Acute Care 360 ImageCo, Gillette, Wyoming, WY,

ImageCo, Gillette, Wyoming, WY,

Evolv Design logo designed by ImageCo, Gillette, Wyoming, WY,

Red Panda Publishers logo designed by ImageCo, Gillette, Wyoming, WY,

Gillette, Wyoming, WY,

ImageCo, Gillette, Wyoming, WY,
ImageCo, Gillette, Wyoming, WY,

Mid Valley Pathology logo designed by ImageCo, Gillette, Wyoming, WY,

FSA OK logo designed by ImageCo, Gillette, Wyoming, WY,

Emerald Heights logo designed by ImageCo, Gillette, Wyoming, WY,

Club Sapphire logo designed by ImageCo, Gillette, Wyoming, WY,

Downtown Dogs logo designed by ImageCo, Gillette, Wyoming, WY,

School board logo designed by ImageCo, Gillette, Wyoming, WY,

Ferry Street Coffee Company logo designed by ImageCo, Gillette, Wyoming, WY,

Stoney Forensic logo designed by ImageCo, Gillette, Wyoming, WY,

Smart kernels logo designed by ImageCo, Gillette, Wyoming, WY,

STRATEGIES FOR CHOOSING THE BEST LOGO DESIGNER

BUDGET

A business logo is an investment in both your time and your money so when a design company offers a money back guarantee try to bear in mind that they can’t reimburse the amount of time you invest which is eminently more valuable than your money is.

PORTFOLIO

Some designers talk a good game but in the end a designer can only be determined from the quality of their design work, if the work in their design portfolio doesn’t feature real world samples chances are they will not be able to deliver a top quality logo design.

VISION

A logo’s objective is to be recognized and remembered, and it’s goal is to echo your unique vision for your company. If a designer is not focused on actualizing your vision, the thing they are actually focused on is how quickly they will get paid.

Gillette LOGO DESIGN​

For over 20 years ImageCo has been helping small business owners grow unforgettable brand identities. We’ve performed brand identity design work for farmers, universities, heart surgeons, wedding singers, cafes, retail stores, and just about every other kind of business you can think of. What makes us unique compared to traditional designers is that our background is rooted in the electrical sign industry so we undertake every branding project as if it will be used as an electrical sign. Because of our sign first technique our logo designs can, and have been utilized in everything from fashion labels to electrical signs. Our sign first method guarantees that our logo designs are equally reliable whether they are used in television commercials or web headers, they are consistently identifiable, understood, and remembered regardless of size or use.

American Made ★ Design

The one difference which seriously sets ImageCo apart from many of the design firms that you probably have stumbled upon online, companies like Thumbtack, Design Hill, Upwork, or Crowdspring is that absolutely every design project we are brought on board to perform, we perform in-house. Irrespective of the kind of design project we accept, business logo, website, trade show display, or electric sign, we do not, and never will farm out our client’s work to contractors based outside the United States. Whenever you phone us at 1-855-IMAGECO the individual that picks up the phone is ImageCo’s owner and designer, not a broker that increases the price of your project and dictates the conditions of how my customers and I conduct business.

QUALITIES OF A GREAT LOGO DESIGN

Virtually every new Gillette organization understands that they require a logo, but few new business owners entirely grasp the crucial role their organization’s logo can perform in their financial success, or exactly why one logo design works better than another. A business logo has a critical and sustaining impact on the success of a business, choose the right one and it can make the door swing and cash register ring, choose the incorrect one and it will be a barrier and a hindrance for the life of an organization. The logos presented in the ImageCo portfolio help Gillette companies succeed, they are effective in any given scenario and the reason why they are so effective is because they all have these five features in common.
  1. Simplicity: simple logo designs do not need scrutiny, they can be grasped in just a glance.
  2. Scalability: from business cards to retail signs a scalable logo design will stay legible and just as emotive at every size.
  3. Versatility: logos which operate on any type of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they feel right, and they are suitable for the item or company they brand.
  5. Relevance: a company logo should be timeless and should feel equally relevant today, tomorrow, and twenty years from now.

understand your brand

Brand – It is a verb and a noun, it is an identifying mark and the process of noting something so that it can be distinguished, its genesis comes from the brand branded onto animals. Nowadays a brand symbolizes virtually anything with an intention, whether it be profit or political parties, a brand is an intrinsic aspect of defining the worth of a specific thing in the consumer’s mind.

