Rock Springs Logo Design

Each and every new Rock Springs business understands that they are in need of a logo, yet few entrepreneurs thoroughly grasp the vital role their logo can play in their becoming successful, or precisely why one logo works more effectively than another. A business logo has an immediate and sustaining impact on the prosperity of a company, pick the correct one and it can make the door swing and phone ring, select the incorrect one and it can be an obstacle and an impediment for the life of a business. The logos included in the ImageCo portfolio help Rock Springs businesses prosper, they are effective in any given situation and the reason they are so effective is that they all have these five features in common.
  1. Simplicity: simple logo designs do not require deliberation, they can be understood in just a glimpse.
  2. Scalability: from business cards to signboards a scalable business logo will stay legible and equally emotive at every size.
  3. Versatility: logos that operate on any sort of device, in print, on packaging, on a mobile phone, or on a ball-cap.
  4. Suitability: they are appropriate, they are unique, and they are suitable for the enterprise they stand for.
  5. Relevance: a logo must be timeless and will feel relevant today, tomorrow, and twenty years from today.

Retro logo design of a bicycle developed for a Rock Springs coffee cafe as well as a coffee roaster.

Ferry Street Coffee Company | Logo Design | Retail Branding

This startup coffee roaster and coffeehouse were actually opening up in an old part of the city and really wanted to project a vintage atmosphere without coming across as monotonous or low energy. I fulfilled each of the jobs by means of developing a company logo design that incorporates a man on a high wheel bicycle (aka The Penny Farthing), it is antiquated, higher energy, and is a classic business image.

medical logo layout with a microscope slide and also bacteria made for Rock Springs clinical clinic.

Mid-Valley Pathology | Logo Design

Pathology is the science which investigates the causes and consequences of diseases, mainly the field of healthcare which deals with the clinical examination of specimens of body tissue for diagnostic or forensic intents.

The Mid-Valley Pathology custom logo design I came up with is the sole instance I remember in which I was in a position to integrate a bacteria-laden microscope slide into a business logo design.

Normally I try not to be overly literal with a design and to a degree, this specific design approaches the company it represents quite literally, but it does it in a fashion that integrates the slide as part of the name so it doesn’t serve so much as an explanation of what Mid-Valley Pathology does so much as acts as an enhancer to the name that helps make it more appealing, more interest grabbing and a lot more memorable.

logo style with a jumping eco-friendly frog developed for a family enjoyable center in Rock Springs.

Cool Springz | Logo Design | Retail Branding

The Cool Springz Trampoline Park was a really fun project to work on, most likely because a trampoline park is all about fun. It’s additionally a project that is way out of the usual of the sorts of jobs that come my way, I’ve produced dozens of logo designs for doctors, dental practices, and lawyers but Cool Springz is without question the only trampoline park that I have ever had the privilege to work on.

Given that the full name of the company features the word springz in its name the apparent choice would have been to integrate a couple springs into the design but Cool Springz is a fun place to go and spring doesn’t actually reflect an atmosphere of fun does it. My thought process on this logo project went from springs (boring) to what jumps around, kangaroos … but kangaroos are cute and this place is cool, eventually I landed on a green tree frog and a dimensional treatment of the name itself to give the logo a much more lively high energy feel.

In the end, Cool Springz ended up loving my concept and named the frog Jax and featured him in to everything they utilized for marketing and advertising. I also think this is the only time that a logo I did was transformed into a mascot when they had a staff member costume fabricated to look just like my frog design.

digital photography logo including a group of birds, a hill, a route, a stream, and also a tree - created for Rock Springs traveling professional photographer.

Travel Don’t Wander | Logo Design | Website Design

Travel Don’t Wander was a logo project I took on for a travel photographer, which is a fairly specialized field of photography and I believe it is a niche area due to the fact that travel photographers tend not to shoot places or things but rather convey emotional journeys by means of the photos they record. The thought behind this logo composition was to use negative space to convey more than what was visible upon first view, which I think is quintessential of most professional photographers in that they oftentimes tell entire stories using their photography.

It’s said that a picture is worth a thousand words but I think that some photographs convey considerably more than that because their photos frequently have an emotional fullness which can’t be conveyed with mere words. I attempted to do something very similar to this logo by utilizing the positive space in the design to voice one thing and then at the same time using the negative space to expand upon what was communicated through the first impression. I think, in looking back, that my goal was to both brand this photographer with a memorable  Rock Springs logo but also to illustrate the depth of her work and in the way that she perceives the world through the lens of her camera.

 Rock Springs logo layout with a seagull made use of for the letter A. Designed for a wireless retail service.

