West Bend, Wisconsin Logo Design

Virtually every new West Bend business person understands that they need a logo, however few new business owners thoroughly recognize the pivotal role their organization’s logo will take in their success, or exactly why one logo performs better than another. A logo design has an instant and lasting effect on the success of a company, choose the right one and it can make the door swing and phone ring, select the incorrect one and it can be a barrier and an impediment for the life of a business.

The logos presented in the ImageCo portfolio help West Bend, Wisconsin businesses prosper, they are effective in any given scenario and the reason why they are so effective is that they all have these 5 features in common.

  1. Simplicity: simple logos don’t demand consideration, they can be comprehended in just a glimpse.
  2. Scalability: from labels to movie screens a scalable business logo will remain legible and just as emotive at every dimension.
  3. Versatility: logos which work on any device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a company logo needs to be timeless and will feel as relevant today, tomorrow, and twenty years from now.
Retro logo layout of a bike developed for a West Bend, Wisconsin coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were launching in an old part of the city and wished to project a nostalgic atmosphere without appearing as uninteresting or low energy. I achieved both jobs via developing a custom logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a timeless business image.

medical logo layout with a microscopic lense slide and also bacteria created for West Bend, Wisconsin clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which investigates the root causes and consequences of diseases, especially the field of healthcare which works with the clinical evaluation of specimens of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the only instance I recollect in which I was able to integrate a bacteria-laden microscope slide right into a business logo design.

Generally I attempt not to be overly literal with a design and to a point, this specific design approaches the company it serves very literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the name that helps make it more intriguing, more attention grabbing and a lot more meaningful.

logo style with a jumping green frog designed for a family members fun center in West Bend, Wisconsin.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really cool project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the norm of the kinds of jobs that come my way, I’ve done dozens of logo designs for health care providers, dentists, and legal professionals but Cool Springz is without question the one and only trampoline park which I have ever gotten the privilege to work on.

Given that the title of the company features the word springz in its name the clear choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring does not actually resonate an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, inevitably I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a much more dynamic high energy atmosphere.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for marketing and advertising. I also believe this is the only time that a logo I designed was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

photography logo featuring a flock of birds, a mountain, a trail, a stream, and also a tree - developed for West Bend, Wisconsin travel photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I think it is a niche profession due to the fact that travel photographers tend not to capture places or things but instead reveal emotional journeys through the pictures they capture. The thought behind this logo composition was to utilize negative space to project more than what was visible upon initial view, which I think is quintessential of almost all professional photographers in that they often convey whole stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey a lot more than that because their photos often have an emotional resonance that can’t be conveyed with just words. I attempted to do something comparable to this logo by making use of the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my objective was to both brand this photographer with a memorable  West Bend logo design but also to reveal the depth to her art and in the way that she perceives the world through the lens of her camera.

 West Bend logo design with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design projects that I take on I honestly take pleasure in and the Coastal Wireless design was one that I certainly felt good about, but the customer didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, while he liked the concept, didn’t care for my choice of birds. This particular guy really loathed seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his family did not share his contempt for this particular variety of sea bird.

When I turn a design over to a customer I encourage all of them to discuss it with colleagues and family members as well as with other people that they don’t actually know so as to get honest opinions on the merit of a design. Fortunately, he shared it with his whole family and they really loved the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his alternative of a pelican and he went with the original design.

Logo designs are a strange creature in the design world because the people that have a tendency to hire a professional to create their logo realize how essential a logo is for their organization so they are much more vested in the outcome. Every logo project has it’s portion of difficulties, however the largest challenge is finding that sweet spot in a design that operates really well at the job it’s needed to do in branding a company and also providing the client the identity they see for themselves.

a red panda logo design with bamboo in the background, design for West Bend, Wisconsin publication author

Red Panda Publishers | Logo Design

The book spine is a narrow piece of real estate to work with, however it really is the most vital part of a printed book since it is usually the primary thing a person sees in the book shop. Concerning a publishing company, it’s the best opportunity they will ever get to promote their label and get their logo design in front of the men and women that shop for actual books.

This three color design is vivid, colorful and eye-catching and it gives plenty of territory for the title and the author’s name.

Air LA logo design made for an airline in Los Angeles, the logo has 2 letter A's with the bars customized to suggest they are wings.

Air LA | Logo Design

Airlines arrive and depart yet it looks like that in many instances 1 of the things individuals usually tend to recall the most are their logos. The Air LA logo design was done for a modest startup commuter/shuttle airline based in LA and although I’m not certain it really “took off” their logo didn’t ground them. The bookend A’s in their name lent itself well to affording a good sense of airline flight and it was certainly a winner.

 West Bend logo style utilized for advertising and marketing and also a tag design for Vintage Case includes an antiquated font layout.