Branding – Is sort of like advertising and marketing’s attractive sister, they are all from the very same family, the distinction being that marketing and advertising have to do with making a promise and branding’s goal is to deliver on that promise. Branding is also a strategic popularity contest targeted at a target market, it’s goal is to develop an image that the audience will identify with.

Brand Image – An image planted and nurtured by advertising and marketing and identity design. When a person states the names Porsche or Mustang what we think of is their brand image, it’s a picture that exists in our minds. That image isn’t an image of an automobile with 4 wheels that can transport us from point A to point B, the image we have (or at least I have) is of speed, elegance, of something dangerous and exotic . That is brand image and brand image is what makes individuals purchase those products. Brand image is why individuals purchase specific brands, from Pepsi to Coke Chevy or Ford, Democrats or Republicans … all driven by brand images that people can identify with.

Branding Agencies – If you look back at the history of a lot of branding agencies you’ll discover that they are often rebranded advertising and marketing companies. When somebody states they are in advertising and marketing the majority of people will likely have an idea about the type of work they do anything that can be seen, touched or heard become part of a brand identity.

Brand Identity Designer
– A brand identity designer is a designer that concentrates on a type of visual design which helps shape the image of a company, a product or an institution. Brand identity designers create logo designs, sign designs, packaging, and also collateral products such as cards, stationery, as well as pamphlets. Some identity designers also develop websites and software interfaces. The necessary role of a brand identity designer is to create the visual cues as well as a psychological tone with the objective of affecting activities, end results and assumptions.

select logos & signs

Retro logo design of a bicycle developed for a Gillette coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This start-up coffee roaster and bistro were actually opening in an old part of town and wished to visualize an old-fashioned atmosphere without appearing as stodgy or low energy. I accomplished the two tasks via designing a company logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is old-fashioned, higher energy, and is a enduring business image.

clinical logo style with a microscope slide and also germs developed for Gillette medical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the scientific discipline which researches the triggers and consequences of diseases, especially the field of healthcare that works with the laboratory assessment of specimens of body cellular material for diagnostic or forensic purposes.

The Mid-Valley Pathology logo I came up with is really the only instance I recollect where I was in a position to incorporate a bacteria-laden microscope slide into a logo design.

Typically I attempt not to be overly literal with a concept and to a point, this design approaches the company it represents very literally, yet it does it in a way that incorporates the slide as part of the name so it doesn’t serve so much as an illustration of what Mid-Valley Pathology does so much as acts as an enhancement to the brand that helps make it more interesting, more focus grabbing and even more unforgettable.

logo style with a jumping environment-friendly frog designed for a family members fun center in Gillette.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very cool project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of projects which come my way, I’ve done dozens of logo designs for health care providers, dental practices, and legal professionals but Cool Springz is without question the only trampoline park which I have actually ever had the privilege to work on.

Given that the title of the business has the word springz in its name the clear choice would have been to integrate a some springs into the concept but Cool Springz is a fun location to go and spring doesn’t really reflect an atmosphere of fun does it. My thought process on this logo design project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, in the end I landed on a green tree frog and a dimensional treatment of the name itself to provide the logo a more lively high energy feeling.

In the end, Cool Springz ended up loving my brainchild and named the frog Jax and featured him in to everything they utilized for advertising and marketing. I also believe this is the only time that a logo I came up with was transformed into a mascot when they had a staff member costume fashioned to look exactly like my frog design.

digital photography logo design featuring a flock of birds, a hill, a route, a stream, and a tree - made for Gillette travel professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo design project I took on for a travel photographer, which is a pretty specialized field of photography and I think it is a niche profession due to the fact that travel photographers tend not to shoot places or things but instead convey emotional experiences through the photos they record. The idea behind this logo concept was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of most good photographers in that they often tell whole stories using their photography.

It’s said that a picture is worth a 1000 words but I think that some photographs convey significantly more than that because their photos often have an emotional resonance which can’t be conveyed with mere words. I tried to do something similar to this logo design by using the positive space in the design to suggest one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Gillette logo design but also to reveal the depth in her work and in the way that she views the world through the lens of her camera.