Coastal Wireless | Logo Design

The bulk of custom logo design jobs that I take on I honestly take pleasure in and the Coastal Wireless assignment was one that I certainly felt good about, however the client didn’t quite share my excitement for it. I felt really good about the idea of using the seagull silhouette as a stroke in the letter A but the client, while he liked the concept, really did not care for my choice of birds. This guy genuinely disliked seagulls, which he referred to as the “rats of the sky”, thankfully the rest of his friends and family did not share his contempt for this specific kind of sea bird.

When I turn a concept over to a customer I urge all of them to talk about it with friends and colleagues and family members as well as with people that they don’t actually know so as to get unbiased viewpoints on the benefit of a design concept. Fortunately, he shared it with his whole family and they loved the design and were able to reason with him and get him to sign off on it, but not before he worked me over to include every other seabird he could think of … eventually I was able to talk him out of his preference of a pelican and he went with the original concept.

Custom logo designs are a strange creature in the design world because the people that tend to hire an expert to create their business logo comprehend how important a logo design is for their company so they are much more vested in the result. Every logo job has it’s allotment of challenges, however the largest challenge is finding that sweet spot in a design that works really well at the job it’s needed to do in branding a business and also giving the customer the image they see for themselves.

a red panda logo layout with bamboo behind-the-scenes, style for Rock Springs book publisher

Red Panda Publishers | Logo Design

The book spine is a slender segment of real estate to work with, however it really is the most critical part of a printed book due to the fact that it is in most cases the initial thing a person sees in the book store. With regard to a publishing company, it’s the optimal opportunity they will ever get to publicize their product and get their logo design in front of the people that shop for actual books.

This three color design is vibrant, picturesque and eye-catching and it leaves plenty of territory for the title and the author’s name.

Air LA logo design designed for an airline in Los Angeles, the logo design has 2 letter A's with the bars customized to imply they are wings.

Air LA | Logo Design

Airlines arrive and depart but it seems that in many cases 1 of the items folks often tend to recollect the most are their logos. The Air LA logo design was done for a modest start-up commuter/shuttle airline company located in LA and while I’m not certain it really “took off” their organization logo didn’t slow them. The bookend A’s in their name lent itself well to affording a good sense of flight and it was undoubtedly a victory.

 Rock Springs logo layout used for advertising as well as a label design for Vintage Instance features an archaic font style.

Vintage Case | Logo Design

Vintage case focused in brand new cases for music instruments, which seemed to be vintage cases. For this business logo design I tried to come up with a logo that offered a fluid vintage feel to it and could easily be utilized for anything from a web page to an insignia on brand new cases that looked like they were from another era.

Logo design produced for an orthodontist in Rock Springs, layout consist of an arc with lines intersecting via it to indicate metal braces.

Kujak Orthodontics | Logo Design | Sign Design

Dental care business logos can be one of the most difficult logo jobs because it appears that every single dentist integrates a smile, a tooth, a smiling tooth, or a toothy smile in their design. Dentistry business logos are one of the most cliche ridden fields when it comes to company branding, if dining establishments approached their advertising in the same way dental offices do every one of their logo designs would be a picture trying to explain anything they served, McDonalds would likely include an image of a potato and a cow.

I recognize the thinking behind including an image of something mouth related to a dentist’s company logo nevertheless it has to be done subtly or it will just look like every other clipart dentists logo that litter the branding landscape of the dental industry.

I actually love doing dental care business logos simply because it challenges me to come up with a design that implies the field of dentistry or a specific field of dentistry like orthodontics without resorting to the clichéd course of action that so many dentists settle on.

Kujak Orthodontics provided such an opportunity and inevitably I created a design that doesn’t have a single smile or a tooth in it, but even though they aren’t obvious, they are still suggested in the design. When I turned this particular concept over to the customer the only smile that was evident was actually the smile on Dr. Kujak’s face.

William McNally logo made for a household nonprofit, the logo design includes 4 characters staggered in height to represent a family unit with in the style.

William McNally | Logo Design | Branding

The William McNally Family Foundation asked ImageCo to help them come up with a logo that would be depictive of the devotion that William McNally had for the folks in his community. Many logos with the name “family” in them tend to contain pictures of a happy family, a cliche heavy strategy to any logo design is to be overly literal about what the name says or the industry it represents. I’ve discovered that the best concepts are the ones that are understated and never hit the viewer on the head with what the company or institution wishes to project.

The McNally Foundation’s name provided a distinct opportunity to do a logo which communicated that they were about families without being openly tacky about it. The aim of a logo design is to be remembered and recognized and if the designer attempts to use the logo to summarize how individuals ought to think or feel they don’t understand the objective of a logo. If viewers have to think about a logo to understand what it means, it has fallen short, a logo needs to be immediately understood and a logo that describes itself won’t have the opportunity to be understood.

Logo layout produced for a hair style studio featuring a manuscript font a hummingbird as well as an indicated orchid for the letter O.

