Wisconsin Rapids Logo Design

Nearly every new Wisconsin Rapids venture understands that they are in need of a logo, yet few new business owners thoroughly realize the essential role their business logo will play in their financial success, or precisely why one logo design functions better than another. A logo design has an immediate and sustaining impact on the prosperity of a business, choose the correct one and it can make the door swing and phone ring, go with the wrong one and it will be an obstacle and an impediment for the longevity of a company. The logos featured in the ImageCo portfolio help Wisconsin Rapids businesses prosper, they are effective in any given situation and the reason they are so effective is because they all have these five features in common.
  1. Simplicity: simple logos do not demand consideration, they can be grasped in just a glimpse.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at every scale.
  3. Versatility: logos that work on any type of device, in print, on packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the enterprise they stand for.
  5. Relevance: a company logo must be timeless and should feel relevant today, tomorrow, and twenty five years from now.

Retro logo design of a bike created for a Wisconsin Rapids coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffee bar were opening in an old section of the town and wished to cast a nostalgic tone without appearing as boring or low energy. I achieved the two jobs via creating a business logo design that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, high energy, and is a classic business image.

medical logo layout with a microscopic lense slide as well as germs developed for Wisconsin Rapids clinical center.

Mid-Valley Pathology | Logo Design

Pathology is the science that researches the root causes and outcomes of diseases, especially the branch of medicine which works with the laboratory examination of specimens of body cellular material for diagnostic or forensic reasons.

The Mid-Valley Pathology logo I came up with is really the only instance I remember where I was able to integrate a bacteria-laden microscope slide right into a logo design.

Typically I attempt not to be extremely literal with a design and to a degree, this design approaches the company it serves rather literally, however it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that makes it more captivating, more interest grabbing and a lot more meaningful.

logo layout with a leaping green frog created for a household enjoyable center in Wisconsin Rapids.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s also a project that is way out of the usual of the kinds of jobs which come my way, I’ve done dozens of logo designs for medical professionals, dental practices, and attorneys but Cool Springz is without question the only trampoline park that I have actually ever had the opportunity to work on.

Given that the name of the company features the word springz in its name the apparent choice would have been to feature a handful of springs into the concept but Cool Springz is a fun destination to go and spring does not really resonate an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the title itself to give the logo a much more dynamic high energy impression.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and integrated him in to everything they used for marketing. I also think this is the only time that a logo I created was turned into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo featuring a group of birds, a hill, a path, a stream, and also a tree - made for Wisconsin Rapids traveling photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot places or things but instead communicate emotional journeys through the photos they record. The thought behind this logo composition was to utilize negative space to convey more than what was visible upon first view, which I think is quintessential of most professional photographers in that they oftentimes convey entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance that can’t be communicated with mere words. I made an effort to do something very similar to this logo design by using the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wisconsin Rapids logo but also to illustrate the depth in her work and in the way that she views the world through the lens of her camera.

 Wisconsin Rapids logo style with a seagull made use of for the letter A. Designed for a wireless retail business.

Coastal Wireless | Logo Design

The majority of business logo design jobs that I take on I truly relish and the Coastal Wireless project was one that I certainly felt good about, but the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull form as a stroke in the letter A however the customer, even though he loved the concept, really did not care for my choice of birds. This particular guy truly despised seagulls, which he referred to as the “rats of the sky”, fortunately the rest of his family members didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to share it with friends and family as well as with individuals that they don’t actually know so as to get objective point of views on the merit of a design. Fortunately, he shared it with his whole family and they adored the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to insert every other seabird he could think of … eventually I was able to talk him out of his alternative of a pelican and he proceeded with the original design.

Business logos are a strange animal in the design world because the people that are inclined to hire an expert to design their logo design comprehend how vital a logo is for their business so they are way more vested in the end result. Every logo design job possesses it’s share of obstacles, but the greatest obstacle is finding that sweet spot in a design that operates really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo style with bamboo in the background, design for Wisconsin Rapids book publisher

Red Panda Publishers | Logo Design

The book spine is a cramped slice of real estate to work with, yet it really is the most important part of a printed book given that it is often the primary thing a person sees in the book shop. With respect to a publishing company, it’s the absolute best opportunity they will ever have to advertise their product and get their logo design in front of the individuals that buy actual books.

This 3 color design is vivid, colorful and eye-catching and it leaves plenty of area for the title and the author’s name.

Air LA logo design created for an airline company in Los Angeles, the logo has 2 letter A's with benches customized to imply they are wings.

