Gillette Logo Design

Virtually every new Gillette organization knows they are in need of a logo, however few entrepreneurs fully grasp the key role their logo will perform in their becoming successful, or precisely why one logo design performs better than another. A business logo has an instant and sustaining effect on the growth of a business, choose the right one and it can make the door swing and phone ring, go with the wrong one and it can be an obstacle and an impediment for the longevity of a business. The logos featured in the ImageCo portfolio help Gillette businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these 5 features in common.
  1. Simplicity: simple logos do not demand scrutiny, they can be grasped in just a glance.
  2. Scalability: from business cards to billboards a scalable business logo will remain legible and just as emotive at every scale.
  3. Versatility: logos that operate on any device, in print, on product packaging, on a mobile phone, or on a ball cap.
  4. Suitability: they are appropriate, they are exclusive, and they are suitable for the company they stand for.
  5. Relevance: a business logo needs to be lasting and should feel relevant today, tomorrow, and thirty years from today.

Retro logo design of a bike produced for a Gillette coffee cafe and also a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This budding coffee roaster and coffeehouse were launching in an older part of town and wanted to visualize an old-fashioned feel without appearing as monotonous or low energy. I accomplished both of these tasks by designing a business logo concept that includes a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a enduring business image.

clinical logo style with a microscopic lense slide and also bacteria designed for Gillette medical facility.

Mid-Valley Pathology | Logo Design

Pathology is the science which researches the causes and outcomes of diseases, mainly the field of healthcare that deals with the laboratory examination of specimens of human body tissue for diagnostic or forensic objectives.

The Mid-Valley Pathology logo I came up with is really the only instance I remember in which I was in a position to integrate a bacteria-laden microscope slide within a logo design.

Normally I attempt not to be overly literal with a concept and to a degree, this specific design approaches the company it represents very literally, yet it does it in a way that integrates the slide as part of the name so it doesn’t serve so much as a description of what Mid-Valley Pathology does so much as acts as an enhancer to the brand that helps make it more intriguing, more focus grabbing and a lot more memorable.

logo layout with a leaping green frog designed for a family enjoyable center in Gillette.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a very fun project to work on, probably because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs which come my way, I’ve produced dozens of logo designs for surgeons, dental professionals, and lawyers but Cool Springz is without question the only trampoline park that I have ever gotten the privilege to work on.

Given that the name of the company has the word springz in its name the clear choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an environment of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the title itself to provide the logo a more lively high energy mood.

In the end, Cool Springz ended up loving my design and named the frog Jax and incorporated him in to everything they utilized for promotion and marketing. I also think this is the only time that a logo I designed was made into a mascot when they had an employee costume fashioned to look exactly like my frog design.

digital photography logo design including a group of birds, a hill, a path, a stream, as well as a tree - created for Gillette traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a custom logo design job I took on for a travel photographer, which is a rather niche field of photography and I believe it is a niche sector because travel photographers don’t shoot locations or things but rather project emotional experiences through the photos they capture. The thought behind this logo concept was to utilize negative space to project more than what was visible upon initial glance, which I think is quintessential of almost all professional photographers in that they frequently convey entire stories through their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey much more than that because their photos often have an emotional resonance which can’t be communicated with mere words. I made an effort to do something much the same to this logo design by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was conveyed through the first impression. I think, in hindsight, that my goal was to both brand this photographer with a memorable  Gillette logo design but also to illustrate the depth of her art and in the way that she perceives the world through the lens of her camera.

 Gillette logo layout with a seagull made use of for the letter A. Designed for a cordless retail organisation.

Coastal Wireless | Logo Design

The bulk of business logo design jobs that I take on I seriously enjoy and the Coastal Wireless design was one that I really felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A however the customer, even though he liked the concept, really did not care for my choice of birds. This particular guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family didn’t share his contempt for this particular breed of sea bird.

When I turn a concept over to a client I encourage them to discuss it with friends and colleagues and family as well as with people that they don’t actually know so as to get honest assessments on the worthiness of a design. Fortunately, he shared it with his family members and they adored the concept and were able to persuade him and get him to sign off on it, but not before he worked me over to incorporate every other seabird he could think of … ultimately I was able to talk him out of his alternative of a pelican and he went with the original concept.

Business logos are a strange animal in the design world given that the people that have a tendency to hire an expert to create their business logo understand how vital a logo is for their organization so they are way more vested in the end result. Every logo design project has it’s allotment of challenges, but the biggest challenge is identifying that sweet spot in a design that works really well at the task it’s needed to do in branding a company and also providing the customer the image they see for themselves.

a red panda logo design with bamboo in the background, design for Gillette publication publisher

Red Panda Publishers | Logo Design

The book spine is a narrow parcel of real estate to work with, yet it is the most important part of a published book due to the fact that it is in most cases the initial thing a person sees in the book shop. With regard to a publisher, it’s the absolute best opportunity they will ever get to publicize their product and get their logo design in front of the men and women that purchase actual books.

This 3 color design is vivid, picturesque and eye-catching and it leaves plenty of space for the title and the author’s name.

Air LA logo developed for an airline company in Los Angeles, the logo has 2 letter A's with benches modified to imply they are wings.

Air LA | Logo Design

Airlines arrive and go but it seems that in many cases one of the traits consumers tend to recall the most are their logos. The Air LA logo design was done for a young new venture commuter/shuttle airline located in LA and although I’m not certain it really “took off” their custom logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was undoubtedly a victory.

 Gillette logo style made use of for advertising and marketing as well as a label design for Vintage Instance features an antiquated font style.