Wild Orchid Studio | Logo Design Project

Wild Orchid Studios wanted a company logo that related a feeling of tranquility and connection for their new hair studio. I came up with a design that did not go the obvious course of making simply a stylized orchid but instead delivered a business logo that suggested an orchid in the formation of a swirl incorporated into the letter O in the name and by placing emphasis on the concept along with the silhouette of a hummingbird floating over the image itself. The obvious path in designing a company logo is more often than not the incorrect direction and in this case, the design ended up not being about the flower but instead placed the emphasis on the emotion that they wanted to transmit to their patrons.

Arabian equine logo design developed for an equine cattle ranch that focuses on reproducing Arabian show steeds.

Dazzo Arabians | Logo Design

ImageCo designed a distinct company logo concept fashioned to embody the unique physical traits of the Arabian kind of horses. By having an unique head shape and high tail posture, the Arabian is one of the most easily identifiable horse breeds in the entire world.

Las Cafe logo style a small dining establishment, layout consists of a modified script font style which floats above a team of luxuriant lines and also dots.

Las Cafe | Logo Design | Restaurant Branding

Las Coffee shop logo style a small restaurant, style contains a modified script typeface which floats above a group of elaborate lines as well as dots.

Logo layout for a software application designer the design functions and also iconic component of a bridge to the left of the name.

Smart Kernels | Logo Design

A kernel is the key part of an operating system (OS). Traditionally, the kernel is responsible for memory administration, process and task management, and drive management. The kernel links the computer hardware to the application software. In other words a kernel is {essentially|quite literally a bridge that functions as a bridge in between the software and hardware.

The business logo I came up with for Smart Kernels was based on an actual bridge that is situated a couple of miles from the business offices of Smart kernels. It’s a logo design that doesn’t attempt to point out anything to anyone regarding to what business they are in or how it relates to their specific location. However it represented something to the business owner of the business and in many cases the significance supporting a business logo is just as important as how it serves the enterprise it stands for.

Evolve logo layout developed for a Rock Springs interior developer, style function a series of red circles that intersect as well as change the letter O in the middle of the logo design.

Evolv Interior Design | Logo Design | Branding

Evolv Design is a Rock Springs interior design company and this logo design is representational of the work that an interior designer does in. An interior designer is an individual who arranges, explores, collaborates, and oversees such ventures. Interior design is a diverse profession that consists of conceptual development, area planning, location inspections, programming, study, communicating with the stakeholders of a project, construction supervision, and execution of the design.

logo style provided for Advanced Leadership Solutions, the personalities for letter V and A in center of words progressed have been changed to tie directly into the words below.

Advanced Leadership Solutions | Logo Design | Website Design

This Rock Springs logo design project was undertaken for a leadership specialist that enables business leaders to develop into more efficient at managing people, expectations, and profitability.

A logo style featuring a fisherman in the middle of the name casting a fly towards the customer.

On The Fly | Logo Design | Retail Branding

With brand names such as Cabelas and Bass Pros raking in more than 7 billion a year offering supplies and equipment to outdoor sporting lovers the owners of On the Fly understood the market place was prepared for an outdoor sporting store that functions as a consignment business. Whether or not you are into boating, angling or mountain climbing, or even hunting, On the Fly provides a place for outdoor sports enthusiasts with all sorts of passions, a spot to sell their used goods to other sports enthusiasts. I tailored their Rock Springs logo design dsign utilizing a graphic that captures the interest of traffic and projects an image that wakens the passion of the outdoors. With traffic that averages 45 mph I realized it would take more than the average logo/sign to get travelers to take notice, hence the image of a fly fisherman in his natural and relaxed habitat.
Logo design MQ ranches, this logo layout has a field integrated right into the letter Q.

MQ Farms | Logo Design | Branding

The MQ farms business logo concept wasn’t actually produced for an Rock Springs area farm it was in reality developed for an investments broker, and this particular trademark was one of multiple which fell under the MQ umbrella … MQ commodities was one, MQ trading was another. The end goal was really to create a brand mark that projects self-assurance, success, and affluence.
Logo design developed for the use of an indication for the restaurant (Brewgrrs), it is an elaborate script typeface that is reminiscent of a popular sporting activities group logo design.

Brewgrrs Restaurant | Logo Design | Restaurant Branding

I have created loads of restaurant business logos and business signs for restaurants, diners, sports bars, night clubs, dining establishments|eateries} all over the USA, from cupcake bakeries to pizza parlors and oyster bars, out of all of them I believe Brewgrrs was my favorite. Brewgrrs was a cool project where I worked directly with the owner to create a business logo that worked very well and did a fantastic job to brand them, it worked on everything on everything from coasters, and tap handles all the way to the neon signage that hung above their doors, and was highly visible and very easy to read from over a block away.