The solution involved crafting a distinct implied smile utilizing a gracefully curved row of braces. This creative approach fulfilled Dr. Kujak’s desire for a smile symbol and effectively conveyed his orthodontic specialization. By incorporating braces into the design, they visually communicated Dr. Kujak’s role as an orthodontist who skillfully transforms misaligned teeth into radiant smiles.
The monument sign, designed to sit on a sturdy brick base, is positioned strategically at the eye level of passing vehicles for optimum visibility. Its face is made of 0.125-inch thick routed aluminum, a choice that ensures both durability and adaptability.
A distinctive characteristic is the push-through acrylic letters, crafted from weather-resistant polymethyl methacrylate (PMMA). These 3/4″ thick letters, extending from the aluminum surface, contribute a unique depth to the design.
These acrylic letters are covered with a layer of translucent 3M vinyl, enhancing their visibility when the sign is illuminated. This layer also adds durability and color retention to the letters, helping maintain their appearance over time.
This logo successfully set Dr. Kujak’s practice apart from the competition, offering a refreshing and memorable representation of a dental practice dedicated to crafting beautiful smiles through orthodontic expertise.