Vintage Case | Logo Design

Vintage case specialized in brand-new cases for music instruments, which seemed to be vintage cases. For this custom logo design I tried to come up with a logo that offered a fluid old-fashioned feel to it and could easily be used for anything from a website to an insignia on brand new cases that seemed like they were from a different era.

Logo design created for an orthodontist in Gillette, design consist of an arc with lines converging with it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care logo designs can be one of the most difficult logo jobs due to the fact that it seems that virtually every dental professional includes a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry logo designs are one of the most cliche ridden careers when it comes to company branding, if dining establishments approached their advertising in the very same way dentists do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would most likely contain an image of a potato and a cow.

I recognize the thinking behind including a likeness of something mouth related to a dentist’s company logo but it has to be done subtly or it will just look like every other clipart dental professionals logo that litter the branding landscape of the dental care profession.

I really love doing dental care logo designs because it challenges me to come up with a design that implies the field of dentistry or a particular field of dentistry like orthodontics without resorting to the stereotypical solution that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a layout that doesn’t have a single smile or a tooth in it, but even though they aren’t overt, they are still implied in the concept. When I turned this particular concept over to the customer the only smile that was apparent was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household not-for-profit, the logo includes 4 characters staggered in height to stand for a family unit with in the design.

William McNally | Logo Design | Branding

The William McNally Family Foundation contacted ImageCo to help them come up with a brand identity design that would be representative of the devotion that William McNally had for the residents in his community. Most logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be far too literal with regards to what the name says or the industry it represents. I’ve discovered that the best designs are the ones that are downplayed and never hit the viewer on the head with what the business or organization wishes to communicate.

The McNally Foundation’s name provided a distinct opportunity to do a custom logo design which conveyed that they were about families without being openly tacky about it. The goal of a logo design is to be remembered and recognized and if the designer makes an effort to use the logo to describe exactly how people ought to think or feel they don’t understand the objective of a logo. If people have to ponder a logo to understand what it means, it has fallen short, a logo needs to be instantly comprehended and a logo design that illustrates itself won’t have the chance to be comprehended.

Logo design produced for a hair style studio including a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios required a logo design which projected an atmosphere of ease and elegance for their new hair studio. I created a concept that did not go the obvious direction of crafting simply a stylized orchid but instead delivered a business logo that suggested a flower in the formation of a swirl blended in to the letter O in the title and by placing attention on the concept along with the silhouette of a hummingbird hovering above the logo design itself. The obvious path in designing a logo is oftentimes the wrong course and in this case, the design ended up not being about the orchid but instead placed the focus on the perception that they really wanted to transmit to their patrons.

Arabian horse logo design produced for a horse cattle ranch that focuses on reproducing Arabian show horses.

Dazzo Arabians | Logo Design

ImageCo developed an original creative logo design tailored to embody the unique physical traits of the Arabian type of equines. With an identifiable head form and high tail carriage, the Arabian is one of the highly immediately recognizable horse lineages in the whole world.

Las Coffee shop logo design a tiny restaurant, layout consists of a customized manuscript font which floats above a team of luxuriant lines as well as dots.

Las Cafe | Logo Design | Restaurant Branding

Las Cafe logo design a little dining establishment, design includes a customized manuscript font style which hovers above a group of luxuriant lines and also dots.

Logo design for a software application designer the layout attributes as well as legendary aspect of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the principal component of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task control, and drive managing. The kernel unites the system hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that performs as a bridge between the software program and computer hardware.

The logo I came up with for Smart Kernels was based on an actual bridge that is situated a number of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. Nevertheless it represented something to the business owner of the business and in quite a few cases the symbolism supporting a logo design is just as important as how it serves the organization it represents.

Progress logo design created for a Gillette indoor developer, layout feature a collection of red circles that intersect as well as change the letter O in the center of the logo style.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Gillette interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is somebody who arranges, investigates, coordinates, and oversees such ventures. Interior design is a multifaceted occupation that consists of conceptual development, area planning, location inspections, programming, research, interacting with the stakeholders of a project, construction supervision, and execution of the design.

logo layout provided for Advanced Management Solutions, the characters for letter V as well as A in center of words progressed have been modified to link straight right into words listed below.

Advanced Leadership Solutions | Logo Design | Website Design

This particular Gillette logo design project was undertaken for a leadership expert that helps business leaders to develop into more effective at managing people, expectations, and productivity.

A logo style including an angler in the center of the name casting a fly in the direction of the customer.

On The Fly | Logo Design | Retail Branding

With brands such as Cabelas and Bass Pros raking in more than 7 billion a year selling goods and equipment to outdoor sporting fans the founders of On the Fly recognized the market place was ready for an outdoor sporting store that functions as a consignment firm. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a location for outdoor sports enthusiasts with all kinds of passions, a spot to market their used items to other sports enthusiasts. I designed their Gillette logo design dsign utilizing an image that garners the attention of traffic and projects an image that calls to mind the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get commuters to take notice, hence the image of a fly fisherman in his natural and peaceful habitat.
Logo layout MQ ranches, this logo style has an area integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo idea wasn’t actually produced for an Gillette area farm it was really designed for a products broker, and this particular business logo was one of many which fell underneath the MQ umbrella … MQ commodities was one, MQ trading was another. The aim was to generate a brand mark that projects trust, success, and opulence.
Logo design developed for the use of a sign for the restaurant (Brewgrrs), it is an elaborate script font that is similar to a well-known sports team logo.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have crafted dozens of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the United States, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a great project where I worked directly with the owner to design a logo which worked very well and did a great job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the illuminated signage which hung above their doors, and was highly visible and very easy to read from over a block away.