Wyoming Logo Design

Each and every new Wyoming venture understands that they require a logo, yet few entrepreneurs fully understand the pivotal role their logo will take in their success, or exactly why one logo design works more effectively than another. A company logo has an immediate and sustaining impact on the financial success of a business, select the correct one and it will make the door swing and cash register ring, select the incorrect one and it can be a barrier and a hindrance for the longevity of an organization.

The logos presented in the ImageCo portfolio help Wyoming businesses prosper, they are effective in any given circumstance and the reason why they are so effective is because they all have these five features in common.

  1. Simplicity: simple logos do not require deliberation, they can be comprehended in merely a glance.
  2. Scalability: from business cards to posters a scalable business logo will stay legible and equally emotive at virtually any dimension.
  3. Versatility: logos that operate on any device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the business they stand for.
  5. Relevance: a logo design must be timeless and should feel relevant today, tomorrow, and 20 years from today.

Logo PORTFOLIO Volume 1

Retro logo layout of a bike produced for a Wyoming coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company

This start-up coffee roaster and coffee bar were actually opening in an old part of the community and wished to cast an old-fashioned atmosphere without appearing as uninteresting or low energy. I fulfilled both tasks by means of creating a business logo design that contains a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

medical logo style with a microscopic lense slide and bacteria made for Wyoming clinical center.

Mid-Valley Pathology | Logo Design Project

Pathology is the science which examines the causes and consequences of diseases, mainly the field of medicine which deals with the clinical examination of samplings of human body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology logo design I came up with is really the sole instance I remember where I was able to incorporate a bacteria-laden microscope slide into a business logo design.

Usually I attempt not to be extremely literal with a concept and to a point, this design approaches the company it represents fairly literally, yet it does it in a fashion that incorporates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more captivating, more interest grabbing and much more unforgettable.

logo design with a jumping eco-friendly frog developed for a family members enjoyable center in Wyoming.

Cool Springs | Retail Branding Project

The Cool Springz Trampoline Park was a very fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the norm of the types of projects that come my way, I’ve produced dozens of logo designs for physicians, dentists, and lawyers but Cool Springz is without question the only trampoline park that I have actually ever gotten the opportunity to work on.

Given that the full name of the business has the word springz in its name the clear choice would have been to incorporate a few springs into the concept but Cool Springz is a fun place to go and spring doesn’t really resonate an environment of fun does it. My thought process on this project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, ultimately I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a better dynamic high energy mood.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they used for promotion and marketing. I also believe this is the only time that a logo I did was transformed into a mascot when they had an employee costume fashioned to look just like my frog design.

photography logo design featuring a flock of birds, a hill, a trail, a stream, and a tree - created for Wyoming traveling digital photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a fairly niche field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot places or things but rather project emotional experiences through the photos they capture. The idea behind this logo design was to utilize negative space to reveal more than what was visible upon initial view, which I think is quintessential of the majority of professional photographers in that they frequently share entire stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey a lot more than that because their photos frequently have an emotional resonance that can’t be communicated with just words. I made an effort to do something very similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Wyoming logo design but also to show the depth of her work and in the way that she sees the world through the lens of her camera.

 Wyoming logo design with a seagull used for the letter A. Designed for a wireless retail company.

Coastal Wireless | Logo Design Project

The lion’s share of custom logo design projects that I take on I really savor and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my enthusiasm for it. I felt really good about the concept of using the seagull silhouette as a stroke in the letter A but my client, while he loved the concept, really did not care for my choice of birds. This particular man truly hated seagulls, which he referred to as the “rats of the sky”, luckily the rest of his family members didn’t share his hatred for this particular kind of sea bird.

When I turn a concept over to a customer I encourage them to discuss it with colleagues and family members as well as with people that they don’t even know so as to get unbiased point of views on the merit of a design. Fortunately, he discussed it with his family members and they really liked the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he went with the original design.

Logos are a strange creature in the design world given that the people that are inclined to hire a professional to design their logo design recognize how important a logo is for their organization so they are much more vested in the outcome. Every logo job possesses it’s allotment of obstacles, however the most significant challenge is identifying that sweet spot in a design that works really well at the job it’s required to do in branding a business and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, style for Wyoming publication author

Red Panda Publishers | Logo Design Project

The book spine is a slender piece of real estate to work with, yet it really is the most important part of a published book given that it is usually the very first thing a person sees in the bookstore. Concerning a publishing company, it’s the best opportunity they will likely ever have to publicize their brand and get their logo design in front of the people that shop for actual books. This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design developed for an airline company in Los Angeles, the logo design has 2 letter A's with benches modified to indicate they are wings.

Air LA | Logo Design Project

Airlines arrive and depart but it looks like that in many instances one of the items folks tend to recollect the most are their logos. The Air LA logo design was done for a young start-up commuter/shuttle airline company situated in LA and although I’m not sure it really “took off” their logo didn’t slow them. The bookend A’s in their title lent itself well to affording a spirit of air travel and it was definitely a winner.

 Wyoming logo style used for marketing as well as a label design for Vintage Case features an old font style style.

Vintage Case | Logo Design Project

Vintage case specialized in new cases for music instruments, which seemed to be older cases. For this brand concept I attempted to come up with a logo that offered a fluid old-fashioned feel to it and could be used for every thing from a website to an insignia on brand new cases that looked like they were from a different era.

Logo design produced for an orthodontist in Wyoming, style include an arc with lines intersecting through it to imply steel braces.

