy about it. The objective of a logo is to be remembered and recognized and if the designer attempts to use the logo design to summarize precisely how individuals should think or feel they don’t understand the goal of a logo. If viewers have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that describes itself won’t have the likelihood to be understood.

Logo design created for a hair layout workshop featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a business logo which related an atmosphere of calmness and elegance for their new hair salon. I came up with a design which did not go the obvious path of designing just a stylized orchid but alternatively created a business logo that suggested a flower in the formation of a swirl incorporated into the letter O in the title and by putting attention on the concept along with the silhouette of a hummingbird hovering over the logo itself. The obvious path in creating a logo is more often than not the wrong path and in this case, the design ended up not being about the orchid but alternately placed the importance on the feeling that they really wanted to forecast to their clients.

Arabian equine logo design produced for an equine ranch that focuses on reproducing Arabian show equines.

Dazzo Arabians | Logo Design

ImageCo created a distinct logo design tailored to illustrate the unique physical traits of the Arabian pedigree of horses. With an identifiable head shape and higher tail posture, the Arabian is one of the most quite easily identifiable equine lineages in the whole world.

Las Cafe logo design a little restaurant, layout includes a customized manuscript font which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo layout a tiny dining establishment, layout consists of a modified manuscript font style which hovers over a group of ornate lines as well as dots.

Logo design for a software designer the design functions and legendary component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task management, and drive operations. The kernel connects the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a connection between the software program and computer hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. Nevertheless it intimated something to the business owner of the company and in quite a few cases the significance behind a logo design is just as important as how it brands the enterprise it stands for.

Develop logo style created for a West Bend interior designer, design function a collection of red circles that intersect as well as replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Bend interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, collaborates, and manages such projects. Interior design is a multifaceted profession that consists of conceptual development, space planning, site examinations, programming, investigation, communicating with the stakeholders of a project, building and construction management, and execution of the design.

logo layout done for Advanced Leadership Solutions, the personalities for letter V and A in middle of words advanced have been changed to tie directly into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Bend logo design assignment was carried out for a leadership specialist that enables business leaders to become more successful at handling people, expectations, and profitability.

A logo layout including a fisherman in the center of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in over 7 billion a year retailing goods and equipment to outdoor sporting fans the founders of On the Fly knew the market place was primed for an outdoor sporting store that operates as a consignment firm. Whether or not you are into boating, sportfishing or rock climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all types of passions, a place to sell off their secondhand equipment to other sports enthusiasts. I created their West Bend business logo dsign along with a graphic that garners the attention of traffic and projects an image that calls to mind the enthusiasm of the outdoors. With traffic that averages forty five mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the illustration of a fly fisherman in his natural and calm habitat.
Logo layout MQ farms, this logo design has actually a field incorporated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms logo concept wasn’t actually produced for an West Bend area farm it was really developed for a products broker, and this company logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The objective was really to design an identity that projects self-confidence, financial success, and prosperity.
Logo design made for using a sign for the dining establishment (Brewgrrs), it is a luxuriant manuscript font style that is evocative a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve designed quite a lot of restaurant logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the US, from cupcake pastry shops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to produce a logo that worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung above their doors, and was highly visible and very legible from over a block away.