Vintage Case | Logo Design

Vintage case focused in new cases for music instruments, that appeared to be older cases. For this logo concept I tried to come up with a logo that possessed a fluid old-fashioned feel to it and could easily be utilized for anything from a web site to a label on brand new cases that appeared like they were from a different point in time.

Logo design developed for an orthodontist in West Bend, Wisconsin, design consist of an arc with lines intersecting via it to suggest steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental business logos can easily be one of the most challenging logo jobs considering that it seems that almost every dentist features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the very most cliche ridden careers when it comes to business marketing, if restaurants approached their advertising in the same way dental offices do every one of their company logos would definitely be a picture trying to explain something they served, McDonalds would probably include an image of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental care industry.

I really enjoy doing dentist business logos because it challenges me to come up with a design that implies the field of dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and eventually I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo created for a family members not-for-profit, the logo design features 4 personalities staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be depictive of the love that William McNally had for the people in his community. The majority of logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the business or institution hopes to project.

The McNally Foundation’s name presented a distinct opportunity to do a logo which communicated that they were about families without being overtly corny about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to explain exactly how people ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that explains itself won’t have the likelihood to be understood.

Logo style created for a hair layout workshop including a manuscript font a hummingbird and an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that conveyed a feeling of calmness and connection for their new hair studio. I created a concept which did not go the obvious route of creating merely a stylized orchid but instead designed a business logo that implied an orchid in the pattern of a swirl incorporated into the letter O in the title and by putting attention on the logo design with the silhouette of a hummingbird floating above the image itself. The obvious path in designing a company logo is in most cases the wrong path and in this case, the design ended up not being about the orchid but instead put the attention on the feeling that they really wanted to transmit to their clients.

Arabian steed logo layout created for a horse cattle ranch that concentrates on reproducing Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo designed a one-of-a-kind custom logo design tailored to illustrate the unique physical traits of the Arabian pedigree of equines. By having a distinctive head form and higher tail posture, the Arabian is one of the most easily recognizable equine types in the entire world.

Las Cafe logo design a tiny restaurant, style includes a customized script typeface which hovers over a group of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, style contains a modified script typeface which floats above a team of luxuriant lines and dots.

Logo design for a software application developer the layout functions and also legendary element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task control, and drive operations. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge in between the software and computer hardware.

The logo design I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to explain anything to anyone with regards to what business they are in or how it relates to their specific location. But it intimated something to the owner of the business and in many cases the symbolism supporting a company logo is equally as important as how it serves the organization it stands for.

Develop logo style developed for a West Bend, Wisconsin indoor designer, style function a series of red circles that intersect and also replace the letter O in the center of the logo layout.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a West Bend, Wisconsin interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is a professional who arranges, researches, coordinates, and oversees such projects. Interior design is a diverse occupation that includes conceptual development, space planning, site assessments, programming, analysis, communicating with the stakeholders of a project, building and construction supervision, and implementation of the design.

logo style provided for Advanced Management Solutions, the personalities for letter V and also A in middle of words progressed have actually been changed to link straight right into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This West Bend, Wisconsin logo design job was carried out for a management coach that enables business professionals to develop into more efficient at supervising people, expectations, and productivity.
A logo layout including a fisherman in the middle of the name casting a fly towards the audience.

On The Fly | Logo Design | Retail Branding

With brands like Cabelas and Bass Pros raking in over 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting retailer that operates as a consignment firm. Whether you are into boating, sportfishing or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all sorts of interests, a location to market their previously owned items to other sports enthusiasts. I tailored their West Bend logo design dsign utilizing an illustration that garners the attention of vehicles and sends an image that evokes the passion of the outdoors. With traffic that averages forty five miles per hour I realized it would take more than the average logo/sign to get travelers to take notice, hence the graphic of a fly fisherman in his natural and relaxed habitat.
Logo layout MQ farms, this logo style has an area included right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms brand concept wasn’t really designed for an West Bend, Wisconsin area farm it was really created for a commodities broker, and this particular trademark was one of a handful of that fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was actually to generate a image that projects assurance, effectiveness, and affluence.

 West Bend Logo design for a nonprofit, Turning Point Solutions - the logo design attribute for outwardly facing arrow and the arrowheads imply that it is a ruby form.

Turning Point Foundation | Logo Design

The Turning Point Foundation was entirely open to what kind of logo design they would like, this can be a good thing or a bad thing. Good in that it grants a designer the freedom to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without recognizing where exactly the target is. Thankfully, in this case, I nailed a bullseye with the first try.

Logo made for making use of an indicator for the restaurant (Brewgrrs), it is an ornate script font style that is similar to a renowned sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve crafted quite a lot of restaurant business logos and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the business owner to develop a logo which worked very well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign that hung over their doors, and was highly visible and very legible from over a block away.