Kujak Orthodontics | Logo Design Project

Dental care business logos can be one of the most challenging and difficult logo projects due to the fact that it seems that virtually every dental professional features a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden careers when it comes to business advertising, if dining establishments approached their branding in the same way dental professionals do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth associated to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dentistry profession. I really enjoy doing dentist logos because it challenges me to come up with a design that implies dentistry or a specific field of the field of dentistry like orthodontics without resorting to the clichéd solution that so many dentists settle on. Kujak Orthodontics provided such an opportunity and subsequently I created a design that doesn’t have a solitary smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the client the only smile that was obvious was the smile on Dr. Kujak’s face.
William McNally logo designed for a family nonprofit, the logo includes 4 characters staggered in height to represent a family with in the style.

William McNally | Logo Design Project

The William McNally Family Foundation asked ImageCo to help them come up with a brand identity design that would be representative of the love that William McNally had for the people residing in his city. Most logos with the name “family” in them tend to contain depictions of a happy family, a cliche heavy technique to any logo design is to be far too literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are downplayed and never hit the viewer on the head with what the business or institution wishes to communicate. The McNally Foundation’s name provided a distinct opportunity to do a logo that communicated that they were about families without being openly cheesy about it. The aim of a logo is to be remembered and recognized and if the designer tries to use the logo to illustrate specifically how individuals should think or feel they don’t understand the goal of a logo. If you have to ponder a logo design to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo that illustrates itself won’t have the likelihood to be understood.
Logo layout created for a hair layout studio featuring a manuscript font a hummingbird and also a suggested orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design that carried a feeling of peace and class for their new hair studio. I created a concept which did not go the obvious route of crafting just a stylized orchid but alternatively crafted a logo design that suggested a flower in the formation of a swirl blended into the letter O in the name and by placing attention on the logo design with the silhouette of a hummingbird floating over the logo design itself. The obvious path in designing a logo is usually the incorrect direction and in this case, the design ended up not being about the flower but instead put the emphasis on the perception that they wanted to forecast to their customers.
Arabian steed logo design produced for a horse ranch that focuses on reproducing Arabian program horses.

Dazzo Arabians | Logo Design Project

ImageCo designed a one-of-a-kind company logo concept styled to illustrate the unique physical traits of the Arabian pedigree of equines. With an identifiable head form and very high tail posture, the Arabian is one of the most quite easily recognizable equine breeds in the whole world.
Las Cafe logo design a tiny restaurant, design contains a customized manuscript font which hovers above a group of ornate lines as well as dots.

Las Cafe | Logo Design Project

Las Coffee shop logo style a little dining establishment, style includes a customized script font which floats over a group of ornate lines and also dots.

Logo style for a software application developer the layout functions and iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design Project

A kernel is the central part of an operating system (OS). Typically, the kernel is responsible for memory management, process and task control, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a connection between the software and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a few miles from the offices of Smart kernels. It’s a logo design that doesn’t attempt to spell out anything to anyone regarding what business they are in or how it relates to their specific location. Nevertheless it symbolized something to the business owner of the business and in quite a few cases the symbolism supporting a logo is just as important as how it serves the organization it represents.

Progress logo design created for a Wyoming indoor designer, design attribute a collection of red circles that intersect and also replace the letter O in the middle of the logo style.

Evolv Interior Design | Logo Design Project

Evolv Design is a Wyoming interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, researches, coordinates, and oversees such projects. Interior design is a diverse profession that includes conceptual development, space planning, location examinations, programming, analysis, interacting with the stakeholders of a project, building and construction management, and implementation of the design.

logo layout provided for Advanced Leadership Solutions, the personalities for letter V as well as A in center of words advanced have been customized to connect straight into words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Wyoming logo design project was carried out for a management advisor that aids business professionals to become more efficient at supervising people, expectations, and profitability.
A logo design featuring an angler in the middle of the name casting a fly in the direction of the visitor.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in over 7 billion a year retailing supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly realized the market was ready for an outdoor sporting merchant that operates as a consignment firm. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a destination for outdoor sports enthusiasts with all kinds of passions, a place to market their pre-owned equipment to other sports enthusiasts.

I created their Wyoming logo design design utilizing an illustration which garners the attention of vehicles and projects an image that wakens the enthusiasm of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the picture of a fly fisherman in his natural and peaceful habitat.

Logo design MQ farms, this logo design has actually an area incorporated into the letter Q.

MQ Farms | Logo Design

The MQ farms company logo concept wasn’t really created for an Wyoming area farm it was really devised for a commodities broker, and this particular company logo was one of many that fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The goal was really to develop a brand mark that projected trust, financial success, and opulence.

 Wyoming Logo design for a not-for-profit, Transforming Point Solutions - the logo design feature for ostensibly dealing with arrow and the arrowheads imply that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they desired, that can be a good thing or a bad thing. Good in that it provides a designer the liberty to discover any idea that comes to mind, bad in that it’s difficult to hit a bullseye without realizing where the target is. Luckily, in this case, I struck a bullseye with the first go.

Logo design designed for the use of an indicator for the dining establishment (Brewgrrs), it is a luxuriant script font style that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Branding

I’ve created dozens of restaurant custom logo designs and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeshops to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my absolute favorite. Brewgrrs was a great project where I worked directly with the owner to create a logo design that worked extremely well and did a great job to brand them, it functioned on everything on everything from coasters, and tap handles all the way to the neon sign which hung above their doors, and was highly visible and very easy to read from over a block away.