 Gillette logo style with a seagull utilized for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The lion’s share of business logo design projects that I take on I really enjoy and the Coastal Wireless design was one that I really felt good about, but the customer didn’t quite share my enthusiasm for it. I felt really good about the idea of using the seagull form as a stroke in the character A however the client, even though he liked the concept, really did not care for my choice of birds. This man genuinely despised seagulls, which he referred to as the “rats of the sky”, luckily the rest of his friends and family did not share his aversion for this particular type of sea bird.

When I turn a design over to a customer I encourage all of them to talk about it with colleagues and family members as well as with other people that they don’t actually know so as to get unbiased point of views on the value of a design. Fortunately, he discussed it with his whole family and they really loved the concept and were able to reason with him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … in the end I was able to talk him out of his preference of a pelican and he proceeded with the original design.

Logo designs are a weird animal in the design world given that the people that tend to hire a professional to design their logo design understand how essential a logo design is for their organization so they are way more invested in the result. Every logo design project has it’s portion of challenges, but the largest obstacle is identifying that sweet spot in a design that functions really well at the job it’s needed to do in branding a company and also providing the customer the identity they see for themselves.

a red panda logo layout with bamboo in the background, style for Gillette book publisher

Red Panda Publishers | Logo Design

The book spine is a thin piece of real estate to work with, yet it is the most important part of a printed book due to the fact that it is usually the primary thing a person sees in the bookstore. For a publishing company, it’s the absolute best opportunity they will ever have to publicize their label and get their logo design in front of the men and women that buy actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline company in Los Angeles, the logo has two letter A's with the bars modified to suggest they are wings.

Air LA | Logo Design

Airlines come and depart but it seems that in many occurrences 1 of the things consumers often tend to remember the most are their logos. The Air LA logo design was done for a smaller new venture commuter/shuttle airline company located in LA and although I’m not sure it actually “took off” their custom logo didn’t slow them. The bookend A’s in their title lent itself well to conferring a spirit of airline flight and it was surely a success.

 Gillette logo layout utilized for advertising as well as a tag design for Vintage Situation features an archaic font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for musical instruments, that seemed to be antique cases. For this business logo design I tried to come up with a logo that had a fluid old-fashioned feel to it and could easily be used for every thing from a web site to a label on brand new cases that appeared like they were from another point in time.

Logo developed for an orthodontist in Gillette, layout include an arc with lines converging with it to indicate steel dental braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can easily be one of the most difficult logo design jobs due to the fact that it seems that each and every dentist includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dental logos are one of the most cliche ridden professions when it comes to company marketing, if dining establishments approached their branding in the very same way dental professionals do every one of their logo designs would definitely be a picture trying to explain something they served, McDonalds would probably contain a picture of a potato and a cow.

I recognize the thinking behind incorporating a likeness of something mouth related to a dentist’s logo design nevertheless it has to be performed subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dentistry profession.

I actually love doing dentist logos simply because it challenges me to come up with a design that implies the field of dentistry or a particular field of dental treatment like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics offered such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular design over to the customer the only smile that was apparent was the smile on Dr. Kujak’s face.

William McNally logo design designed for a family members not-for-profit, the logo includes 4 characters surprised in elevation to stand for a family with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be illustrative of the love that William McNally had for the residents in his city. Many logos with the name “family” in them tend to contain portrayals of a happy family, a cliche heavy method to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and don’t hit the viewer on the head with what the company or institution hopes to convey.

The McNally Foundation’s name provided a unique opportunity to do a custom logo design that communicated that they were about families without being overtly tacky about it. The goal of a logo is to be remembered and recognized and if the designer attempts to use the logo to describe precisely how people ought to think or feel they don’t understand the goal of a logo. If people have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo design that illustrates itself won’t have the chance to be understood.