Air LA | Logo Design

Airlines come and go however it seems like that in many cases one of the traits folks tend to recall the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle air service located in LA and although I’m not certain it really “took off” their organization logo didn’t ground them. The bookend A’s in their brand lent itself well to conferring a feeling of air travel and it was surely a victory.

 Wisconsin Rapids logo style used for marketing and a tag style for Vintage Instance features an antiquated font layout.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be much older cases. For this brand concept I sought to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a web page to a label on brand new cases that seemed like they were from a different point in time.

Logo developed for an orthodontist in Wisconsin Rapids, layout include an arc with lines intersecting via it to imply metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental logos can be one of the most difficult logo design projects considering that it appears that every single dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logo designs are one of the very most cliche ridden professions when it comes to small business advertising, if restaurants approached their branding in the exact same way dental practices do every one of their logo designs would definitely be a picture explaining anything they served, McDonalds would most likely contain a picture of a potato and a cow.

I recognize the thinking behind adding a likeness of something mouth associated to a dentist’s company logo but it has to be performed subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I really enjoy doing dental logo designs because it challenges me to come up with a design that implies dentistry or a certain area of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics delivered such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was evident was the smile on Dr. Kujak’s face.

William McNally logo design developed for a family members not-for-profit, the logo design includes 4 characters staggered in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a custom logo design that would be representative of the devotion that William McNally had for the people in his city. Most logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve found that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to communicate.

The McNally Foundation’s name offered a distinct opportunity to do a logo which conveyed that they were about families without being overtly cheesy about it. The intention of a logo is to be remembered and recognized and if the designer makes an effort to use the logo to summarize how people ought to think or feel they don’t understand the purpose of a logo. If you have to consider a logo to understand what it means, it has failed, a logo needs to be instantly understood and a logo design that illustrates itself will never have the opportunity to be comprehended.

Logo design created for a hair layout studio including a manuscript font a hummingbird as well as an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios needed a logo that projected a spirit of tranquility and elegance for their new hair salon. I came up with a concept which did not go the obvious course of designing merely a stylized orchid but instead created a business logo that suggested an orchid in the pattern of a swirl blended into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo design is frequently the incorrect course and in this case, the design ended up not being about the flower but instead laid the main focus on the emotion that they wanted to transmit to their clients.

Arabian horse logo design created for a horse ranch that specializes in breeding Arabian program steeds.

Dazzo Arabians | Logo Design

ImageCo crafted an original company logo design styled to embody the unique physical traits of the Arabian type of horses. By having an unique head form and high tail carriage, the Arabian is one of the most immediately identifiable equine types in the world.

Las Coffee shop logo design a small restaurant, layout contains a modified script typeface which floats over a group of ornate lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a tiny restaurant, layout contains a customized script typeface which hovers above a group of elaborate lines and dots.

Logo style for a software designer the layout attributes and also renowned element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory management, process and task control, and hard drive operations. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is located a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to describe anything to anyone about what business they are in or how it relates to their specific location. Nevertheless it meant something to the owner of the company and in quite a few cases the significance supporting a logo is equally as important as how it serves the company it represents.

Advance logo style developed for a Wisconsin Rapids indoor developer, layout attribute a collection of red circles that intersect and also replace the letter O in the center of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Wisconsin Rapids interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is someone who arranges, researches, coordinates, and manages such projects. Interior design is a diverse occupation that consists of conceptual development, space planning, location assessments, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo layout done for Advanced Leadership Solutions, the characters for letter V and A in middle of words advanced have actually been modified to tie directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Wisconsin Rapids logo design job was completed for a leadership guide that helps business professionals to develop into more successful at handling people, expectations, and profitability.

A logo style featuring an angler in the middle of the name casting a fly in the direction of the audience.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was prepared for an outdoor sporting retailer that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all types of interests, a location to sell off their pre-owned goods to other sports enthusiasts. I created their Wisconsin Rapids business logo dsign using an image that seizes the attention of vehicles and projects an image that calls to mind the enthusiasm of the outdoors. With visitor traffic that averages 45 miles per hour I realized it would take more than the typical logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms custom logo idea wasn’t really created for an Wisconsin Rapids regional farm it was actually designed for a products broker, and this particular company logo was one of many that fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to create a brand mark that projected self-assurance, financial success, and luxury.
Logo design developed for using an indicator for the restaurant (Brewgrrs), it is an ornate manuscript typeface that is evocative a popular sports group logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I’ve created dozens of restaurant custom logo designs and establishment signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my absolute favorite. Brewgrrs was a neat project where I worked directly with the owner to produce a business logo that worked extremely well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the lighted signage that hung above their doors, and was highly visible and very legible from over a block away.