Logo layout developed for a Gillette hair layout studio featuring a manuscript font a hummingbird and also an implied orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo which communicated a feeling of simplicity and connection for their new hair studio. I came up with a design which didn’t go the obvious direction of making merely a stylized orchid but rather delivered a company logo that implied a flower in the pattern of a swirl blended into the letter O in the title and by placing emphasis on the concept with the figure of a hummingbird floating over the image itself. The obvious path in designing a logo design is generally the incorrect route and in this case, the design ended up not being about the flower but instead laid the main focus on the perception that they really wanted to forecast to their patrons.

Arabian equine logo layout created for an equine cattle ranch that focuses on breeding Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo designed a distinct brand concept fashioned to display the unique physical traits of the Arabian breed of equines. With a different head shape and higher tail posture, the Arabian is one of the highly quite easily identifiable equine lineages in the entire world.

Las Cafe, A Gillette restaurant logo design a tiny dining establishment, layout includes a customized manuscript font which hovers over a team of ornate lines and dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, design includes a modified manuscript font which hovers over a group of elaborate lines and dots.

Logo design for a software program designer the design attributes as well as iconic Gillette element of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal part of an operating system (OS). Typically, the kernel is responsible for memory administration, process and task management, and hard drive managing. The kernel connects the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that operates as a bridge in between the software program and hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is located a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to identify anything to anyone with regards to what business they are in or how it relates to their specific location. However, it represented something to the business owner of the business and in many cases the significance behind a logo design is equally as important as how it serves the business it stands for.

Advance logo design produced for a Gilletteinterior designer, style function a collection of red circles that converge and also replace the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gillette interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who prepares, investigates, coordinates, and oversees such tasks. Interior design is a diverse profession that includes conceptual development, area planning, site examinations, programming, study, corresponding with the stakeholders of a project, building and construction management, and implementation of the design.

logo design done for Advanced Leadership Solutions in Gillette, the characters for letter V and A in middle of words progressed have been modified to connect directly right into the words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Gillette logo design assignment was performed for a leadership specialist that helps business leaders to develop into more efficient at managing people, expectations, and profitability.

A Gillette business logo layout including a fisherman in the center of the name casting a fly towards the visitor.

On The Fly | Logo Design | Retail Branding

With companies such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting enthusiasts the owners of On the Fly recognized the market was ready for an outdoor sporting store that operates as a consignment business. Whether or not you are into boating, angling or rock climbing, or even hunting, On the Fly presents a venue for outdoor sports enthusiasts with all sorts of interests, a spot to market their pre-owned equipment to other sports enthusiasts.

I created their Gillette logo design using an illustration that garners the interest of traffic and projects an image that invokes the enthusiasm of the outdoors. With visitor traffic that averages forty five miles per hour I knew it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.

Logo design MQ farms, this Gillette company logo design has actually an area included into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms emblem concept wasn’t actually developed for an Gillette regional farm it was in reality devised for an investments broker, and this particular logo was one of multiple which fell beneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was actually to produce an identity that projects trust, success, and wealth.

 Gillette Logo design for a nonprofit, Turning Point Solutions - the logo layout feature for externally dealing with arrow and the arrowheads suggest that it is a diamond shape.

Turning Point Foundation | Logo Design

The Turning Point Foundation was totally open to what type of logo design they preferred, that can be a good thing or a bad thing. Good in that it offers a designer the liberty to discover any idea that comes to mind, bad in that it’s challenging to hit a bullseye in the absence of understanding where the target is. Thankfully, in this instance, I nailed a bullseye with the 1st shot.

Logo made for using an indicator for the dining establishment (Brewgrrs), it is an elaborate manuscript font that is evocative a popular Gillette sports team logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments, and eateries all over the United States, from cupcake bake shops to pizza parlors and oyster bars, out of all of them I think Brewgrrs was my favorite. Brewgrrs was a neat undertaking in which I worked directly with the business owner to produce a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very legible from over a block away.

commercial identity design projects

Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,
Electrical sign design for Gillette restaurnat designed by Gillette Sign Company
Gillette logo design and brand identity design for Gillette retailers
Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,

Logo designed by ImageCo, Gillette, Wyoming, WY,

Logo designed by ImageCo, Gillette, Wyoming, WY,

Logo designed by ImageCo, Gillette, Wyoming, WY,

Logo designed by ImageCo, Gillette, Wyoming, WY,

Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,
Logo designed by ImageCo, Gillette, Wyoming, WY,